Putting up your own business always involved risk even in the virtual world. Albeit the fact that it is considered one of the most lucrative businesses at this time, entrepreneurs still have to be aware of some important matters.
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1. Be aware of the competitors
Source: inc.com
Knowing your contenders in the same industry is the first step that you should do. These people have been in this same business for quite some time hence it is advised that you study their platform and learn from them. It is always good to learn from the experts.
2. Check the current economy
The recent pandemic of the covid-19 hit mankind really hard and all businesses had to close down especially in 2020 when we were forced to face lockdown and the recent predicament pertaining to conflict of other countries which can affect the world economy.
However, during the lockdown, the market percentage of people placing their bet online seemed to skyrocket ironically. Casinovibez.com is one of the notable and successful casino sites in the US because of the top-rated online casinos that they offer. Feel free to visit their site anytime.
3. Managing the company
Source: unsplash.com
An entrepreneur has to study how to effectively manage the business. Many companies including online casinos went bankrupt or in bad debt because they fail to handle it. The attitude of the key people involved in the business plays a great role in the success of the company. Who are the key people here?
- You, the operator of the company
- The IT’s
- The online croupier for Live dealer
- The Customer Service
Overall, it is advised to seek for an effective financial consultant to know the ins and outs of the company, how to handle it well particularly financial matters.
Overview of an Online Casino
Source: recentslotreleases.com
This type of business was started in 1994 by Microgaming, a private gambling software company from the Isle of Man, and later introduced the first mobile casino in 2004. Cryptologic a software application service provider which is based in Dublin Ireland was also introduced alongside Microgaming during that time.
The online casino business had come a long way and now has become one of the prestigious online businesses in the world with its market size $ 231 billion globally and is predicted to rise in the coming years.
Setting up your own virtual casino business
Establishing one’s own business is not that easy and it needs careful study. Rivals in the same industry are growing in number but still, a lot of entrepreneurs took the chance and joined the bandwagon so if you’re also interested, let’s learn the basic steps in putting up your own online casino.
A. Do research
Source: apeiron.sg
Ask yourself, what is the secret of the top online casino entrepreneurs? How did they become so successful? The secret is they don’t have a secret. They are transparent though their success didn’t happen overnight. They study the players and their needs and what makes them stick to the company.
The majority of the players either are loyal to their online casino or transfer to another because of the monotony of the games or the casino site’s style and sometimes curiosity.
The thing here is for you to become a successful operator, part of your feasibility study is to learn why the players are playing and what motivates them to be loyal to a casino site. Aside from that, make research the company’s future profit, budget for software upgrades, licenses, catchy platform, wages of the employees, and other relevant matters. The legalities and technical matters have to be part of the study as well.
B. Find a trustworthy software
Source: ecogra.org
The software signifies and represents your company because it will introduce to your prospective clients what your company can offer. Hence, it is imperative to look for a type of software that can offer what the customers demand such as high-quality audio and state-of-the-art graphics and sounds. The ideal number of casino games is 3000 or more. Mentioned here are top-rate online casino software providers.
- Playtech
- BetSof
- NetEnt
- Microgaming
C. Marketing
Source: pexels.com
Marketing your company is essential for people to know about your business and for you to get customers.
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Make use of the social media
You advertise on Facebook or Instagram. Upload your platform. Social media is the highest form of marketing these days because of its influence on people. Even remote areas have Facebook.
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Content Marketing
Look for an active site that accepts online casino advertisements and have your business be known by writing a bit of it. People’s curiosity usually gets roused with small information attached to an article.
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Send email and coupon
This may be one of the oldest marketing strategies but it never runs out of style. People still adore coupons.
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Safety and Security
A strong firewall connection is important in this type of industry because it filters and eliminates malicious sites that can ruin your casino site. A casino site deals with huge amounts of money day in and day out from deposits to withdrawal of the winnings of the clients.
The Secure Socket Layer (SSL) is another form of standard technology to secure your site by encrypting all private information of the client and the operator making it hard for the cyber thieves to decipher.
It is imperative to secure your business for you to maintain your good name to your clients.
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Proper License
Prospective clients look for licenses first before they even try the free games provided by your company. If they see that you are equipped with all the legalities and they liked the games presented to them, there is a big chance that they might make a deposit and if you get lucky, they might refer you to others.
Applying and/or renewing a license take months so it is much better to apply for one before making an advertisement. Here are the lists of the legit jurisdictions in online gambling.
Ø Curacao eGaming
Ø Isle of Man Gambling Commission
Ø Kahnawake Gaming Commission
Ø Antigua and Barbuda Gambling License
Ø Malta Gaming Authority
Ø UK Gambling Commission
Ø Gibraltar Betting and Gaming Association
Ø Alderney Gibraltar Control Commission
Final Insight
Having a virtual casino industry is not a piece of cake. It needs dedication, motivation, never-ending research, and a whole lot of patience. The thing here is to always put yourself in your client’s shoes. Ask yourself, what do they want me to offer to them? How can I make them satisfied? Customers continue to evolve along with the rapid evolution of technology. For you to become an effective online casino operator, you must learn how to keep up with the pace.
