Owning a website is a worthwhile investment, but for it to be successful, you should make sure that it is engaging. An engaging website will increase your visitors’ desire to spend more time on the site, which is great for your business. Making your website more engaging shouldn’t be that daunting, especially when there are so many tools and so much information out there to help you out.
You want your website to stand out and in order for it to do that it should be well-designed to attract more visitors. There are many ways to do this and you should do everything possible to make sure your website stands out and is inviting to users. Read on to find out more on how to make a website more engaging.
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Know the Ways to Make Your Website More Engaging
An effective website will give visitors a good experience, so you want to make your website as appealing and enjoyable as possible. You don’t want your website to stress customers out. Here are some ways to do so:
1. Add Video Content
Adding video content to your website is an impeccable way to boost interest and engagement. Embedding videos makes it easy to showcase your services or products and people love to watch videos. To help you create videos for your website you can use tools such as a video maker.
Using a tool like that, you can make personalized videos that are more engaging for your site visitors. A video maker helps you to make professional videos that promote your business, drive traffic to a site and increase sales. The videos you make should not only be engaging but also complement your website design, tell your story and boost conversion rates. Check this website for more information. Often, videos are a more effective way of sending a message and giving people information about your brand because watching a video requires less effort than reading text does. Another benefit of video content is that it adds some excitement to a web page. When you are looking at a page full of text, a video stands out and catches people’s attention.
2. Add Live Chats
As you may already know, people get very frustrated with poor customer service. Customers get annoyed when they can’t find a way to contact a business and when they have to wait a long time to get answers or solutions. This is a bad experienced that you don’t want your target audience to go through.
Having a live chat feature on your site helps to engage visitors in real-time when they land on your website because it allows them to ask questions and get answers at any given moment. To get the most out of live chats, set up customized and automated welcome messages. Ensure the chats will provide valuable information that might take days for clients to get. This is a great alternative to sending back-and-forth emails that go on for days.
3. Make Your Website Mobile-Friendly
Today the surge in the demand and use of smartphones is unparalleled, and you have no choice but to make your website mobile-friendly. A mobile-friendly website will boost customer engagement for those using their smartphones to access your site. These days, the majority of people access the internet with their smartphones, so it is worth it to make sure these customers are happy as well.
Make sure you have a responsive web design, which will make your site adjust automatically to fit the screen being used to access your site. Users need to easily navigate and access all the details they are looking for.
4. Choose Color Wisely
People use colors for many purposes, to feel certain things or think of different things. Colors that attract users spur engagement and a good customer experience. Your color scheme speaks volumes about your website. The colors you go with should represent your brand’s values and style and stand out to your website visitors.
5. Ensure Your CTAs (Call to Actions) Are Persuasive
Every website needs a strong call to action that will engage visitors more and encourage them to take action. Your CTAs should be easy to locate and make it clear how to complete the necessary actions. Use persuasive language to fit different situations, and the words you use should be unique. Don’t fail to add an element of value proposition in your CTAs button.
6. White Space Has to Exist
Generally speaking, it seems that most people make a common mistake. They will do whatever it takes to delete all the white space that appears on their website. Who says that every spot on the page needs to contain color, element, or anything else? When there is no white space at all, your website can look confusing which will certainly reduce your engagement.
Keep in mind you are not designing a cluttered room. White space is there to divide different sections from each other which automatically makes content reading a lot easier.
7. Letters Are Important as Well
Just like colors, the fonts you choose are essential for the engagement of your website. Generally speaking, there is no precise answer on which font is going to be perfect for you. There are multiple factors you need to put into consideration when making this sort of decision.
For starters, the font needs to be matchable with the overall design of the website. Despite that, you need to match the font with the feel you want to cause whenever someone meets your website. That automatically means you need to be aware of the core values and main goals of your business as well!
As a small suggestion, fonts such as Arial and Roboto are something that most internet users consider eye-pleasing. However, don’t forget to apply the pieces of advice we provided you with before making this suggestion.
8. The Navigation Has to be Simple
Imagine that someone liked your landing page but he is not sure where exactly the products you offer are located. More precisely, he doesn’t know how to reach them. There is a big chance he would get disappointed and leave your website.
Navigation of the website needs to be appropriate! All the pages that you have should be equally reachable. Whether you will allow customers to easily reach the website via the navigation menu or you will find a more creative solution is something we will let you decide. However, be sure that everyone who visits your website feels pleasant during the research. If something slows him down, there is a big chance he won’t engage with the website at all.
9. Social Media Plugins Have to Exist
Well, there is another thing that people often do wrong. Keep in mind that your goal is not just to boost the engagement of the website. Your main goal should be to boost user engagement with your entire brand. Because of that, adding social media plugins is a perfect way to boost your brand awareness, gain more followers on these platforms, and improve the UX of the website.
So, where should plugins be located? The answer depends on the structure of the website. However, as a rule of thumb, many website owners usually put them at the bottom of the page. You can do that at the top of the page as well or any other visible place that the visitor probably won’t miss. Doesn’t this seem like a good idea?
To Sum Up
It shouldn’t be that daunting to increase your website engagement if you know where to start, but you must understand the importance of it. Besides the ways mentioned above to make a site more engaging, it’s wise to make your brand message clear, make your website customer-centric, and keep the site navigation intuitive. Most importantly, you can decide to seek professional assistance, but don’t forget to use great tools to make more engaging videos.