Recently, the gambling industry has grown massively, despite all the financial challenges the world’s economy has suffered. For instance, it is one of a handful of industries that have managed to grow despite the undesirable effects of the global pandemic of COVID-19.
There are many theories about why this happened, but a vast majority of people out there agree with the fact that online gambling has managed to help them with this challenge. Remember, all offline casinos were closed due to the restrictions caused by the pandemic. So, the online aspect was a driving force.
As you probably know, there are a plethora of sites you can visit. Naturally, we would advise you to always read more on this topic, until you find the one that suits your needs and preferences. Since this is a vast industry, categorizing it can help us have a clearer look. We can do it via geographical element.
That’s why we want to talk about the differences between European and American gambling industries.
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The clearest sign of an industry’s effectiveness is the revenue it accumulates every year. Therefore, we cannot think about a better way to start comparing these two industries than to look at this aspect. According to the latest figures, we can see that Europe has been somewhat more successful.
For instance, the European gambling industry, and when we say this, we mean European Union, has accumulated roughly $35 billion in 2023. The US gambling industry has managed to touch $33 billion. The reason for this difference can be found in legislation, which we will talk about earlier.
Another reason is a clear difference in money players in both of these were prepared to bet per year. On average, Americans are wagering around $50 per year. In Europe, that sum is significantly higher, $70. There are a lot of other reasons we can discuss, but we feel these two are more than enough.
Diverse Versions of Games
Players in both of these industries can take participate in different sorts of games. We all know that there are many games out there that have dissimilar variations. So, there’s absolutely no way you can think that learning one of them can make you a master of another one.
Besides that, some games are widespread in the US, but Europeans do not pay much attention to them. The perfect example is the game called craps. We’re talking about a difference that goes both for land-based and gambling sites. We would say that this is one of the clearest dissimilarities.
Another thing we want to point out is the variants of roulette. There are many deviations to choose from, but we believe these two are the most significant ones since these two are the most widespread. For instance, European ones have one green slot, while American has one.
When we’re talking about the most obvious difference, we would have to say that it can be found in legislation. You surely know that the legislation in the United States is somewhat limiting, especially when you compare it to the one on the old continent. Usually, legislation differs from country to country.
Still, we would like to remind you that the EU is a collective, and they have one legislation that answers in a lot of different aspects. Therefore, it is not surprising to see that the EU has more organized legislation than the United States. In the US, gambling is completely banned in some states.
Even with these restrictions, that industry has managed to achieve some exceptional levels when it comes to revenue. For that reason, many people are sure that this country has a significant potential that remains to be seen in the future. Still, we would say that legalization is unlikely in all of them.
Different Advertising Approaches
Next, you will see that the advertising approach is completely different in those two regions. For instance, when you watch, let’s say, English Premier League matches, you will see that gambling companies are advertised without any restrictions. The same can be said about practically any sport in the EU.
The competition between these companies tends to be quite fierce, and the actual advertising is pricy. On the other side, we can see that this isn’t the case in the US. Once again, this is a factor where legislation plays a key role, due to the activity not being on the federal level.
It can be said that this is a field that is completely legalized in both these places. Still, we want to point out that some voices say that further legalization should be conducted in all the states. We will just have to see whether this will happen in the future.
Last but not least, we would like to talk about a factor that directly impacts every player out there. We’re talking about the house edge. For those who do not know what this is, this is a percentage that the “house” will keep for itself. The remaining percentage is divided among the players.
American house edge tends to be significantly higher than in the EU. What needs to be said is that no matter what happens, the longer you play, the chances of winning will be significantly higher. Probably the best example we can provide you in this aspect is roulette.
In the EU, the house edge is somewhat lower since it has only one green field. Without this addition, the house edge would remain completely the same. Nevertheless, it defines the position we can see today, and we need to adjust our decision according to it.
The difference between these gambling industries is not too big at first sight. But, by taking a closer look, it becomes obvious that there are more than a few of them. In this article of ours, we’ve provided you with the most obvious one. Having this sort of insight can help you know how to act depending on the variant you’re about to face. That’s why it’s necessary to have this in mind.