The expansion of online platforms in recent years is affecting the habits of people and the way how they are looking at available options. The competition is very high in many fields, and even the smallest detail can be the reason why some potential clients decided to skip your website.
While the visual content available on the pages can be important, most people will focus on the available text, and choosing the wrong style might affect some of them to become less interested.
The font can be a great way to make the test suitable to your brand.
The great thing is that there are numerous styles available today. If you are looking for some unique font, check out typetype.org. Moreover, we are going to introduce you to some of the main reasons why choosing the right font is so important in web design.
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Great Way To Attract Visitors
As we already mentioned, the competition and the number of websites and content today are enormous. Therefore, it can be challenging to keep people interested in your website. Mistakes like poor background, lack of transparency, and wrong size and style of fonts can result in a decrease of the visitors. It is crucial to focus on their experience when they are clicking on your site, and adding some highlights with the right font can be a great way to make them more interested.
It Represent a Model of Communication
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Depending on the niche, choosing the font can be a great way to make articles and various texts more suitable for the subject. For example, you can go with a basic font if you are offering some services like insurance, protection, and more. There is no need for additional animations in that case. On the other side, if you are working in the entertainment industry, adding some engaging fonts will make your pages even more interesting to readers.
It Follows The Voice and Mood
Like with the niche, and you can use certain fonts to highlight moods and feelings. For instance, you are selling toys for children, while the fonts and texts are quite boring on your website. Keep in mind that it might reject some people from considering buying anything on your online store. Kids are very active on the internet today, and they will find it even more important when you add a special style of fonts along with animations, interesting pictures, videos, and other content.
Right Font Might Make People More Interested
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Choosing the wrong size and style could make your content boring to read. Therefore, even if you are offering some excellent products or services, this mistake might make some people think that your business is not a great option. It is crucial to choose which part of the text to highlight, how to create paragraphs and insert the right font that will make them more suitable for the targeted group.
For example, if you are targeting older generations, it is a well-known fact that they are less experienced in using the internet, and they prefer simple websites with larger fonts. Therefore, you can create content with only around two sentences per paragraph, with a large and simple font that will be simple for them to read and find what they are looking for.
Great Way to Highlight Certain Things
The simple solution is to add different sizes of letters or make them bold or italic. However, the results can be even better if you play around with different styles. The most important thing is to remain consistent and to avoid too much contrast. You can promote some of your products in an article, and then choose a special outline of letters each time when you mention the product. That will affect people to become more interested.
Moreover, you can use different styles to organize the text and make it easier to read. For instance, one style and size for the headline, another one for the subtitles, and the third one for the text. Editing the text with additional models is a great way to help people find the right part of your article.
The Page Will Look Better
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Another reason to consider paying more attention to the selection of fonts is that it can be a sign of your effort. Design is very important and it is crucial to find a way to get the attention of visitors from the first moment when they click on your website. If they don’t like the style of texts, the chances are great that they will exit the page without even reading one line. It is necessary to choose a style that will be related to the content. There is plenty of space for mistakes in this part. You should choose an entertaining style only if you are promoting some part of that industry.
Brand Awareness
If you research some of the most popular brands today, like Amazon, Coca-Cola, Tesla, Apple, and more, you will notice that each one of these companies has the same style of letters on their websites, apps, and various products. The best example is Coca Cola, which is using the same outline for a long time, and the combination of red background and unique white letters made this company easily recognizable. You can always hire brand identity consultants to help you improve your branding.
Summary
As you can see, the right selection of styles can bring many benefits to your business, like improved branding strategy, reliability, transparency, attractiveness, and more. It is important to avoid some common mistakes, like experimenting too much with fonts that are too different or using the same one too often.
Focus on creating a balance where it will be easier to read the content with a certain choice and to make it visually attractive at first sight. The selection of available fonts today is amazing, but it can make the decision more challenging as well. The key is to never rush with your final decision. Experiment with different options, and make sure to look at your content from the view of a regular user.
