In the world of marketing, there are tons of ways to market your business. One way to do it is to use custom patches. But what are patches, what’s so great about them, and how can you use them for the purpose of growing your business?
Jumping straight into the mix, custom patches are patches that you customize solely in a unique way, according to vivipins. If you’re using it for your business, then you have to utilize a theme that revolves around your business or product.
And patches can be worn on literary any clothing. They’re popularly used with jackets, t-shirts, and lots of other apparel. This is a huge strength and one that you will utilize to your advantage.
With all that said, here are the 4 benefits of using custom patches for business marketing.
Table of Contents
1. They Build Exposure
img source: foreignpolicyi.org
Probably the biggest benefit you get is the fact that custom patches are great for building exposure. How? Well, it’s all because people get to wear them.
And as people, we tend to look at other people while walking through the park or while on our way to work. By noticing these patches onto unsuspecting pedestrians, we tend to learn more about them, what they are, and who they’re for.
And every time a person spots one of your custom patches, they will want to know more about them. This simple formula works every time and works for more than patches.
As a matter of fact, we’ve got this formula from other clothing-related marketing tricks such as custom printed t-shirts.
And all this exposure is exactly what you’re after from a marketing standpoint. You want to grow your business and attract more customers, but how will you do that if people don’t notice you?
Giving out custom patches to your employees and even for free is a great way to market your business.
2. You’ll Get Plenty of Brand Ambassadors
img source: prismic.io
Another reason why custom patches are great for marketing your business is down to the fact that people want to wear free things.
You probably have lots of t-shirts at home that you’ve acquired for free from the likes of Walmart, Costco, and tons of other businesses.
You can even say that custom patches are better than t-shirts as everyone has plenty of t-shirts. But how many people have patches from businesses?
Not many would be our answer. While this isn’t an original idea, it is the closes way to get to one. Not everyone thinks of these as a successful marketing trick, but they are great in what they’re meant to do.
However, you know all of this so what’s the big deal about this particular benefit? Well, the more people wear your custom patches, the more people act as a sort of brand ambassador. These people won’t be wearing them if they weren’t excited to do so.
And if the excitement is there, then more people will follow up. It is a sort of domino effect that always works.
But the only way for this to work is to have a cool design and a place that will be just as excited to make these for you.
3. People Will Love Your Cause
img source: amazon.com
It’s safe to say that not every type of business will benefit from custom patches in the same way.
Some businesses that fight for a good cause or continuously support an organization that does will benefit a lot from using custom patches. That’s because we live in a time where people can be very sympathetic to any good cause.
Do you support an organization that fights child hunger? Well, why not make it known by making patches that reflect your cause. You can send a very powerful marketing message that people will not only enjoy but get behind with no matter what.
You can sell these and donate the money to the cause. That way, you are not only supporting a good cause but also increasing your brand exposure by having your logo on the patch itself.
Do not underestimate the power of helping others, and that’s exactly how your business can benefit a lot from. But you have to be genuine about it. No need to lie about it and don’t follow up on your promise to financially support the cause you’re promoting.
4. It’s Quite Unusual – That’s Good
img source: shopify.com
In this day and age, it can be very hard to stand out from the rest of the competition. Sure, everyone loves a great print on a t-shirt, but it’s very generic and boring.
We touched on this in a previous point, but it’s important to elaborate on it as it can make all the difference.
Namely, businesses have found hundreds of ways to market themselves. However, all of these methods can be quite boring and uninspiring.
T-shirts, armbands, small flags, pillow casings, these are all interesting methods to market your brand, but some of them are much overused.
If we take a look at the examples, only t-shirts are the sort of apparel-marketing tricks that are heavily overused. The others aren’t and that’s what makes them so great.
And custom patches are exactly that. They aren’t anything new, but they’re fun and underused. Make good use of them before others do as there will come a time when custom patches will be a thing of the past.
As for now, utilize them to the fullest potential to get the most out of them.
Conclusion
Marketing your business is a thing that you absolutely must do regularly. From all the ways you can, using custom patches is a great way to add a bit of character to your company name.
Avoid the boring way of printing t-shirts and instead choose something that has plenty of character, potential, and excitement around it. Who knows, maybe you’ll be the pioneer of using custom patches in your city.
