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bennygold 284w ago
Hand done displays for the #valenciacollection drop this Friday

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Join us this Friday, Oct 20th from 4-8pm. Our friend @kilroyvtg will set up with a ton of amazing vintage rings and other goodies for you to take a L👀K at.
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Come through and hang out! Benny Gold 968 Valencia Street.
Open from 11-7 today! Come on by! 968 Valencia street, San Francisco, CA 94110
Work’s for Jerks 🤖 Our Fall Collection is now available at select boutiques around the world! @helmst_ in Perth, Western Australia shared this lifestyle shot of of our Jerks tee. Thank you for the support down under!
I am honored when someone chooses to purchase some of the product we put out and wear it. I am even more blown away when someone gets a tattoo inspired by something that I worked on. @johnnypenrose shares his classic paper plane tattoo while wearing our work’s for jerks tee - too damn sick!
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#bennygoldtattoo #bennygold #worksforjerks
Stay warm this season with our anti-work wear beanie collection! Check out these beanies and the rest of our headwear offering in our sf store and online while supplies last!
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#bennygold #antiworkwear #staygold
What's in the box? Mystery Boxes available now for a limited time at bennygold.com! (Link in bio) #bgmystery
Reminder: Every Thursday I am personally holding office hours in the cafe where aspiring designers and brand owners can come bounce ideas off of me or at least share a cup of coffee or chai together. Everyone is welcome! 968 Valencia Street.
Our Mystery Boxes are coming to an end soon! Sizes are selling out
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Pick your box in our online shop by clicking the link in our bio. Let us know what size you wear and we will send you a mixture of tees, hats, button-up shirts and who knows what else. Post your goods with #bgmystery and we will choose a winner to receive an extra special Mystery Box of unreleased product! Good Luck!
Yesterday was World Mental Health Day, a day to promote mental health education and awareness globally. If you follow my Instagram Stories, you may have caught my morning ritual of ringing a bell along with a daily thought on being present and living in the moment. It’s part of a meditation I practice daily. I started this a few years ago because the stress of running a business, staying creative, and raising a family was starting to take it’s toll on me. I was feeling anxious and having a hard time letting go of stress. A friend suggested that I carve out some time to sit silently and let my thoughts just be. A few years into the practice and I feel more mentally sound than ever before. There will always be stress in life, but it’s the way we react to stress that will make or break you. Meditation allows me to be the gatekeeper to my own mental wellbeing.
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#mentalhealthawareness
Our Candlestick Parka Jacket has a DWR (durable water repellent) fabric finish that repels rain. Water beads on the surface of the fabric and rolls right off - it doesn’t get cooler then that!
What's in our mystery boxes? Well, it’s a surprise! What I can say is that every box is thoughtfully filled with hand selected products by our team, many containing unreleased sample items plus other fun surprises. There isn’t a dud in the mix so purchase a limited mystery box NOW - link in bio!

Remember to post your goods on Instagram @bennygold with #bgmystery. We will choose a winner to receive an extra special mystery box full of unseen samples from upcoming seasons.
A sample of what you can possibly get in our popular mystery boxes that are now available exclusively at bennygold.com (Link in bio) #bgmystery
Make a racket pocket tee available now in-store and online at bennygold.com. Can you spot the hidden paper plane in the graphic?
Mystery Boxes are back! We are offering them exclusively online for a limited time at bennygold.com! CLICK LINK IN BIO to snag one for yourself or a friend before they’re gone — you won’t be disappointed!
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You choose the size of your Mystery Box ranging from $50 - $500, let us know what size you wear and we will dispatch a variety of tees, hats, button-up shirts and who knows what else will climb onboard!
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Post your mystery box arrival to Instagram with #bgmystery and we will choose one lucky winner to receive an extra-special Mystery Box! Good luck!
For a limited time our popular Mystery Boxes are back! How does it work?
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1. You choose the size of your Mystery Box $50 - $500 (link in bio)
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2. Let us know what size you wear
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3. We will send you a mixture of tees, hats, button-up shirts and who knows what else.
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4. Post your goods with #bgmystery and we will choose a winner to receive an extra special Mystery Box! Good Luck!
Me in my first office above our first retail store in 2010. This photo by @mattsharkeyphoto reminded me of those first days of the brand, when I put it all on the line and rented a small space in the Mission — the neighborhood I continue to live, work and raise my children in to this day. I’m older and wiser, and my team has grown considerably, but I’ve never lost sight of why I started on this journey in the first place. It feels as though we’ve come full-circle with our new store — a fully realized brand, tested and proven. We live for today and look forward to tomorrow. #tbt
Flannel shirts are considered classic Americana and a must have for any wardrobe. Our Venture Flannel Collection has the softest brushed flannel fabric that you will ever feel - promise!
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Tap the link in our bio to shop our Fall shirt collection.
Save the date: 10/21/17 @effulgencesf pop-up in our Valencia St. Store
Our Fall Collection is now available at select boutiques around the world. Our friends in Milwaukee, Wisconsin @modathree shared this great lifestyle shot of of some of our favorite fall pieces. Thank you for the continued support!
Stay Gold Snap Back hats part of our Fall Clarion collection. Available now in our sf flagship location and online at bennygold.com while supplies last!
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#staygold #bennygold