How to Start a Career in Digital Marketing: A Step-by-Step Guide

Starting a career in digital marketing means getting into a field where you use creativity and analysis online. It’s always changing because of new tech and the way people use the internet.

This is a broad field. You work with social media, search engines, email, and websites. It’s for those who are into tech, like to think about what people want and enjoy being creative. Learning through a good course is important if you’re thinking about beginning.

Courses that specialize in digital marketing, like those offered in Pune, can provide a solid foundation and a significant advantage in this competitive field. For more detailed insights and structured learning, consider exploring digital marketing courses in Pune.

Understanding Digital Marketing

Digital marketing encompasses a wide range of activities aimed at promoting products or services online. Unlike traditional marketing, digital marketing allows for real-time engagement with potential and current customers.

It’s not just about selling; it’s about communicating and building relationships with your audience. Understanding the various components, such as SEO (Search Engine Optimization), content marketing, social media marketing, email marketing, and PPC (Pay-Per-Click advertising), is essential.

This field is expected to grow at a compound annual growth rate (CAGR) of approximately 13.1% during the forecast period, reaching a market value of around USD 671.86 billion by 2028.

The Right Education and Training

digital marketing training


A solid education and training are the bedrock of a successful career in digital marketing. While talent and interest are crucial, structured learning can enhance your skills and knowledge. Look for courses that offer a comprehensive curriculum covering the key areas of digital marketing. Hands-on experience, through projects or internships, is invaluable. This practical exposure will prepare you for real-world challenges.

Building Your Digital Presence

In digital marketing, your online presence is your resume. Start by creating professional profiles on social media platforms and a personal website or blog. Showcase your knowledge, creativity, and ability to engage an audience. This personal branding will not only serve as a practical learning experience but also attract potential employers or clients.

Gaining Practical Experience

Practical experience is critical in digital marketing. Participate in internships, and freelance projects, or create your digital campaigns. These experiences allow you to apply what you’ve learned in a real-world setting. They also help you to build a portfolio, which is crucial when applying for jobs. Don’t shy away from experimenting and learning from failures; they are valuable learning experiences.

Networking and Mentorship

Digitial marketing mentorship


The digital marketing community is both competitive and supportive. Engage with this community through social media, forums, webinars, and digital marketing events. Networking can open doors to job opportunities, partnerships, and valuable insights into industry trends. Seeking mentorship from experienced digital marketers can provide guidance, support, and career advice.

Staying Up-to-Date

Digital marketing is an ever-evolving field. Staying up-to-date with the latest trends, tools, and technologies is essential. Follow industry blogs, podcasts, and news sites. Participate in workshops and seminars. Continuous learning is key to staying relevant and innovative in this dynamic career path.


How do beginners start digital marketing? Let’s see our advice on the table.

Step Action Details
1 Acquire Core Skills Learn SEO, SEM, analytics, social media marketing/advertising, and email marketing. Focus on building both technical and soft skills such as leadership and a strong writing voice.
2 Gain Experience with Tools Familiarize yourself with essential tools like Google Analytics, Google Ads, MailChimp, Ahrefs, Salesforce, Moz, Canva, and social media platforms.
3 Build a Portfolio Showcase your digital marketing projects, emphasizing your role, strategy, teamwork, and outcomes. Use data to highlight successes. Include any hands-on exercises from coursework if lacking work experience.
4 Craft Your Resume Keep it simple, focusing on marketing skills, experience, and accomplishments with hard numbers. Tailor your resume for each job application to reflect the company’s tone and priorities.
5 Network Develop an online presence and engage in digital marketing communities both online and offline. Consider creating industry-related content to demonstrate expertise and expand your network.


While a broad understanding of digital marketing is beneficial, specializing in a specific area can make you stand out. Whether it’s SEO, content marketing, social media, or any other domain, deep expertise in one area can lead to higher pay and more job opportunities. Identify your passion and strengths, and seek advanced training in that area.

Salaries in World

digital marketing salary


The average digital marketing salary in the USA is $68,276 per year or $32.82 per hour. Entry-level positions start at $50,000 per year while most experienced workers make up to $108,586 per year.

Japan is the country offering the highest salaries for Digital marketers (€63,964). The United Kingdom offers the lowest salary for Digital Marketing Managers (€35,920). A Digital marketer’s salary can increase by approximately €30,000 depending on their years of experience.

How Much Does a Digital Marketer Earn in India?

Digital marketing is a great career choice in India for several reasons. It offers high demand, diverse career opportunities, good pay and benefits, remote work opportunities, easy entry, and growth potential.

The average starting Salary for Digital Marketer in India is around ₹0.5 Lakh per year (₹4.2k per month). No prior experience is required to be a Digital Marketer.

The highest salary that a Digital Marketer can earn is ₹9.6 Lakhs per year (₹80.0k per month).

What Is the Salary of A Digital Marketer in Pune?

digital marketing salary in india


The average salary in Pune is ₹68,000 per month. The average additional cash compensation for a Marketing Digital in Pune is ₹48,000, with a range from ₹30,000 – ₹60,000


Starting a career in digital marketing is like going on a fun adventure where you get to be creative and use technology. You’ll learn how to promote cool stuff online and connect with people. To get started, you need to learn about different digital marketing techniques, like making eye-catching posts and improving search results.

Learning these skills can be challenging, but with the right courses and practice, you’ll get the hang of it. Try creating your website, starting a blog, or helping a local business with its online presence. Don’t forget to make friends with others who share your interests and learn from their experiences.

Stay updated with new trends, as digital marketing is always changing. Find what you’re really good at and focus on becoming an expert in that area. Remember, starting your career is like beginning an exciting journey. Be eager to learn, gain experience, and don’t be afraid to make mistakes. You might just come up with the next big idea in digital marketing!

Ivan Hancko
Ivan Hancko

I am Ivan Hancko, a content editor at My interests revolve around website design, photo editing, front-end development, and working on Adobe Illustrator, Canva, and similar tools. I enjoy fixing broken things and taking on household tasks, including interior and exterior design and adaptation. Currently, as a professional, I actively participate in the sport of 9-pin bowling (not the classic American bowling). I'm a family man and father to a wonderful daughter. I love long, brisk walks, cycling, and being in nature.