hmm... you might have a winner with "save the poopies"
I agree! Especially since MEN GET BREAST CANCER TOO! Come on America, grow up!
"Save the poopshoot" doesn't have the same ring to it.
I don't know, I kind of like "save the poopshoot."
"If my poop turns that color green, I'm going to get screened."
Catchy works for short term
Because marketing is about what works, not what's tasteful. Honestly I would walk past that PSA without a glance.