All of us can agree that Instagram is now the most popular social media platform in the world. The days when Facebook was at the first spot are now long gone, and we can see that Facebook announced that their platform will suffer major changes in the next couple of years. At the same time, we can see that marketers have shifted their focus from all other social media platforms to Instagram.
So, it should be said that it became crucial in the last couple of years for every marketer. Furthermore, it can be said that there are no successful social media marketing strategies without having Instagram as one of the main elements. Instagram has more than 800 million monthly users and around 60 million photos posted on a daily basis. This alone should provide you with an idea about its potential.
It can be said that potential is almost limitless when it comes to Instagram’s users. That doesn’t mean you don’t need a strategy in order to make the most of it. In fact, since there are a lot of people you can reach and there is a lot of competition, you certainly need one. There are countless possibilities when it comes to it. Therefore, if you are interested in some interesting particularities, you can take a look at Sharemyinsights.
But when it comes to marketing strategy you can implement in your Instagram account. Naturally, you can implement a strategy that is already known for its success. However, we wouldn’t recommend that at all. You need to see what are the actual needs of your page or account. Based on its needs, you will create a strategy on its own, by inserting some additional elements into the existing one. Now, we are going to talk about some tips you can include in your Instagram marketing strategy in order to improve it.
1. Have a Large Following
One of the first and foremost things you need to do in order to have a successful Instagram marketing strategy is to do everything you can to increase your page’s following. Without having a large base of followers, you will see that there aren’t a lot of potential customers you can reach. Furthermore, the chances of your posts getting spotted are not going to be big. So, you need to make sure that you’ve accumulated a proper number of followers on your page. We know it’s scary to have zero followers in the beginning.
According to the statistics we’ve been able to find, we can see that 73% of followers take an initial interest in a brand on social media because they are interested in the brand or service itself. However, that doesn’t mean that you can’t attract a customer who doesn’t fit the profile of your average consumer. One of the best things you can do is to conduct email marketing and inform all of your customers about the new things they can expect from your brand.
2. Frequent Posts
According to the most prominent marketing experts when it comes to Instagram marketing strategy, the perfect amount of posts is one or two each day. By doing this amount of posts every day, you will stay relevant and engaged. Surely, this will cause more people to take a look at your content. At the same time, you need to be careful not to post too much since you can risk overwhelming your audience. Surely, there is a perfect time to post, but you will need to conduct research about Instagram’s algorithm. Experts say that the perfect time periods are 8 AM – 9 AM and 2 PM – 5 PM.
There are a couple of examples where we can see how successful posting can be beneficial for marketers. We would like to point out examples of National Geographic and FashionNova. FashionNova is a page that has a large following and they’ve calculated the best amount of daily posts should go as up to 30. National Geographic, we don’t think it’s necessary to say how big their fan base is, we can see that they have 5 to 7 posts every day. They have almost 140 followers, and their engagement rate is 0.24%.
3. Use Live Stream
We can see that live streams are pretty common among basic users, who are not interested in marketing themselves. However, that doesn’t mean you can’t use it for your marketing benefit. Surely, your users will absolutely love it if you have something special to share with them through live stream. Since we are talking about marketing, after all, you can have a live stream where you can announce some new activities, giveaways, or presenting new products. Furthermore, you need to keep yourself engaged by responding to live comments in real-time.
That way you will present your consumers with a feeling that your brand is active, and you are available for interaction. For example, you can answer some questions about the brand itself, or some products. This way you will provide a much clearer idea about your activities and products to your customers. It goes without saying that this is highly important since there are a lot of things that you can say about your products or brand. Plus, you can make a live stream collaboration with some other brand and have the benefits of reaching new customers in the process.
4. Create a Partnership with Influencers
We live in a world where influencers play a pivotal role in shaping different markets. It doesn’t really matter if someone doesn’t want to admit and credit them with it, we can see that this, in fact, true. This makes a perfect opportunity for you to create a partnership that will provide you with a possibility to market your products or services on a large scale.
Surely, you know that influencers have a huge following. So, there is absolutely no reason why you shouldn’t take advantage of that. So, be smart and take all of the opportunities placed before you. With your brand being present on the market, you will have much more chances to profit, you can be sure of that.