AI has had a tremendous impact on our lives in recent years. Some of the changes brought on by AI have been beneficial, but it has also created problems in other ways.
One survey found that 56% of Fortune 500 companies say that AI is one of the biggest risk factors that they are facing. There are a lot of reasons they are concerned about it. This illustrates the need to use AI detection tools to avoid making bad decisions.
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Ways AI Detection Can Help Businesses Make Better Decisions
Source: linkedin.com
There are a lot of reasons businesses need to use AI detection technology to make smarter decisions. Some of the biggest benefits are listed below.
Preventing Google Penalties
While Google doesn’t outright prohibit AI content, it does often penalize content made with AI. This is because a lot of AI content is low value. You should read this article about Google and AI content for more information. AI detectors can help companies avoid search engine penalties.
Avoiding Being Duped by Deepfake Videos
Deepfake videos have become a huge problem in recent years. A major company in Hong Kong was recently swindled out of $25 million by scammers using a deepfake video impersonating the company CEO.
Deepfake videos are becoming more common than ever. One study found that 500,000 were shared on social media in 2023 alone. This number is going to keep rising in the years to come.
AI detection tools can help spot deepfake videos, which will help people avoid falling for these scams. Businesses should use them if they find a video suspicious.
Reducing the Risks of Being Misled by Bogus Data
Source: news-medical.net
Many people have used generative AI tools to create their work reports and even complete spreadsheets. Unfortunately, this is creating a lot of problems, since these tools often make up studies and data. One of the biggest examples is with a lawyer who used one of these tools to create a legal brief, which falsified case precedents. The law firm ended up getting fined $5,000 for this mistake.
Companies that rely on data made with AI can make a lot of bad decisions. They should use AI detectors to look at reports to make sure that the data is not entirely made up with AI.
Preventing Employees from Falling for Bogus Experts
AI has made it a lot easier for unscrupulous people to misrepresent themselves as experts. They are able to use AI to misrepresent themselves as experts in fields they don’t have any qualifications in. This can be especially problematic if these people are trying to pass themselves off as coaches helping companies prepare for audits, companies charging an arm and a leg for professional assistance or people offering legal or medical advice to unwitting businesses.
AI detection technology can help companies weed out these bogus professionals. Companies should scan content from them to tell if it is primarily made by an AI, rather than written by a real expert.
Preventing Phishing Scams
Source: csoonline.com
Phishing scams are become a huge problem. Over 3 billion phishing emails are sent every day. Sadly, AI is making the issue worse.
Companies should consider scanning suspicious emails with AI detectors. This can help them identify emails that were made with AI to dupe people into downloading malware or divulging sensitive details to scammers.
Avoiding Falling for Fake Reviews
Savvy customers usually read reviews before purchasing a product or service. Unfortunately, AI has made online reviews less reliable. Some experts estimate that up to 14% of all reviews were made with AI. This number is going to keep rising as AI becomes more widely available.
AI detection software can help companies identify reviews made with generative AI. This will help them avoid falling for these scams.
How to Use AI Detection Technology to Optimize Business Decision-Making
Source: k12dive.com
Smart business owners are going to keep using AI detection technology to improve their business models. Here are some tips to make the most of it.
Test Different AI Detectors
There are a lot of AI detectors on the market. Unfortunately, some of them are not as good as others. There are not a ton of reviews about AI detectors, since they are still fairly new. This means that you may need to experiment with different ones to find those that work best.
The best way to test AI detectors is to test at least 30 articles that were written with AI and similar number that were written by people. You will be able to see which AI detectors have the highest rate of false positives and false negatives.
Know How to Read the Results
AI detectors work differently. Some will simply tell you if any content is generated with AI. However, the better ones will say which blocks of content are made with AI. It might make sense that some content is written with AI, especially if someone is sharing a quote from another source (which may have been written with AI). However, it should be a concern that an entire article or report is AI-generated.
Use Different AI Detectors for Written and Visual Content
Many people think about testing written content for AI. However, it is important to test images and videos for AI to spot deepfakes. You will want to look for AI detection tools that help with these as well.
