We are surrounded by brands. Everything we buy or use is part of a larger brand. That is why it has become a must to do branding for everything, so schooling is no exception. Private schools and colleges have been doing this for a long time, but lately, it has become popular for public schools as well. The goals are many, but above all is to make the school more attractive in order to attract more future students, but also to make more donations.
Alumni will also find it easier to mention schools and colleges on social media. Social networks are especially important because most future students will decide to contact the place where they plan to continue their education through the social media account. And people tend to stick to one brand, once they opt for it. That is why it is very important that the branding strategy is clear in its goals, therefore, we outlined the best tips on how to achieve the best possible outcome.
Table of Contents
Create a visual identity
People connect best and identify with something when they can visually connect with it. That is why it is necessary to create a meaningful logo. Just as every football team has its own logo, with which fans identify, so the school should have a logo with which students identify. We will explain in detail how to create a logo, and it is also advisable to come up with a school motto. This whole concept should reflect the values of the school and thus build loyalty with students and alumni.
What is the first thing that reminds you of the world’s biggest brands like Nike, McDonald’s, Apple, and the like? Well, their logo of course. A lot of time and effort has been invested in creating their logos, and occasionally it happens by accident as with Nike. But since you should not count that some random logo will bring you popularity, invest maximum effort in creating one. First, you need to think about what the logo will represent. You should try to use a font that is easy to read and yet effective. Then you need to decide on the color. As colors are usually associated with a particular meaning, consider your school’s vision and values and align a color to what you feel represents that feeling.
The mix of a few colors isn’t bad either, but it shouldn’t be too colorful either. And of course, consider what your logo will look like in 5 or 10 years. The redesign must, of course, be done after a certain period, but it is not good to do it too often, especially soon after the first launch.
Hire people experienced in branding
When embarking on this process, do not take it lightly and think that someone who has no experience in marketing can do everything themselves. You have to have a team of people who have done it before. You will definitely be involved in the whole process because after all it is your project and the final decision is up to you. But they should give you ideas based on experience, and market research. You can learn more about professional school branding and marketing here.
Analyze the competition
If rival schools have already done the whole process, then you need to do it as soon as possible. Also, if they are not, even better, you will be the first. You analyze all their moves and the final result too. This is especially important if they are institutions that offer the same level of education as you. Always ensure your design and brand is individual to you and your school, that it represents who your school is. It’s important not to look too much like your competition. Be sure to pay attention to their logo, motto, and ethos, so as not to look like each other, but to stand out from the crowd.
Do not neglect the importance of social networks
Few things can have such an impact as social media, especially on young people. Tic Toc and Instagram are certainly the two most popular social networks and being present and active on them is a must. You should definitely research the market and see where current and future students are especially present. Also, implement links to social media profiles on your website. And make sure you regularly post content on all the social media profiles you have. Write about available programs, but let it not be the only piece of content. You also write about the life of students, then the opportunities offered in sports, music, and the like. Have one of your students write a profile and present what life looks like during one day of school. All of this will attract a large number of people.
Determine the values
You must determine the values immediately. Of course, all schools are turned to the same, general values, but you have to come up with something that will make you stand out. At this point, it’s good to do brainstorming with your staff and see what they think about it. What are their goals in working with students? That way you will get the most realistic current situation. It’s not worth determining values without making sure you can implement them fully. It is good to design a motto, which will be short and effective. Up to ten words maximum to reflect your values. You can also add this to your logo.
Remember how important communication with parents is, especially if we are talking about a school attended by children up to the age of fifteen. Involve them in the whole process. If it’s a college, then involve the students. Everyone has to work together to build a brand, to later be proud of their institution, and view it as something of their own.