8 Secrets of Hiring the Right SEO Company
SEO is the backbone of all online endeavors. It plays an extremely important role in making an online business a huge success. But for those of you unaware, let us explain what SEO is.
SEO or Search Engine Optimization is a technique through which your website receives unpaid and organic traffic, which is the true mark of the business’s market standing. SEO is a technique used for attaining more visitors for your site, by optimizing the search engine results in such a way that your website’s name is shown on the top. As per statistics, 93% of online experiences begin with a search engine, like Google, Yahoo!, Bing, etc.
So, it is absolutely very important to make the best use of this technique to make your online business touch the towers of success. And for that, hiring the right and most earnest SEO firm is crucial. And how exactly can you do so? Let’s check it out:
1. Go for a company that makes genuine claims
It is true that SEO is important, but acing the game of SEO is not as easy as it sounds. It involves a lot of complex factors affecting its efficiency like keyword research, network building and content optimizing.
Many SEO firms will claim to fetch unrealistically high amounts of benefits for your site through SEO, but it is not true. SEO is all about understanding the changing algorithms of search engines and making the best use of it.
While many SEO firms will claim to have an insight of Google’s algorithms, the truth is – no one knows how it actually works. Therefore, choose a firm that understands how search engines work.
2. Look for reviews
Since we are the generation who has seen how things work virtually, we fathom the sheer importance of online reviews and so should you!
Before considering the SEO firm to be the best for you, make sure to scroll down the reviews and read them religiously. They do not just show how efficient the firm is, but also spills many secrets regarding its actual workings.
But a word of warning – stay away from negative, fake reviews and spend more time in contemplating the positive ones.
3. Get testimonies from past clients
Reviews and testimonies are important – whether you are hiring an employee or an SEO firm for your company. Ask the firm to present documents and testimonies supporting the online reviews given by its previous clients.
It will enable you to achieve a better understanding of how the firm actually works. You will find out if the SEO firm provides the kind of service that it claims to provide, in reality.
Make it a point to ask for their clientele and contact each previous client regarding the SEO firm. Verifying their claims is a must before finally hiring them for managing your website’s SEO.
4. Experience over establishment date
The thing about SEOs is that they are rising in significance with each passing day. With the rise in online engagements, every other day, you will find a new firm entering the SEO market, because SEO is a tool which happens to be in trend. But beware, do not fall in the trap of those firms who claim to have been in this market for long.
Remember to choose experience over establishment date. There may be a firm that has had its inception last year but is adept with professional employees. Choose firms that offer credibility instead of the ones that have been in the market for long yet are not as experienced.
5. Go for a firm that understands your goals
Goals behind employing an SEO firm can be subjective. Many companies hire an SEO firm to assess their GMB rankings, while others do so to improve their entire keyword research mechanism.
Whatever your reason is for hiring an SEO firm, make sure you choose a firm that understands it and works in making your company achieve those goals. StudioHawk is one of the few industry experts that not only invest time in understanding your goals but also devises your action plan depending on it.
6. Choose a firm that communicates with you
Communication is the key, no matter what the lock is! Yes, it is true that once you deploy a professional SEO firm to do the job for you, there is very little for you to take care of. But you must never become all ignorant post-hiring an SEO firm. More often than not, SEO firms share the KPIs with you. But then again, analyzing all that data is a tedious and time-consuming task.
So, it is essential that you employ an SEO firm that communicates with you on regular intervals regarding crucial topics.
7. Transparency is a must
In any sort of business, maintaining a certain degree of transparency is essential. So, before hiring an SEO firm, ensure if they are transparent regarding their services or not. Make sure they keep updating you with their tactics, analytics, progress, and other essential parameters.
A higher degree of transparency reduces the chance of miscommunication and confusion to a huge extent. And not to forget, it helps you achieve well-furnished results.
8. Go for a firm that prioritizes you
Priority is needed, even in the case of SEO firms. Like I said earlier, the SEO market is huge and almost every SEO firm has tonnes of clients on their list.
So, instead of going for a firm that has a lot of clients, choose the firm that puts your company and its goal in the top priority list. SEO is not an easy-peasy task, and if there is one thing you must not compromise with is being with a firm that does not make your goals its priority.
Over to you….
SEO is crucial for any online website to flourish. But, hiring an SEO company is not a child’s play and must be done with utmost care. Here, we spilled a few secrets regarding how to hire the right SEO company. Read this article, the next time you wish to hire an SEO firm for your website.