It is a well-known fact that most people today are using social media to communicate and share interesting content. The most popular options are Facebook, Instagram, TikTok, Twitter, and LinkedIn. When it comes to entertainment, Instagram and TikTok are especially popular because you can easily share videos and live streams.
On the other side, Facebook is more popular among older generations, while LinkedIn is a great platform where you can connect with colleagues, look for another job, and more. When it comes to Instagram, there are over 1 billion active users today, which makes it a perfect solution for promoting your business over this network.
There are many advantages of setting a business profile on this platform, especially when it comes to increased visibility and affordable promotion. Therefore, you can promote all sorts of businesses and online stores here. However, you should learn more about the technical features of a proper account and how it should look like to attract more people.
Also, the more followers you have the chances will be better for you to get new clients. Therefore, you can use the great option to buy followers, which is great for the start. If you are interested in this option, check out activeig.com.
Besides that, you should keep in mind that it is very important to share high-quality content. Also, you can hire influencers to increase your popularity even more. Here are the main advantages of having a business Instagram account.
Table of Contents
1. Increased Popularity
As we already mentioned, there are over 1 billion people active on this platform, which represents a great source for targeting potential clients. It is much more effective when compared with traditional marketing strategies. Also, it is simple for people to find your company as well and learn more about your products and services.
There are some additional technical aspects that you should implement like hashtags and external links that can improve the visibility of your page even more. There is also an option to invest in ads and appear in recommendations.
2. Tools for Analysis
Another excellent feature that you can use tools for analytics., which is a great way to determine your targeted groups and learn more about the effectiveness of current campaigns. You can use it to check how many people visited your page on daily basis, or over one week, month, year, and more.
Moreover, you can see their engagement on your page, like whether they randomly visit your page or they have found it through recommendations. Also, you can see how your followers are reacting, how many likes you are receiving. This data can be crucial for the improvement of your marketing campaigns.
3. You Can Integrate Online Shop
People who work in this company are aware of the popularity and potential that Instagram can have for online businesses. One of the most recent features that many brands find quite convenient is that they can integrate online stores inside of the page, which makes it even easier for potential customers to decide and make a purchase. This method is more efficient than the standard one where you will share photos and videos with external links to your store.
4. Affordable Marketing Solution
When you compare social media with traditional promotional strategies, one of the main features is related to the price. You can spend significantly less money on online advertising and have much better performances that way.
For example, depending on your targeted groups and number of followers, even a $50 per week invested in ads could bring you a lot of people on your page. On the other side, high-quality content and high responsiveness are important factors as well.
In that matter, you should focus on the quality of the content you are sharing. Besides that, you have to try and find the way to be more original and make your followers more engaged. The competition is very high in almost every field and industry. Therefore, small things could make it prevalent when it comes to popularity.
5. Better Communication with Clients
There are various methods that you can use to improve the engagement with people on your page. You can share daily stories where you can promote your products, current activities, news, and the values that your brand is promoting in the first place. The key is to make people feel familiar with your products.
Besides that, you can share links, questionnaires’, and offer additional prices, discounts, and all kids of other promotions to make people more interested in your company. In case that you are not so familiar with these processes, we suggest you to hire a social media manager with proper experience in this field.
6. Higher Status
The key of a well-designed account is to increase the popularity of your business. With more followers and loyal clients, there is an improved chance that they will start sharing your content between them, which is crucial for the increased status of your brand. People will recognize the values you are sharing and be more interested to choose your products even if there are similar stores with same products available as well.
Moreover, the appearance is important, along with the logo, additional information about the company, links in bio, and more. This information might not seem as so important, but small details can make your page to appear more professional.
If you want to replace your standard account with a business one, it is a simple process. You will need to go to the setting page and choose an option to switch to a professional profile. Moreover, you can link it with your website and Facebook as well, which will make it much easier to share the same content through different sources.
One of the most important things is to use the analytics tools where you can check the current performances and determine whether there is room for improvement and what actions should you take to improve the engagement and gain more followers.