5 Benefits of Digital Signage in the Workplace – 2020 Guide

Every company is trying to improve the way the business is run and the owners want to introduce better systems, platforms, and better software that will benefit the workplace. Nowadays there are thousands of different types of software, but not every application you can find will get the job done.

Digital signage is a platform that shows content on one or more screens and it is centrally controlled. In other words, you can reach your team and your employees at the same time, without sending different emails or messages. In this article, we are going to give you more information about the benefits of this system and we will show you how the platform can improve your company and the workplace.

1. Improved communication

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When you are a part of a company, you want the communication with your coworkers and employees to be at the highest level possible. We all know that sometimes things can get lost, people can misunderstand tasks, and that could lead to missing the deadline, or even worse, losing the clients.

When you incorporate digital signage into your working process, you will get the benefit of an automated system. You can give tasks, follow up on projects, and even set reminders so that everyone is up to date with the thing they are working on.

You can even put anything you want on the displays and let your workers know when is the next meeting, where, and what will be the most important points to talk about. This way your employees will always be on time and they will come prepared. You can even connect the system with other applications and if needed, show different notifications to a separate group of people.

2. Group messages

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Most company owners are always looking for ways to improve the notification and messaging system. There are thousands of different programs that allow us to talk to our coworkers, but they are either missing too many features or they are too expensive to get. When it comes to bigger companies, the owners have to spend thousands of dollars every month just to have a good messaging system.

This is where digital signage comes into play. With this platform, you will be able to message your employees with ease, and things will not get lost into group chats. We all have busy schedules, and sometimes we miss important notifications just because there are too many messages. With the use of this system, you can mark the most important parts, and you can send urgent messages to people. You can reach any member of your team with ease, and you can communicate with them in real-time.

3. Flexible and Scalable

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Most of the systems on the market are not scalable or flexible. Once you purchase something, you are stuck with it and there is almost no way to improve it or to change it depending on the things you want and need.

When you add the features you need, you will be able to reach your team and improve productivity at the same time. According to indigoworkplace.com, when you incorporate digital signage in your workplace, you can improve the productivity for more than 20%, you will also lower the risk of injuries and you can increase the engagement of your employees.

This can only be done if you use the right platform and if you choose the most beneficial features. With this system, for example, you can choose how many displays you want to be in your company, and you can choose the best places for them. You should make sure you put them in the hot zones, where everyone will be able to see them. You can also choose things depending on your budget, and you can find the best solution for your business without spending a small fortune.

4. Accessible

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This software allows your team to get notifications and messages anywhere and anytime. You don’t need just one large display to be able to see the most important things and you can access it from your own personal device.

Some companies need their employees to be on the go at all times, and when we are confined to software that’s only available within the premises, that can be a huge disadvantage for the business.

No matter where your team is located, they will receive all the details and important messages in real-time, so they can finish the task, or respond with the needed data. This makes the workflow easier, better and every task will be completed on time.

5. Interactive

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One of the most interesting features of digital signage is that there are new updates all the time, and you can use that to improve the design and communication.

The studies have shown that when there are new things introduced into the software, employees are more likely to engage in conversations. For example, one of the best features of this platform is that a manager can highlight a task that an employee finished and they can use a sign to show that the worker has done an amazing job. Later on, other employees can chime in, congratulate the person who went one step further, and they can even talk with each other and exchange ideas on how the whole process can be improved or changed.

This promotes easier communication between the management team and the employees and it removes the stigma that bosses can only be contacted if there is an urgent situation.

Another interesting feature is that you will be able to connect the social media accounts of your business and even the staff with the system. Later on, employees can use different hashtags and get their posts featured on the company’s displays.

Other benefits of this system include:

Convenience

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  • Automated unified messages
  • Improved safety
  • Increased transparency

Introducing digital signage in your company will be beneficial for you, for the brand and for every person that works there. You will notice a difference in communication, productivity, and the overall working process. This platform makes will cut the time you spend on notifying all the employees about the same project, it will save you a lot of money, and it will introduce healthier relationships between teammates and management and the staff.

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