Top 5 Inspiring Publishers on Instagram – 2024 Guide

Right now there are more than 1 billion active users of Instagram, and even though most of the people use this social media platform to connect with friends and share pictures of their everyday lives, there are some inspiring publishers that go above and beyond to brighten up the day of everyone who opens their account. Here we are going to talk to you about the top accounts of 2024 that are worth seeing if you want to learn something new, or if you just want to look at some beautiful photos made by the best photographers.

1. Inc

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We live in a world where social media marketing is extremely important, but not every company respect that when it comes to Instagram.

When we think about business profiles and companies, we usually expect to see some mediocre photos, usually taken from Stock websites. The difference between the Inc. account and most of the other profiles is the quality they give.

All of their photos are custom made for their account, and on this profile, you can read a lot of different tips and tricks on how to start and grow your own business. They are sharing success stories from people all over the world, and you will definitely get inspired when you check their accounts.

The handle they use is @incmagazine, and you should check it out, no matter if you are looking to expand your knowledge, or if you want some tips that will help you and your company.

2. National Geographic

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If you are interested in learning more about nature and all the animals, this is the account you should be following on Instagram. The beauty in it is not only the pictures but also the descriptions that come with them.

The team who leads the account takes time to explain what is in the picture, where it was taken, and if there is additional information, or story behind it, they give all the details. The pictures are more than breathtaking, and they credit all their photographers, so you can easily check more of their work by opening their separate accounts. Even though here we are talking about one account only, it can lead you to amazing content from hundreds of different publishers.

This inspiring account will make you want to learn more about yourself, nature, it will make you want to travel more, and explore new countries. The handle you can find it under is @natgeo, and if you want to see more similar stuff from the same publisher, you can also check @natgeotravel.

3. House Beautiful

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Just like the account name says, here you will be able to learn more about how to make your home prettier and warmer. They have almost 3 million followers, so that should mean something when it comes to the quality of the content.

The images they feature are just breathtaking, and here you can also get some tips on how to remodel your home, how to save up some space, and how to use the room to get more storage space.

The pictures featured are vibrant, and the videos will inspire you to get up and move things around. This is one of the best accounts for people who want to introduce something new in their home, and for people who are planning on moving to. The handle you can find this account under is @housebeautiful, and you can also check their UK account – @housebeautifuluk.

4. Life

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As the name suggests, this is a profile made by inspiring publishers who want to teach you more about life. Most of the pictures are in black and white, and they feature images from the past and the present.

Behind every picture, there is a story that will make you feel nostalgic and that will wake up the romantic side of you. It is just a beautiful account that you can spend hours browsing through.

Don’t forget to read all the descriptions and to give yourself some time to process all the beauty put in one place. The number of almost 3 million followers is another reason why @life spends so much time trying to find and present the best content.

Even though this account is so big right now, they started from zero, just like all of us. If you are looking to start your own profile, you need all the help and inspiration you can get. One of the things that the biggest companies use is the scheduling feature, and you can learn more here how this can help you and your account.

5. Bon Appetit

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Last, but not least, we have an account you should not open late at night. As you can understand from the name of this publisher, the profile is about food and all tasty things.

In their description, you can read that all things on this account are made by their staff, and one thing is for sure – they have some amazing staff.

Under every image, you can see what the dish is, and some of them feature the recipes. And the images are so good, you will feel like you can smell and taste the food right from your screen.

If you’ve ever tried to take a picture of your food, you know that even one little mistake can make a masterpiece look like trash. Well, the photographers who work with @bonappetitmag, definitely know what they are doing. This profile will make you instantly hungry, and you will get inspired to get up and start cooking.

Honorable mentions

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If we tried to list all of the amazing profiles you should check on Instagram, we’d keep you reading this for days. Even though the 5 accounts we mentioned previously are the top ones, there are some who deserve mentioning and that you should definitely check out in your spare time.

If you want to learn more about cars and if you enjoy neat rides, you should check @caranddriver, and if you are a technology fan, then @verge is the right account for you. Don’t miss out on the beautiful pictures @wired and @vogueliving feature and if you want to explore your feminist side then you should check @darling.