How To Use Fleet Wraps As A Marketing Tool

Different graphical images and designs on a vehicle are very difficult to paint. Instead, this design is mostly done with the help of vinyl wraps or fleet wraps. They have been in the market for some time and have developed further in their use. Nowadays, these are used not only for protection and design but also as a marketing tools.

These wraps are most productive for larger vehicles such as trucks, big cars, and vans. It is so because many car owners only opt for a basic vinyl layer to protect the paint. At the same time, it has various benefits other than protections such as marketing. The marketing doesn’t require any loud noise or banners; the fleet wrap is printed to promote the business, such as a Food truck wrap or a cleaning truck wrap. Read below to learn more about fleet wraps and how they can be used as a marketing tool.

Benefits Of Fleet Wraps

Fleet wraps have been on the market for a long time. In the beginning, they were used to print cars and protect the car from minimalist damage. It is why people preferred to get their cars painted over getting a fleet trap in the past. Below is a list of the top 5 benefits of having fleet wraps.

  • Any Design

No matter the type of vinyl film you put on your vehicle, you can get anything printed on it. It could be any design, words, logo, or color. Due to this flexibility of vinyl films, they are easier to work with, and any design that might be complex for painting can be vinyl printed instead.


  • Easy Maintenance

The material of the fleet film is vinyl, making the wrap dust and wear-tear-resistant. Due to this, you don’t need to put in effort and money to maintain your vehicle and the wrap. Maintenance every once or twice a year is more than enough.

  • Easily Removable

The vinyl film is put on the vehicle so that there is no air between them, with the help of a vacuum. Thus you don’t need to put in much effort to remove the vinyl film as there is no glue or resin which attaches to the vehicle’s surface. All you have to do is cut the film slightly from one side and stretch it out to remove it from the vehicle. It is extremely beneficial when you have to do quick repairs or change the design or color of your vehicle.

  • Better Marketing

It is easier for people to look at cars, trucks, and other similar vehicles instead of billboards and banners high up on poles. It is why any advertisement or marketing gimmick done on vehicles would have a better approach and more easily attract people’s attention.


  • Looks Similar To Paint

Many people want to paint their cars because they like the finish of a particular type of paint or color. But getting your car painted is a very costly process, not to mention that it also takes a lot of time. Instead of painting, you could get a vinyl film that can be printed to the same color and texture that you want to paint on your vehicle.

How To Use Fleet Wraps For Marketing And Why?

Getting fleet wraps for marketing on your vehicle might be weird and something people don’t go for, but it’s been around us for quite some time. Initially, people painted logos and advertisements on their vehicles, such as ice cream and food trucks, to attract attention. But the problem with paint is that it takes too long to dry, it is costly, and only some are expert painters who can paint a car with extreme precision.

While fleet wraps are comparatively inexpensive, they don’t need to be dried or kept for long, and as they are printed, they have maximum precision. Go to your nearest mechanic or maintenance shop that provides vinyl wraps; you can discuss what you want with them, and you’ll get your vehicle fleet wrapped. To better understand why you need fleet wraps, read below.

  • Non-Aggressive

Whenever marketing is done through announcements or even on TV channels, there are loud, aggressive sounds to attract the customer’s attention. But just because it attracted their attention doesn’t mean that it was positive attention; many people prefer to switch off the noise instead of listening. While if you were to vinyl film your vehicle, it would resolve the issue with the noise. And people would be more attracted to the colors on the vinyl wrap and stop to look at it.


  • Cost Effective

Whether it is banners, public announcements, or billboards, they all cost a lot. Even getting your advertisement for marketing purposes and various television channels can be costly. On the other hand, when using vinyl wraps on vehicles, the advertisement would reach people more easily. Also, as the film would last a long time, you wouldn’t have to invest again and again for marketing purposes.

  • Better Reach

A vehicle with a vinyl wrap has no restrictions for traveling anywhere. Which is why it can be driven anywhere the target audience is present. At one glance, it’ll be easier to attract people’s attention and reach both local and other residents. Even if the vehicle has been parked in the basement of a mall or on the side of the street, it would still serve its marketing purpose. Thus be it a driver or without a driver, one wouldn’t have to spend extra time to market their product or services, and it can reach the real audience instead of the kids who watch TV or stay on social media all day.



In today’s world, vinyl wraps have come out as superior to painting vehicles. Even if a person is unsure of the design or color, they can easily get it changed or resign over it if needed. This flexibility of vinyl wraps has proved to be extremely beneficial not only for protecting the outer surface of the vehicle but for marketing as well. As various designs and colors can be printed on the vinyl wrap, advertisements can be similarly easily printed and put on the vehicle.

Radulovic Jovica
Radulovic Jovica

I started my career at following the completion of my studies in Agricultural Economics at the University of Belgrade. My fascination with this field arose from recognizing the pivotal role marketing plays in companies' business strategies.