Has a ton of e-mails from one particular user promoting a specific brand made you turn your back entirely on them? It must have happened. Another instance you certainly experienced is receiving e-mails from companies you even didn’t subscribe to. How about cases you subscribed to but started receiving e-mails months later and in a pattern that irritates you? All of these examples make you want to quit on e-mail marketing.
Don’t worry; you’re not the only one. Thousands of people are victims of persistent e-mail marketeers that know no boundaries of good taste. We’re here to remind all of you who had a bad experience with this type of promotion to what really bugged you about them. If you are one of those people in this line of work here are 5 things people really hate about your e-mail marketing.
Table of Contents
1. It Doesn’t Interest Me
This is the first and the most common thing people hate about e-mail marketing. No one wants their inbox filled with promotions they are not even remotely interested in. It lacks good taste and common sense as well. If you launch your marketing division on the people who do not care about what you are advertising, you are risking two things: deleting the message, or even worse, clicking the unsubscribe button. Neither option shouldn’t be acceptable if you want to be good at your job.
Before targeting the population, you need to make sure to single out those who actually care for what you have to say. Getting the data ready on time will help any attempt of advertising through e-mail. You need to know the essential data of the targeted demographics and to follow the most prominent signs such as checking out did they even opened the mail you sent them. Be aware; interest is everything, you don’t want to be pushy, as you’ll avoid results that way.
2. Making Unsubscribing Basically Impossible
Your work with e-mail marketing might be top-notch, but there’s always going to be people who’ll want to unsubscribe. It’s just something that’s going to happen. People change their interests, or simply want to clean their inbox from all messages they are receiving. It doesn’t matter what the reason is; when people make this decision, it’s final, and they want to get over with it quickly. Most of them get annoyed when this turns out to be a difficult task.
By now, you probably know that not having an unsubscribe button is illegal, but masking it is not, and many e-mail marketeers use this trick. If you are one of them, please stop. It’ irritates the hell out of people. If people want to unsubscribe from your e-mail, they have a reason, and you need to let them go. Take the higher road and make sure your e-mails create interest with people and engage them better, rather than taking them hostages.
3. E-mail Is Not Smartphone Compatible
These days many of us use our smartphones to read e-mail. E-mail is similar to any other file, such as a word or a web-page, and it can be formatted and designed in different ways. From the look of what you are pushing through, people’s mail depends on your future success. If you are into e-mail marketing, be sure to create your e-mails to be compatible with both desktop and smartphones. The share among people who use on and the other stands at 50/50, and this must be taken into account.
People who use smartphones for their e-mail won’t be patient with your marketing if your font is too small or if your links are everywhere, and they click them with every touch. With the technology evolving more and more towards smaller on-hand devices, you mustn’t fall back.
4. Quantity Over Quality
Be careful when selecting the send frequency. The same e-mail every morning? Nobody wants that, and you should know better. Morning coffee should be for a newspaper or a newsletter that makes sense popping up in someone’s inbox. Now, you may also be one of those who doesn’t care for the time of the day and sends multiple e-mails during 24 hours span. Don’t do that! You don’t want to hear from your wife that many times a day. Be careful with how pushy you are. There’s a limit to everyone’s patience. If you’re not sure how to does your offer be free to try out products such as Atompark.
There’s no recipe for how many e-mails a day, week, or a month is ideal, but you should try all variations. The one you should skip is sending your promotion a couple of times a day. You’ll learn by testing the audience, but too many e-mails a day can turn away even if you targeted the audience with perfection.
5. Content is King
In all instances, you’re using e-mail marketing; you need to be sure not that you have the right audience, but that what you are offering them is precisely what they want. The process of investigating the market shouldn’t be a rushed one. By carefully selecting your audience, you can adapt your content to create a perfect match. This is what the final goal of e-mail marketing is. To interest people in what you provide and to get feedback.
It would be best if you didn’t mix potatoes and tomatoes. If a person has an aquarium, they’ll want fish food, and you shouldn’t make a mistake and bombard them with offers of feline dishes. The people on your list, you sending the mail to, should be the ones who want to receive it. If you’re not sure they the ones, step back and let them go. Search more for perfect targets, and don’t be the reason people hate this type of promotion.
As you can see, this list isn’t a long one—only five points to take into account and make significant changes to the way you do e-mail marketing. Of course, we could go on and on, but we wanted to focus on the notable omissions. You should to and make all our lives easier without fear of opening our e-mails.