eCommerce Search Engine Optimization (SEO) Tips to Improve Rankings in 2022
The new year has started! People usually make promises like losing weight, exercising more, or achieving their long-term goals. I think most of us are pretty good at starting off with a bang but hardly ever follow up with the finishing touch.
In this article, we are going to give you some suggestions on how to improve your eCommerce website rankings in 2022 by following a few easy tips and tricks. If you really want to make a difference this year, read every word of this article until the end.
If you have been selling online for quite some time now, you probably know what’s trending and what’s upcoming in terms of trends. You might already be using these trends on your website but still seeing a drop in SERP positions compared to your competitors who are savvier when it comes to SEO. So let us ask you two questions:
1) Are you losing sales because consumers visit your site from search engines but bounce off because your page fails to offer what they are looking for?
2) Are you missing out on opportunities because your website’s potential is not being reached?
If you replied “yes” to either of the two questions, then I highly suggest that you keep reading. Don’t worry, we will make it as easy as possible for you to understand by offering actionable tips. You can start applying these suggestions right now or bookmark this article so that you can read it again anytime before 2022. You could also seek help from professionals like those at pixelcutlabs.com.
1. Restructure Your eCommerce Categories
When selling products online, one of the most important things is to identify your target audience and offer them the best solution for their needs. For instance, if a customer searches for “running shoes”, how are you going to convince them to buy from your online store? If the first thing that shows up in your site’s search bar is “dress shoes”, they will most likely leave and look for a different website.
According to Search Engine Land, “For more than 70% of queries, local intent drives consumer behavior”. This means that people who do online searches are not seeking information or basic need fulfillment anymore; they are looking for something very specific – whether it’s an item or service – within their geographical location. For instance, if you live in California and search for “plumber near me” , Google will show listings of businesses whose name includes the phrase “plumber near me” in their company description or contact information.
2. Take Advantage Of Shopping Feeds
Websites that list products for sale or exchange are becoming very common nowadays. You can see them on social media sites like Pinterest and Instagram, Facebook Marketplace, Craigslist to name a few. Obviously, you need to take advantage of these additional shoppers to achieve better rankings. These websites offer “Shopping Feeds” that allows eCommerce stores to list their goods on multiple platforms at once. For instance, if you have an online store selling women’s clothing and accessories, you can go to Shopify Shipper and input your storefront website URL where it says “Enter The Store’s URL.” Then click on “Next Step”.
You will be taken to the next screen where you should choose the items you want to put up for sale.
Once chosen, click on “Export Feed” and select the feed format that works best with your site. The default option is “Feed Standard Format” so unless you have a specific reason to choose something else, this should work just fine. After selecting the file type, copy and paste it in a text editor to upload it via FTP or SFTP directly into your eCommerce platform. By importing shopping feeds from other websites, you are increasing the number of products you can offer online which will give your listings more authority when it comes to search engines like Google and Bing.
3. Keep An Eye On Reviews (Positive And Negative)
If people like what you do, they definitely talk about it. So if your eCommerce store or website is receiving positive reviews – whether they are for a product you sell, the service you provide, etc . – make sure that they are made visible to your customers and most importantly to search engines.
This will help boost consumer trust which in turn helps improve rankings because Google ranks websites with good reputations higher than those without. You can see this in action by searching for “customer satisfaction surveys” – the first result shown is for the UK’s official survey site where companies are rated based on their level of customer satisfaction.
If however, there are negative reviews about your business that refuse to go away no matter what you do or how many positive ones come after, then I suggest that you engage in clear and direct communication with the reviewer. You can do this by asking them for more details about their experience or how you can make things right; your goal here is to solve problems before they escalate.
If however, there is an ongoing issue that cannot be resolved, consider reaching out to the writer personally and ask him/her if you could make it up to them by offering something free of charge, like extra content or an upgrade.
4. High-Quality Product Photos
Every online store’s bread and butter are its products. So take time making images of your items look as appealing as possible because consumers are not only looking at descriptions anymore – they are now relying on images too.
To take product photos that please buyers, follow these steps:
Step 1) Position the item in a well-lit, non-shadowy area. Also, make sure that you are standing at least 2 meters away from it to avoid distortion when looking through the camera lens.
Step 2) Use a plain background in order for your products to pop out more by using contrasting colors against them. Additionally, use professional lighting equipment because normal household lighting can give images an unwanted color cast or exposure which will result in poor quality photos.
If possible, try taking photos with your phone rather than your computer’s webcam because they can produce better results just like how Amazon does it. You should also consider hiring someone to take high-quality product shots for you if budget is not an issue – just look up some on Google!