Accessible Videos Engage More – Find Out How to Subtitle Your Content
The most assiduous consumers of social networks, as well as our readers who frequently check the entertainment column that has a series of publications about what happens on these platforms, must have already noticed a recent trend, the publication of subtitled content.
Whether on Facebook, Instagram or TikTok, subtitled videos are present in a wide range of content creators and this has a clear reason that goes beyond accessibility for deaf or low-hearing people, the increased engagement of publications.
In other words, even if it is a noble cause, the real reason for the movement to have become a trend, which subtitles its publications gets more views. However, there is nothing to complain about, since, regardless of the real reason for adopting subtitles, the fact that they are present implies a more accessible video.
Now let’s look at what this increase in subtitled video views is providing. The reason behind this increase in engagement due to the presence of subtitles is due to the habits people have when consuming video content posted on social networks.
The main reasons to subtitle your videos
1. Watching videos in situations where it is not convenient to turn on the sound
Due to the mobility provided by smartphones, people started to consume content on the internet as entertainment during another activity, whether on public transport, during lunch, while waiting for the completion of a task and even in the bathroom. And this is a phenomenal thing, because we can spice up many boring activities by watching some educational or entertaining content.
However, we all know that feeling of frustration when we realize we forgot the headphones at home. Fortunately, a large number of creators have found a solution for situations like this and allowed you to still enjoy good content without this little tool. If you forgot the headphones, watching the video with subtitles can make your life much easier, because you will be able to follow the entire video without turning on the sound.
Also, when it comes to content consumed during another activity, the presence of the audio can be annoying or indiscreet, that is, the preference is to consume content that is justifiable without the need to activate the device’s speakers. In situations like this, subtitles are really a life saver.
2. Increasing the understanding of the content
There are still other issues involved in this trend, such as increasing the understanding of the content, since a subtitled video has a simplified understanding, as there is another aspect of communication.
This can be very useful for people who have hearing problems and allow them to understand the video perfectly, as they read the subtitles in parallel. It has even been shown that people with impaired hearing enjoy the subtitled video more, as it increases their focus on what is being talked about.
And of course, don’t forget the ability to post subtitles in several different languages, which allows you to also cover an audience that doesn’t speak your language. Why not expand the reach of your content and allow more people to enjoy your videos? Subtitles provide you with this opportunity.
3. Following current trends
It is important to point out that subtitles expand the didactics of videos, but also allow the content creator not to add audio to their publication, which is also a recent trend.
According to a survey by Digidav, 85% of videos on Facebook are played without audio. This means that, if you don’t have subtitles and people can’t understand what it’s all about when their sound is turned off, chances are they’ll just skip your video and keep scrolling further. Will you really allow this to happen when there is a very simple way to overcome it?
In other words, subtitles your content significantly increases the chances that the message will be communicated correctly, even without the presence of audio. And also be more entertaining and ensure that people watch it even without turning on the sound.
4. It allows you to create videos even if you are not comfortable speaking in them
Also, let’s discuss how subtitled videos allow more people to create video content. Content creators who do not feel comfortable appearing or talking in videos have a big barrier when it comes to this content format, so they usually choose to skip it altogether. And that’s a big shame, because people definitely enjoy the video format the most, because it leaves the biggest impression on them.
Fortunately, adding subtitles to the video allows these obstacles to be overcome and creates amazing content without talking in the video. This means that even the most shy people, who are not so resourceful as to appear or speak during filming, can produce internet content that is relevant and has significant engagement.
5. Better SEO ranking
Lastly, let’s not forget the impact of subtitles on SEO ranking. The goal in creating content is not only to be of high quality, but also to reach as many people as possible. And you can achieve this with better SEO ranking.
If the content you create is more engaging and shows a higher audience retention score, it means that the algorithm will rate it much better. And that will have a very positive impact on your success in the long run. Think outside the box and assess whether adding subtitles to your videos can help you develop your platforms faster and reach more people.
6. How to subtitle your content
After all this explanation of why videos with subtitles provide more engagement, it is possible that you may show some interest in subtitles of your content. Fortunately, for those of you who don’t know how to put subtitles on video , there are simple solutions like InVideo, which allows you to use the resource with a few clicks and without much headache, just to make life easier for inexperienced people.
Now you just have to subtitle your posts, in a simple and intuitive way, to have a more accessible video that provides greater engagement than regular posts, without the presence of subtitles.