How Does a Proxy Server Improve Security? – 2021 Guide
Most people only have a basic understanding of what proxy servers are and how they work. A regular internet user will usually associate them with unblocking streaming sites like Netflix in different countries or improving your security on a public WiFi. In reality, proxies can do a lot more and are a crucial component of enterprise security infrastructure.
7 Ways Proxies Boost Corporate Security
The way a proxy works is fairly simple. They serve as an intermediary between your device and the internet. Every proxy server has its own IP address and uses it to keep your original IP hidden. This change may seem trivial at first, but it brings countless benefits for corporate users. Here are the seven crucial benefits of proxy servers every company can benefit from.
1. Corporate Network Protection
All modern businesses worry about hacker attacks and data theft. Data breaches are often very costly and can cause massive damage to a company’s public image. Proxy servers can keep your network secure and minimize the chances of a breach by providing an extra layer of security to all your outgoing and incoming traffic.
Whenever you send a request to a website or a service outside your corporate network, it goes through a proxy. Even if someone is monitoring your traffic, they’ll only see the proxy’s IP address. This makes targeting a specific device on your network impossible.
2. Internet Usage Monitoring and Control
No business wants its employees to access unprotected websites or inappropriate online content from the company network and on company time. Proxy servers can help with this issue because they enable network administrators to carefully control and manage internet access for every single device on the network.
Aside from blocking websites for your employees, businesses can use proxy servers to keep track of what their employees access and when they do it. This data is invaluable for security officers as it enables them to keep track of any illegal activity and prevent any corporate espionage and intellectual property theft.
3. Speed Optimization and Bandwidth Saving
Depending on the size of a business, its corporate network can include hundreds, often thousands of devices, or even more. All those devices are used on a daily basis to access the internet, share data, download software updates, and many other things. As the number of employees and the network size grows, bandwidth appetites also increase. Getting the latest updates for a single computer can be a nightmare. Updating thousands of devices at the same time can bring any internet connection to its knees.
Proxy servers can help avoid issues like this by acting as a cache. Storing copies of often accessed web pages and files can take the load off your internet connection, increase speeds, and save precious bandwidth, ensuring every employee can access the web without any issues.
4. Traffic Balancing
Nothing can annoy a customer more than visiting a website that is often slow or inaccessible. This can result in lost sales and ruined brand reputation. If a business is launching a new product, organizing a sale, or doing something similar, there’s a great chance the number of visitors will surge, and the infrastructure won’t be ready for it.
Proxy servers can be useful in situations like this. A reverse proxy can serve as a single access point for all visitors and then point them to different servers instead of overloading just one. This form of load balancing ensures your servers keep running even through the most intense traffic spikes.
5. Guaranteed Anonymity for Sensitive Tasks
By utilizing proxies, companies can analyze the market while staying anonymous. Keeping a close eye on the competition via web scraping offers valuable insights that can help develop more effective marketing strategies. Studying new markets from the perspective of a local user circumvents all geographic restrictions and reveals new expansion opportunities. All of this (and more) is possible thanks to premium residential proxy providers like IPRoyal.
The main purpose of proxies is to anonymize web traffic. However, most people don’t understand how important this feature is for business. By adding this extra layer of security to their network infrastructure, companies protect their current research and development along with any other sensitive data, client and partner information, etc.
6. Convenient Social Media Management
Advertising and analytics in the modern business world are a massive challenge for SEO marketers and content managers. Proxies can help organizations create and operate multiple social media accounts and promote their products and services without worrying about blocks and bans. There are about 4.5 billion active social media users across the globe as of July 2021. That’s more than half of the population. These platforms offer a great way for brands to communicate with their customers directly.
Maximizing the benefits of social media marketing requires multiple accounts over multiple platforms. This is not possible without reliable proxy solutions from all over the world. Gathering social media intelligence via data scraping helps companies stay in touch with their demographics, maintain customer trust, and tailor their products and services with the customer in mind.
7. Efficient Brand Protection
No business is 100% safe online. As long as a network is connected to the internet, it’s prone to phishing attacks, hijackers, and malware. Serious businesses understand the importance of investing in robust brand protection solutions to protect their assets, intellectual property, and other sensitive information.
Brand protection involves everything from making sure your ideas stay protected to hunting down counterfeiters and ad fraudsters. By using region-specific residential IP addresses, companies can track down individuals who misuse copyrighted materials and take appropriate legal action, minimizing all harm done to the brand itself.
Security Is a Requirement, Not an Option
Although there’s no such thing as a bullet-proof security setup, businesses can do a lot to protect their network from breaches, put the bandwidth under control, and ensure a smooth data gathering process for development and expansion. Aside from boosting security, proxy servers can protect a company’s reputation, save large amounts of money, and significantly help improve the bottom line.