Why is Internal Link Important for SEO?

Internal links are one of the most important factors when it comes to SEO. They are essentially links that point back to your website from other websites within your industry. When you have a high number of internal links, it shows that your site is well-researched and authoritative. This makes it easier for users to find what they’re looking for, and it helps you rank higher in search engines.

So how do you get your website to feature a high number of internal links? There are a few things you can do to increase the number of links pointing back to your website. Check out these tips for more information.

What is Internal Linking?

Source: searchengineland.com

Internal linking is a mechanism of linking within a website that points to other pages on the same site. This helps search engines to understand the importance of the page and rank it higher in their results for relevant queries.

Internal linking can be used for two primary purposes:

  1.  Enhancing page rank: When a page links to other pages on the same site, it signals to search engines that those pages are important and relevant. This can help boost a page’s ranking in search engine results pages (SERPs).
  2.  Promoting navigation: By pointing users towards important content on other pages, internal linking can help promote navigation within your website. This can make it easier for users to find the information they’re looking for and increase engagement with your site.

The Benefits of Internal Linking

Source: techbooky.com

Internal linking can help improve a low-ranking URL by directing traffic to relevant sections of the website and improve SEO. Links from high-quality domains will also help boost a low-ranking URL’s ranking.

Creating internal links is easy and can be done manually or through an SEO plugin.

  • Manual internal links: To create internal links using manual methods, simply add a hyperlink to another page within your website using the “address” field in your web browser’s properties dialog box.
  • SEO plugins: There are many SEO plugins that allow you to automatically create internal links for you. Popular internal link plugins include Typek performance plugin For WordPress or Yoast SEO. These plugins allow you to automatically add links to all the pages on your website, as well as tags and categories, making it easier than ever to create internal links.

The Dos and Don’ts of Internal Linking

Source: searchenginejournal.com

Here are some tips for optimizing internal linking:

  1.  Use keywords throughout your content. Include relevant keywords in the names of your pages, title tags, and anchor text (the text that appears near the link when a user clicks on it). This will help you maximize the traffic your website receives from search engines.
  2.  Use internal links to link to other pages on your site that contain relevant information. For example, if you have a page about gardening, you could include links to other pages about landscaping or plant maintenance on your website. This will help you create more valuable content for users and make it easier for them to find what they’re looking for.
  3.  Make sure all of the pages on your website contain at least one internal link. Not including any internal links can negatively impact your site’s ranking in search engines.


Internal linking is an essential part of SEO and should be used to improve the visibility of your site across the internet. By linking to other pages on your site, you are giving readers direct access to the information they need without having to leave your website. This helps increase traffic and leads to more conversions, making internal link building one of the most important aspects of a successful SEO campaign. So if you’re not doing it yet, start linking!

Radulovic Jovica
Radulovic Jovica

I started my career at websta.me following the completion of my studies in Agricultural Economics at the University of Belgrade. My fascination with this field arose from recognizing the pivotal role marketing plays in companies' business strategies.