Miami has long served as a haven for the wealthy travelers from all over Latin America, and as a place to show off their success. Over the last 20 years, the Brazilian, Colombian and Venezuelan visitors have influenced much of the luxury retail, real estate and hospitality economy in the city, and their tastes in ground transportation have subtly reshaped the exotic car rental market. The Rolls-Royce Cullinan is becoming the vehicle of choice for this audience.
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The appeal of an SUV that doesn’t compromise on presence
Source: topgear.com
Practicality is part of the appeal of Cullinan, as is unmistakable prestige. The Cullinan is not a low-slung supercar, but it does seat four comfortably, navigate Miami’s uneven pavement and speed bumps without drama and offers ample cargo room for a serious shopping spree down Lincoln Road or the Design District.
It’s also all the visual evidence of a Rolls-Royce — the upright grille, the Spirit of Ecstasy, the sheer size of the vehicle outside a restaurant valet stand. Whether you are traveling to Brickell for business or to Bal Harbour for a members-only club dinner, the Cullinan is a vehicle that can be used in any situation.
A Status Marker With Cultural Weight
Visible wealth has a different cultural significance for high-net-worth Latinos than it does in North America or Europe, where it is often regarded as a sign of legitimacy and success. The Cullinan is a white or black car that has become somewhat of a recognizable landmark in this community and is available for rent in most Miami rental fleets.
The Cullinan is often the first model they ask for when groups travel together for long periods of time, for weddings and business trips related to real estate investments, and for years, the Miami condo market has attracted a lot of capital from this area.
The way rental providers are adjusting to this clientele.The changes made by rental providers to cater to this clientele. Some traveler service providers like Amani Miami have developed services tailored to this traveller segment. Long-term and multi-day Cullinan rentals are frequently requested, and often include free private airport transfers to make the client’s first and last impression a smooth one.
Delivery to villas, waterfront estates and yachts booked via partner luxury property services has also become the norm, as many of these visitors are booking a complete luxury package – accommodation, transport and experiences – together.
It is also becoming more common for groups to rent a Cullinan in conjunction with another exotic car for a night out or a second couple renting a Mercedes-Maybach GLS 600 for a second car. It is precisely because of the spending habits of this kind of clientele that this type of multi-car, multi-day rental has become one of the more profitable areas of the exotic rental market in Miami.
Be Prepared for Peak Season!
Source: gq-magazine.co.uk
Cullinan is in high demand in the months of December and again in the spring, when South American travelers flock to South Florida in droves. If you’re thinking about renting a Rolls-Royce Cullinan in Miami in these periods, you should be aware that availability will become even more scarce in the lead up to them, especially for the white and black color options which are still the most popular on the entire fleet.
