If you’re a company owner, you’re probably aware of the importance of marketing, more specifically, creating promotional materials like flyers, publications, magazines, and various handouts. And, if you’re in need of these promo materials than you should know that acquiring Adobe InDesign is the best program for your requirements.
However, you might want to learn more about this program, and if so, you are reading the right article. The text below is going to feature all you should know about Adobe InDesign, including the variations between the program and other versions and other things that you should know about it like the cost. Let’s take a closer look at the short guide below:
Table of Contents
What is it?
The very first thing that you should know about this software is that it is a component of a large one, called Creative Cloud (CC), which is a group of programs utilized for design, advertising, and publications in print, videos, and of course, online. No matter if you utilize Windows or Mac, you’ll be capable of downloading and installing it on your PC.
By installing it, you’ll gain access to other, important resources. Naturally, you’ll have to pay a fee to access most of the additional features, meaning that you’ll be required to pay a bit extra than the monthly payment you are making for the program. For instance, you could get Adobe Stock which will enable you to gain different pictures or Typekit that has additional fonts that you could utilize.
So, What Is The Variation Between The Traditional Program And This One?
Previous variations of the program utilized CS configurations, which presented in the overall cloud platform. The CC is based on a subscription, which means that you’ll have to give a monthly or annual fee, depending on the package that you prefer and for what you’ll need it for.
On the other hand, CS has a perpetual license, which means that you’ll only need to buy it once and you can utilize the program for as long as you need to. According to the experts from 4d.dk, they both have the same features that you might need for your advertising projects.
The CC version of the program might not get any meaningful and important updates since the creative suite versions that are connected to other apps that you might need to use. If you subscribe to the whole Creative Cloud platform you’ll be able to use InDesign as well and it will perform best if you have an updated OS – no matter which one you opted for using.
What is it Utilized For?
As mentioned at the beginning of this article, you can use this software for creating a wide range of things including magazines, newspapers, flyers, posters, business cards, postcards, comic books, stickers, as well as other versions of documents or visual content that you might need for your business.
You might not know it, but, the program is basically a standard in the industry, especially for businesses that need to design and publish different things. Additionally, it is most commonly used by marketing experts and graphic designers, hence, if you are planning on hiring such an expert, you’ll probably need to purchase the program as well.
Since it is a part of other applications in the package, it also includes Photoshop and Illustrator. However, you do not need to utilize all of the apps in the package, instead, you could only use InDesign. Now, you should know that pictures and drawings are not commonly made with InDesign, instead, you can use it for making layouts that include words, pictures, as well as illustrations.
Hence, if you need to, for instance, design some pages or create visual layouts that will attract the attention of people, you could use InDesign since it will allow you to make the things you need for both digital platforms and print media. It is easy to use, meaning that you can quickly create a professional-looking page and publish it, hand it out, or post it on your website and social media pages.
Additionally, if you need to create documents that will be visually appealing and that incorporates several pages, there are various layouts that you could choose all of which will allow you to combine pictures and text, as well as the ones that have a lot of text and/or images.
How Much is it?
We mentioned earlier that you can choose between different subscription packages, hence, the price you’ll pay will mostly depend on what package you choose to purchase. For starters, there is an individual plan that costs $19.99 if you subscribe for the entire year. If not, you’ll need to pay $29.99 per month.
Additionally, there is a ‘Creative Cloud’ package that you could opt for, that will allow you to access more than twenty Adobe platforms that comes at a price of $49.99 every month if subscribed for the whole year, and $74.99 if you choose to purchase the license for one month only.
There was also a lot of praise from a wide range of users for Adobe implementing ‘Academic Discounts’, which means that students and professors can get all of the programs for just $19.99 every month. However, if you choose this option, you should know that you’ll need to provide evidence that you are going to design school or that you are a professor who needs it for teaching their students how to utilize the program efficiently and properly. Keep in mind that the price is $19.99 if you subscribe for a year and there is no month-to-month option for the already discounted cost.
As you can see, there is a wide range of things that Adobe InDesign will allow you to do. Besides creating different promotional materials such as flyers and brochures, you’ll be able to perfectly design and publish anything that you might need for your advertising campaign.
So, now that you know what you could utilize this program for, you should not lose any more of your time. Instead, you should determine which package you’ll need, purchase it, and then start working on creating high-quality content for your website, promo materials, as well as social media platforms.