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  Posted: Jun 4, 2012 2:35 PM FEED
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User Image johnvarvatossoho Posted: Mar 10, 2015 7:51 PM
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So with the weather getting warmer come check out our #windowdisplays and try on some new styles!
User Image johnvarvatossoho Posted: Mar 7, 2015 11:02 PM
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User Image johnvarvatossoho Posted: Mar 7, 2015 10:21 PM
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We went away for a little, but we're back baby! Regularly posting new arrivals and the latest styles in menswear.
User Image johnvarvatossoho Posted: Aug 13, 2013 3:49 PM
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Everyone's favorite tissue thin #silk and #cashmere blend pullovers are back in new colors for fall!! From left to right: forest green, officer blue, aubergine, kohl, and metal black. Which one is your favorite?
User Image johnvarvatossoho Posted: Aug 10, 2013 4:14 PM
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So much new fall product this week! We love these burnished velour wingtips in rich black and dark brown.
User Image johnvarvatossoho Posted: Aug 6, 2013 2:41 PM
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The perfect transitional piece! Resin coated linen zip up jacket with hidden hood in collar and flap pockets.
User Image johnvarvatossoho Posted: Jul 31, 2013 4:15 PM
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Another must have for fall! Our beautiful navy #corduroy #jacket with black #suede accents on the collar, sleeve, and slit pocket.
User Image johnvarvatossoho Posted: Jul 24, 2013 6:51 PM
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Update your basics with our beautiful new leather gym bags! Available in deep red, grey, and black pebble grain leather
Goodbye #JohnVarvatos from Miss Instagram @mcdancepants!!! You've all been amazing and fabulous!!!!!! I leave you all in the loving hands of miss @rubyromero ❤❤❤❤❤ Dont be strangers to #TeamSoho! 🎸🎸🎸
User Image johnvarvatossoho Posted: Jun 29, 2013 3:01 PM
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User Image johnvarvatossoho Posted: Jun 28, 2013 3:41 PM
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Short collar black textured cotton #jacket with leather placket and trim.
User Image johnvarvatossoho Posted: Jun 27, 2013 3:36 PM
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More colors arriving in our classic everyday italian chukka boot. Dress up your jeans or pair with #summer suiting. Every man should have at least one pair of this versatile staple.
User Image johnvarvatossoho Posted: Jun 27, 2013 3:32 PM
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So simple and sleek for #summer! Light taupe linen blend #jacket with asymmetric button and zip closure. Such a beautiful neutral color in a design with subtle edge.
User Image johnvarvatossoho Posted: Jun 26, 2013 2:36 PM
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Beautiful new wardrobe staple: a rich espresso waxed suede chukka.
User Image johnvarvatossoho Posted: Jun 26, 2013 2:32 PM
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This amazing limited edition piece has to be seen in person. Lightweight sheepskin leather printed with "herringbone" texture. Grey suede accents finish the multi button look that is truly a labor of love. A collector's piece both gentlemanly and #rockandroll.
User Image johnvarvatossoho Posted: Jun 25, 2013 3:38 PM
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Just two of our handsome boys... Client Relations @jschuck and Senior Soho Stylist Pascual
User Image johnvarvatossoho Posted: Jun 25, 2013 2:34 PM
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Cardigans aren't just for your dad anymore: Another beautiful modern piece in gradient grey blended silk. A dapper touch for every day or #summer nights where a blazer is just too much.
User Image johnvarvatossoho Posted: Jun 25, 2013 2:30 PM
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We love this beautiful lightweight asymmetric #black #suede jacket with hand cast metal buttons. A confident statement with gentlemanly peak lapels and a cut away front.
User Image johnvarvatossoho Posted: Jun 24, 2013 3:04 PM
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Another pair of our infamous killer #boots! New suede wingtip side zip boots are brushed and beaten for that perfect worn in look. Also available in dark caramel brown.
User Image johnvarvatossoho Posted: Jun 24, 2013 2:50 PM
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Another perfect everyday piece that's also great for #travel! Snap up this slinky soft cashmere and silk blend knit blazer in light grey. A super lightweight and comfortable addition to any wardrobe.