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One of The First Ads we ever ran! July 1988 @thrashermag I was over all the Contests and over all the titles and over all the Egos! Skateboarding is and Always will be just about Fun! We are not Champions or Athletes! Well at least we weren’t! @lucero_rip @dickemotion #tonychiala #skippronier #chrisoliveria At this point we didn’t have Anything out yet. Didn’t even have a Name for the Company. And we didn’t even care! 30 Years of Black Label Skates @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates #luceroltd

More posts from this user

User Image blacklabelskates Posted: Jan 14, 2018 4:40 AM (UTC)

blacklabelskates
aubysworld
920
2 Clarendon
Auby “Breakout” Notch Nose! 9.5” X 31.5” with Double Drilled wheelbase. Jeff Phillips tribute graphics! This board kills all terrain🔥 @aubysworld @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates 🔥click the link in bio for more Label Action!
User Image blacklabelskates Posted: Jan 9, 2018 11:03 PM (UTC)

martyjimenez
blacklabelskates
dickemotion
1,571
20 Normal
Support! Nothing Exists without it! Riky Barnes @dickemotion was the First Team Rider since Day One 1988, and still Rides the Label to this day! This is a Lucero Ltd Ad from @transworldskate 1989. Curbs and Coping for 30 Years! @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates 📸 @martyjimenez Man Child🔥
User Image blacklabelskates Posted: Jan 9, 2018 5:55 AM (UTC)

kidadams
blacklabelskates
1,682
16 Normal
The New Jason Adams “King Kid” Slappy Sled and The Original Art by @kidadams Slappy Birthday Elvis! This one is for You! @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates
User Image blacklabelskates Posted: Jan 9, 2018 12:35 AM (UTC)

kidadams
blacklabelskates
1,505
11 Normal
Jason Adams at The Burger Banks! Classic Action right there! One of the tightest and toughest spots in Orange County, @kidadams makes this Stale Fish look Easy! 📸 @humphriesphoto 2002🔥 @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates
User Image blacklabelskates Posted: Jan 7, 2018 7:11 PM (UTC)

lucero_rip
blacklabelskates
1,365
15 Mayfair
User Image blacklabelskates Posted: Jan 6, 2018 11:27 PM (UTC)

1,377
16 Normal
Hard as Nails! @omarhassan Stalls Out a Tuck Knee Invert Way Down in Guadalajara Mexico. Omar joined up with Label in 1998! That’s 20 Years Deep! Killing it Since Day One! @blacklabelskates @independenttrucks @ojwheels @vansskate #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates Sequence 📸 @renolfoto
User Image blacklabelskates Posted: Jan 6, 2018 7:18 PM (UTC)

blacklabelskates
3,173
52 Normal
CURBGENDA is Over! But you can always find Us in the Parking Lot!Thanx to all the Rad Skateshops, Distributors and Skaters for all your Continued Love and Support🔥 @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates #curbgenda 📸 @lucklucero @nodicebrand
One of The First Ads we ever ran! July 1988 @thrashermag I was over all the Contests and over all the titles and over all the Egos! Skateboarding is and Always will be just about Fun! We are not Champions or Athletes! Well at least we weren’t! @lucero_rip @dickemotion #tonychiala #skippronier #chrisoliveria At this point we didn’t have Anything out yet. Didn’t even have a Name for the Company. And we didn’t even care! 30 Years of Black Label Skates @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates #luceroltd
User Image blacklabelskates Posted: Jan 6, 2018 3:04 AM (UTC)

blacklabelskates
1,637
29 Normal
I started up Lucero Ltd in 1988. The Team was Me, Riky Barnes and Tony Chiala. We needed a young Ripper, and we didn’t have to look too far. Skippy Pronier! We called him Ollie-Flip Skip because he could do Kick Flips (Originally called Ollie Flips) and he was way better than us! Skip is a Big part of our Tiny Company. Down since Day One, Skip still rips today🔥 Curbs and Coping Since 1988. 30 Years of Black Label Skates! @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates 📸 @sulliphotoz #skippronier #luceroltd Skippy, Lipslide in a tight pocket, HB. 1989
User Image blacklabelskates Posted: Jan 5, 2018 8:03 PM (UTC)

blacklabelskates
2,643
86 Normal
Time Flies when your having Fun! It all started with a few Friends and No Plan what so Ever! Curbs and Coping Since 1988! We will be Celebrating our Past, Present and Future all Year! Thank You for all the Love Through all the Years! @blacklabelskates #blacklabelskateboards #curbsandcoping #luceroltd #luceroart
User Image blacklabelskates Posted: Jan 4, 2018 11:46 PM (UTC)

2,758
129 Skyline
User Image blacklabelskates Posted: Jan 3, 2018 12:09 AM (UTC)

blacklabelskates
jakereuter
2,783
94 Valencia
Skateboarding is Not a Trend or a Sport. It’s a Way of Life! Thirty Years of Black Label Skates! @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofblacklabelskates Jake Knows! @jakereuter
User Image blacklabelskates Posted: Jan 2, 2018 5:41 AM (UTC)

1,582
11 Normal
User Image blacklabelskates Posted: Dec 31, 2017 8:25 PM (UTC)

blacklabelskates
2,055
24 X-Pro II
Slappy New Year and Welcome To Curb City! No Parking at Anytime! Black Label Skates Since 1988. 30 Years of The Label starts Now🔥 @blacklabelskates #blacklabelskateboards #curbsandcoping #30yearsofBlackLabelSkates