I assume that you are well aware of just how important the design of your product packaging can be, but did you know that it may have a huge impact on the success of your company?
Starting and running a business these days is easier than ever. The potential to innovate something new to provide to the people on this planet is infinite. With the technology that we have today, it is not that difficult to think of a product that will satisfy a certain audience. But, having a good product will not lead a company to success. It is not that simple. The path to success requires a lot more effort, investment in both time and money.
The first impressions and the delivery of your product is the most important part of leaving a business. Apple is a great example of a business that built its brand and trust from the people through their excellent delivery and pristine packaging. These types of moves leave an impression that is correlated to reliability and high quality. In other words, if you truly want your product to succeed, you will need to make custom boxes and packaging.
However, properly designing these custom boxes is not that easy. To achieve something that will pull the attention of people towards your innovation, you will have to work very hard to create the perfect design. But, you won’t have to stress yourself too much, because, with this article, I’m going to tell you all the tips you need to know for designing your own custom boxes or packaging.
Table of Contents
1. Create solid branding
One of the first things you will need to do for your company is to create a brand that will be memorable and recognizable for any type of audience. Even if your product focuses on a certain niche/market does not mean that you have to limit yourself (your business) to just one type of audience that is part of that niche.
To be recognizable, you will have to develop a brand that will have the combination of the right colors, a good logo, good colors on the logo, and many other things. During this, all by yourself can be difficult, especially if you have no background in any kind of graphic design. Personally, I think that it is worth it to hire an artist that can give you a good idea of how the final look of your brand should be.
Although, if you do not feel comfortable spending from your budget on this type of expense, I’m sure that you will be able to come up with something by yourself.
2. Make it transparent as possible
Customers can be very defensive about their money. Buying a product for a long-term purpose usually incites people to do a little bit of more research before making the purchase. By being careful about where they are spending their money, they can get more reliable products that will last longer and they will save up more money in the future. Although, when the said product comes from a well-known company/brand such as Apple, Samsung, or AMD, those same people will not hesitate on the purchase.
However, when a certain item comes from an unknown brand, a start a business, people get even more defensive about their money. Assuming that you are an owner of quite a new business, you will have to do everything in your power to convince customers that your product is reliable and that it is worth the money.
Personally, I believe that the best way to achieve that level of trust with your audience is by creating transparent packaging. Once the item is completely visible to the eye of the buyer, they suddenly have a lot more confidence that what you are offering is legitimate and durable.
Usually, this type of packaging is made out of thermoformed plastic which is more durable than what most people would expect according to the plastic thermoforming company plastiform-dallas.com. Thermoformed plastic is inexpensive, it provides visibility for the customers and great protection for the item inside of the package.
3. The unboxing process should not be difficult
One of the biggest problems I have with certain products is with their packaging. This kind of problem happens in all kinds of price ranges. Whether it is $5 or $100, I am usually met with a package that simply cannot be opened with just my hands. Of course, some items require a lot more protection and tape which means that using a tool is understandable.
But, for some, the extra layer of protection is completely unnecessary and makes the entire unboxing experience awful for the customer. So, before you finalize your custom box, I would recommend testing it. Try to unbox a couple of your company’s custom boxes and see whether it will be a simple process or whether you will require a knife, a box cutter, or just a pair of scissors.
The amount of frustration during the unboxing process you experience is something that every single one of your customers will feel too, so make sure you keep that in mind.
4. Properly fit your logo
Since you have reached the point of thinking about the design of your custom boxes, I would assume that you already have a good idea of how your logo should look or you already have the design.
Your logo should be one of the most recognizable things that are related to your business. However, this does not mean that you should plaster the packaging all over with your logos. This is a mistake that is very commonly made in the business world and should always be avoided. To keep it professional, you have to keep it as simple as possible. Of course, the design of your packaging can be as complicated and colorful as you want, but there is no need to plant your logo they are more than once or twice.
There are a lot more things you will have to consider when creating the packaging for your products, but these tips I give you are the most essential things you have to focus on. With these tips, I believe that you will create the perfect package.