The design of the packaging is everything in marketing nowadays. This is true for every type of product because that design is what attracts customers to consider a specific item and persuades them to purchase it. A lot of people would argue that packaging is especially important when it comes to coffee. Why? Well, it is something that millions of people buy on a daily basis, and what’s more, its market is so vast, meaning that your company has many competitors.
So, what can you do to ensure that people will always grab your product from the shelf? The reality is that there are multiple choices that you have to make, and obviously, they are all regarding the design and the packaging of the product. If you feel like you need some help in this department, keep on reading, because we are going to provide you with some tips.
Table of Contents
Types of coffee bags
img source: freepik.com
First things first, let’s discuss some common types of bags that can be seen in the stores. We are going to start with the Doypack. Due to its design, it gives the impression of luxury to the buyers. Its flat top and round bottom are also very convenient. They enable the bag to stand on its own, regardless of the amount of coffee left in it. In addition, these usually come with a zipper that allows the customers to use it over time without running the risk of coffee going stale. Yes, it is more expensive than other bags, but shoppers don’t think twice before buying it because of its features
If you are looking for something more traditional, with clean edges, then you should consider the Side Fold Bag. This type of bag is often used for packaging large quantities since it is cost-effective and easy to handle. It doesn’t come with a zipper, but instead, it can be close by rolling down the top and sealing it with a label.
The Flat Bottom Bag is similar to the previous one, but you have more options regarding the design and marketing when it comes to this one. Since it resembles a box, you can come up with a unique pattern that will display the logo and other details about your company. Plus, these come in numerous sizes, which is quite beneficial if you want to opt for only one type of bag for all your products. One more thing, depending on your area, these come with a zipper, or on the other hand, the standard one side folding feature.
Keep in mind that these are only some of the many kinds of coffee packaging bags that you can choose between. Due to this reason, you should visit hibags.com to discover others and learn more details about each one of them.
Sustainability
img source: freepik.com
The next thing that you have to consider is the quality of the bag. As you know, the beans have to stay fresh as long as necessary, and the bag plays a key role here. There are multiple methods that you can try. Firstly, some companies opt for one-way degassing valves. Basically, what these do is that they allow the natural carbon-dioxide to escape the bag, but at the same time, they prevent the oxygen, light, and moisture from entering, ensuring the freshness of the beans.
Furthermore, you will have to think about the barrier. Once again, you have a few choices. Nowadays, most manufacturers go with a 3-ply laminate, which is actually pure aluminum. The downside of these is that they are not eco-friendly, so you might want to consider the second option – polyester barrier. It is as effective as the former one, but it is safe for the environment.
The packing process
img source: freepik.com
If you have just started your company, you are probably opting for the manual packing process. It might not seem like that at first, but coffee bags significantly affect the packing process. Depending on the type, they can either slow it down or speed it up.
Think of those additional features like a zipper and the overall design. Our advice is to go with a wide opening bag because it will enable you to fill it faster, i.e., go with the one that has four corners at the top.
Can the bag be see-through?
img source: freepik.com
The main thing is that you should consider is how long the coffee will be in the bag when it comes to this. As you surely know, the UV light can gravely damage its quality, which is why you should always opt for black or white thick polyester, or on the other hand, dense artwork.
However, some kinds of coffee are created with the goal of being used quite quickly within a few months. If this is the case, you can opt for a bag that has a bit of a see-through feature, but keep in mind that it still should be kept away from the direct light.
Is the reclosing feature necessary?
img source: freepik.com
Well, this is something that entirely depends on your customers, so you should do market research. Some people don’t really care about this because they have a coffee container, so they just pour all the beans out of the bag as soon as they buy it.
On the other hand, some prefer the original packaging, so a zipper or a seal would come in handy. Yes, the moment the bag is opened, it loses its initial qualities, but these features can prologue the freshness of the beans. There is one more thing if you choose to go with this type of bag. Make sure that it is user-friendly, meaning that consumers will be able to get every last bean out without any trouble.
Style of the pouch
img source: freepik.com
Naturally, the final thing that you should plan is the style, i.e., the design of the bag. It is the thing that will distinguish your products from all the others that are available. The golden rule is to come up with something that is one-of-a-kind, which also fully represents your company. We are talking about patterns, colors, writings, even the shape of the bag.
Some companies opt to incorporate a small bag window that allows the customers to see the product firsthand. Still, do you remember the UV light damage that can occur? It means that you should be careful when it comes to these and consider multiple factors to decide whether it is the right choice for you.
When it comes to this aspect, you should be creative. Try to envision your product on the shelf and think of the design and features that will attract the shoppers’ attention.
