There is one element that connects all digital marketing tactics. This element represents the basic medium of content distribution to users and their initial contact with the brand and the company. That element is the website. Therefore, the time and money that needs to be spent on creating a website are one of the most important budget items of any business that decides to launch a digital marketing campaign.
Despite this, many companies do not pay enough attention to the development of their website and its design and do not give it equal importance in the overall marketing approach. And that can be disastrous. While a company’s digital marketing (e.g. Facebook or AdWords advertising) is an element with which they draw attention to themselves, an attractive website will often be that key element when making the final purchase decision. According to some research, 75% of users assess a company’s credibility according to the design of its website. A company’s credibility strongly influences the way users make purchases of products or services, which means the following – poor website design directly loses potential customers. In this case, you have to redesign your website, so check here.
Therefore, as a prerequisite for any quality digital marketing campaign, but also the entire business, investing in the development of the website and leaving the process to web developers and designers is a key element. Website design also has a strong impact on conversions. By changing a few elements on a website, great progress can be made in the number of conversions. In creating a website, it is crucial to find a website design Delray Beach expert who will recognize your needs and find the best solution. You can check here to learn more. Often such progress is just a key factor in taking advantage of the competition. Therefore, the more conversions you make, the higher the profit itself, and accordingly it is possible to invest a larger budget and the number of ads that are higher than the competition.
There are a few key things you need to pay attention to when it comes to web design.
Table of Contents
1. Content is the most important
The page content is perhaps the most important success factor on the internet. First of all, the key part of your journey to the top of the search engine is to offer the customer content that will interest him, help him get information, keep his attention and gain trust. Quality content builds and affects your brand reputation and shows that you are an expert in what you do. Besides, good content helps you sell your product. The question, however, is always quality and quantity. Quantity above quality is often counterproductive. Rather, focus on the key benefits of your products and services and be original in doing so. Also, Google has strict parameters according to which it determines the value of the content of the page for the end-user. If he estimates that the content has no value, it will surely result in a bad position on the browser. Remember that the value delivered to the end-user is the most important factor when creating content. The quality of your website is improved by adding content elements such as a blog, certificates, and awards you own, statements from satisfied customers in the form of text and images, or videos, free examples of e-books, warranties, and the like.
2. Call-to-action button
A well-designed call-to-action button is also an important element of your website. The CTA button will direct the user and lead him to the desired action, increase the conversion rate and ultimately help you reach the primary goal of the website, which is sales. If you want visitors to take a step on the page right away, CTA allows it. To make the CTA button easier to achieve your ultimate goals, you need to be creative and thoughtful when creating the text, position, color, and size of the CTA button. Also, make sure that it is easily recognizable and noticeable, adapted to mobile devices, and in harmony with the design. Potential buyers will certainly not notice a poorly positioned CTA button that does not link to the content of the website. Lastly, make sure the value the customer gets by clicking the button is clear. What you need to do is motivate the potential buyer by emphasizing that the offer lasts for a few more hours or days, that it is about limited quantities or limited versions. This will cause people to react to the offer as soon as possible and you will increase the number of conversions.
3. Web design should be simple
Like in fashion, the golden rule can be applied here, too – less is more. The web page should be simple, but effective. If there are too many colors and information, potential customers will get confused and ask for another, simple solution. This is especially applicable if your primary goal is to sell or inform consumers about something.
4. Responsive and optimized web on all devices
Mobile phones have pushed computers out of use. Despite this, there are still a large number of pages that are not adapted to all types of devices. Of course, it is still possible to open this page, but it will not be very clear. Therefore, it is very important to optimize a website before users look for another one.
5. Identify key customer habits
Knowing what the customer is looking for, along with their key browsing habits is important to provide them with an experience that is up to their expectations.
Here is how you can do this:
- Have a central repository of information about each customer type
- With every conversation that you have, keep updating this database
- Leverage it during the subsequent conversation to tailor their experience according to their needs and wants
- Integrate live chat into your website to intuitively handle customer queries and solve issues that they are facing. At the same time, your choice of tool should align with the goal of your support activity, while also leveraging the horde of customer data that you have.