AI Trends in 2024 ─ What’s Hot and What’s Not (Mostly Not)

Artificial Intelligence (AI) has seen rapid evolution, transforming various sectors and becoming a pivotal technology in 2024.

Sources like IBM, Campaign Canada, and Uvik emphasize the swift advancements and their implications.

But there are numerous trends to be on the lookout for.

Overview of Trends In 2024

In 2024, AI will continue to shape industries, driven by innovative trends and technological advancements.

Understanding these trends is crucial for businesses and individuals aiming to stay competitive and leverage AI’s full potential.

These trends underscore the importance of staying informed and adaptable in a rapidly evolving technological environment.

What’s Hot In for 2024

First, let us take a look at the hottest artificial intelligence trends this year.

Multimodal AI


Multimodal AI refers to systems capable of processing and integrating multiple types of data, such as text, images, and videos, to enhance decision-making and performance. Its significance lies in its ability to offer comprehensive insights and solutions across various industries.

The automotive industry benefits from multimodal AI through enhanced autonomous driving capabilities, where artificial intelligence processes visual, audio, and sensor data to ensure safer and more efficient navigation.

Growth projections for multimodal artificial intelligence is strong, with its potential impact spanning improved operational efficiency and innovation across sectors.

Agentic AI

Agentic AI refers to systems capable of autonomous decision-making, significantly impacting industries like autonomous vehicles, healthcare, and manufacturing.

These systems can analyze complex data sets, make informed decisions, and act independently, enhancing efficiency and reducing human error.

In autonomous vehicles, agentic enables real-time decision-making for navigation and safety. In healthcare, it can monitor patient conditions and suggest interventions without constant human oversight.

Manufacturing benefits from AI-driven automation in quality control and process optimization. The potential benefits for businesses and consumers include increased operational efficiency, cost savings, and improved service delivery, positioning agentic AI as a transformative force in 2024.

User responsibility and self-regulation are also vital in mitigating the risks associated with shadow AI. Tools like exemplify the importance of responsible use, as they highlight the need for awareness and control over applications within organizations. Fortunately, you can test undress now for free.

What’s Not so Hot for 2024

Now let us take a look at not-so-hot trends.

Overreliance on Large Language Models


While large language models have driven significant AI advancements, their drawbacks are becoming more apparent in 2024. These models demand high energy consumption, substantial costs, and extensive resources, making them less sustainable.

The industry is shifting towards smaller, more efficient models that offer comparable performance with reduced environmental and economic impact. For instance, Microsoft’s phi-1.5 model exemplifies this trend, providing a more resource-efficient alternative.

This shift is likely to influence the future of AI development, promoting sustainability and encouraging the creation of models that balance performance with practicality.

GPU Shortages and Cloud Costs

The AI industry faces challenges due to GPU shortages, impacting the training and deployment of AI models. These shortages hinder the ability to scale the solutions and meet growing demand.

Rising cloud infrastructure costs are straining budgets, particularly for smaller enterprises and startups.

Addressing these issues is crucial for sustaining growth and ensuring that technological advancements remain accessible and cost-effective.

Shadow and Security Concerns

Shadow AI refers to unauthorized AI systems operating within organizations, posing significant security risks. These unregulated systems can lead to data breaches, compliance issues, and ethical concerns.

Businesses must take measures to address and prevent shadow AI, such as implementing robust AI governance frameworks, conducting regular audits, and fostering a culture of transparency and responsibility.

Kantar Anita
Kantar Anita

I am Anita Kantar, a seasoned content editor at As the content editor, I ensure that each piece of content aligns seamlessly with the company's overarching goals. Outside of my dynamic role at work, I am finding joy and fulfillment in a variety of activities that enrich my life and broaden my horizons. I enjoy immersing myself in literature and spending quality time with my loved ones. Also, with a passion for lifestyle, travel, and culinary arts, I bring you a unique blend of creativity and expertise to my work.