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  Posted: Apr 24, 2012 9:54 PM FEED
6 Sutro
Glider Plane series preview by @gregmike - really excited or this!

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Posted: Oct 23, 2017 5:13 PM
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This season our premium tee’s are updates with a classic baseball inspired twist. Feating a 100% premium cotton body with contrast sleeve stripes and our iconic paper plane embroidery on the chest. Available in 2 colorways: heather grey and oatmeal. Link in bio!
I’m proud of you Stephen and excited to see whats next for you and the @effulgencesf brand! | 📷: @fongstarr
POP-UP SHOP ANNOUNCEMENT: Live in-store custom embroidery tonight 6pm-9pm celebrating the release of @effulgencesf fall collection.
Posted: Oct 21, 2017 6:10 PM
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I wanted the new space to be more than just a clothing store. The Benny Gold brand has such humble beginnings — it literally started with a sticker. Now, over a decade later, we are a celebrated lifestyle brand, releasing 4 to 5 seasonal collections a year, consisting of everything from hats and tees to cut & sew and accessories, skate decks, collaborations — you name it. I wanted the new space to tell that story, and also to give something back to this community that made it all possible. To foster a creative community around the shop. A place to stop, hang out and share ideas. I want to inspire people to chase their own dreams and to leave here with the sense that it’s totally doable. | Animation: @coffeecakescafe | #bgroast #staygold
Our intern Stephen is all grown up and so has his @effulgencesf brand! When Stephen was interning with us he would tell us about his dreams of growing his own personal brand. I would lovingly tease him about the brand name saying it sounds like the coffee brand Folgers. I would refer to it as Effolgers and ask him daily: “How’s Effolgers doing? What’s next for Effolgers?”. So when we talked about collab tee for his pop-up tomorrow and did some research to find out that Folgers is a SF founded company, it was a full circle moment to make the design based off the classic coffee company. We used the Folger’s tagline “The Best Part of Wakin Up..” as the theme of the shirt. Each tee comes with a custom coffee burlap sack to bring the coffee themed collab altogether. All proceeds of the shirt will be donated to our brands mascot Levi, who has been having some recent medical issues. Thanks Stephen for helping out with our brand and with Levi’s massive vet bills! Effulgence x Benny Gold will be available at the pop-up shop tomorrow 6-9pm. 968 Valencia Street! See you then!
My hands are my livelihood. A person’s hands can speak volumes about who they are. I like to wear chunky rings sometimes to offer a glimpse of my personality. They’re like little monuments of appreciation for my most invaluable tools of expression. Ever wonder where I get all the cool rings I wear? Find out tonight - we are hosting a vintage ring pop-up with our friend @kilroyvtg this evening 4-8pm.
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Come through and hang out! Benny Gold 968 Valencia Street.
Our former intern is back for his second pop-up this Saturday (10/21). If you’ve been keeping up with our brand for the past few years you may be familiar with @effulgencesf. He worked really hard for us I am pleased to be returning the favor this weekend by hosting a one day pop-up shop for his Fall collection release. Join us this Saturday at our SF flagship store to celebrate the opening of the Effulgence pop-up from 6 - 9. Our beloved intern is all grown up!
This past weekend we were proud to host the 18th annual @litquake event in our store. Thank you to everyone that came out and the authors that did a reading for a great night! | See you this Friday and Saturday for our next in-store events! | #litquake #bennygold
Posted: Oct 18, 2017 4:27 PM
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Stay Gold All Star tee available now in-store and online at
Just another day in the office | 📷: @dennis_koehn
Join us this Friday, Oct 20th from 4-8pm. Our friend @kilroyvtg will set up with a ton of amazing vintage rings and other goodies for you to take a L👀K at.
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Come through and hang out! Benny Gold 968 Valencia Street.
Open from 11-7 today! Come on by! 968 Valencia street, San Francisco, CA 94110
Work’s for Jerks 🤖 Our Fall Collection is now available at select boutiques around the world! @helmst_ in Perth, Western Australia shared this lifestyle shot of of our Jerks tee. Thank you for the support down under!
I am honored when someone chooses to purchase some of the product we put out and wear it. I am even more blown away when someone gets a tattoo inspired by something that I worked on. @johnnypenrose shares his classic paper plane tattoo while wearing our work’s for jerks tee - too damn sick!
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#bennygoldtattoo #bennygold #worksforjerks
Posted: Oct 13, 2017 6:49 PM
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Stay warm this season with our anti-work wear beanie collection! Check out these beanies and the rest of our headwear offering in our sf store and online while supplies last!
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#bennygold #antiworkwear #staygold
Posted: Oct 13, 2017 1:56 AM
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What's in the box? Mystery Boxes available now for a limited time at! (Link in bio) #bgmystery
Reminder: Every Thursday I am personally holding office hours in the cafe where aspiring designers and brand owners can come bounce ideas off of me or at least share a cup of coffee or chai together. Everyone is welcome! 968 Valencia Street.
Posted: Oct 12, 2017 1:39 AM
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Our Mystery Boxes are coming to an end soon! Sizes are selling out
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Pick your box in our online shop by clicking the link in our bio. Let us know what size you wear and we will send you a mixture of tees, hats, button-up shirts and who knows what else. Post your goods with #bgmystery and we will choose a winner to receive an extra special Mystery Box of unreleased product! Good Luck!
Posted: Oct 11, 2017 5:13 PM
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Yesterday was World Mental Health Day, a day to promote mental health education and awareness globally. If you follow my Instagram Stories, you may have caught my morning ritual of ringing a bell along with a daily thought on being present and living in the moment. It’s part of a meditation I practice daily. I started this a few years ago because the stress of running a business, staying creative, and raising a family was starting to take it’s toll on me. I was feeling anxious and having a hard time letting go of stress. A friend suggested that I carve out some time to sit silently and let my thoughts just be. A few years into the practice and I feel more mentally sound than ever before. There will always be stress in life, but it’s the way we react to stress that will make or break you. Meditation allows me to be the gatekeeper to my own mental wellbeing.
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