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User Image instagram Posted: Dec 6, 2017 2:23 AM (UTC)
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Photo illustration by @leighyogipilot
Every week, helicopter pilot and yogi Leigh Emily (@leighyogipilot) takes a mid-air photo of herself in a favorite yoga pose. “I’ve never considered myself an artist, but since I joined Instagram, I am constantly dreaming up fun visual stories to share,” says Leigh. “It’s the highlight of my week to see people having so much fun creating amazing things — simply for the sake of sharing love, cleverness and smiles.” #WHPinspired

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User Image instagram Posted: Dec 13, 2017 7:21 PM (UTC)
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Photo by @makeupisart_x
While Ellie Costello (@makeupisart_x) paints magical scenes on her eyelids, it feels like she plants them. “I never ever plan a look and then go and get the flowers,” explains 20-year-old Ellie, who lives in London. “I always get some flowers first, then envision the look around the flowers. I find that creating as you go along always allows your creativity and imagination to run a lot more freely — I like just letting the magic happen.” Ellie is part of the beauty community on Instagram who made the eyelid their canvas of choice in 2017. “It is great when you can collaborate with other artists and discover new amazing talent to follow. There is always so much creativity on Instagram, it is very inspiring.”
Watch our story to see more from Ellie, and follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.
Stay connected to Ellie’s community by following #undiscoveredmuas on Instagram.
User Image instagram Posted: Dec 12, 2017 7:08 PM (UTC)

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Photo by @nornea
Starting today, we’re introducing new ways for you to stay connected to your interests on Instagram, with the ability to follow hashtags like #equestrian.
For 19-year-old Menea Johansson Djärv (@nornea), dressing up means felt hats, capes and a unicorn horn for her beloved pony Norina 🦄. As a child growing up in Sweden, she was inspired by vivid fairy tales and medieval markets. “It was beyond exciting to see adults dress up and pretend they lived in a different time,” she says. Now, cloaked in nature, Menea creates her own #equestrian daydreams that reflect a real-life kinship with her creatures. “I want [my horses] to see me as a best friend they can trust and respect, just like I do with them. Most photo shoots are spontaneous. The most challenging part is to focus on the horses and the camera at the same time. The most fun part is to feel adventurous and invincible.”
User Image instagram Posted: Dec 12, 2017 6:04 PM (UTC)
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Video by @annettelabedzki
Starting today, we’re introducing new ways for you to stay connected to your interests on Instagram, with the ability to follow hashtags like #asmr.
Once Canadian artist Annette Labedzki (@annettelabedzki) learned there was a community of people mixing paint for sensory effects, she wasted no time. “My first video was late at night, I used wax paper, I had my pajamas on,” she says. Through #asmr (autonomous sensory meridian response), Annette, who has painted full time for 30 years, found new ways to be inspired by the materials she’s always worked with.
“There was a point where I had mixed every color combo that I could possibly think of. And one night I thought, ‘I wonder what would happen if I poured paint into one of those molds and froze it?’ I’ve never had so much fun in my life!” Whether she’s crushing frozen paint, adding glitter to a mix or creating on a miniature canvas, Annette loves how sharing her videos opens up a dialogue with others. “I listen to what they write, and then I go from there.”
User Image instagram Posted: Dec 12, 2017 4:43 PM (UTC)

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Photo by @impact.brothers
Starting today, we’re introducing new ways for you to stay connected to your interests on Instagram, with the ability to follow hashtags like #gymnastics.
Some twins finish each other’s sentences, Marcos and Alejandro Ponce López (@impact.brothers) finish each other’s flips. After seeing break dancers perform in their hometown 14 years ago, the duo from Torre del Mar, Spain, dedicated their lives to becoming professional acrobats.
What’s been their biggest #gymnastics accomplishment to date? “Everything we have learned has been self-taught. Hand to hand [where one performer, balancing on the hands of the other performer, does a handstand], was very complicated for us, since it is a very complex discipline. We have some friends who know this discipline. One day we were lucky to meet with them, and in a few hours they explained several tricks. After that, we practiced each day to achieve that movement.”
User Image instagram Posted: Dec 12, 2017 2:46 AM (UTC)
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Photo by @davidcrunelle
An eye-catching play of patterns, spotted in a Kyoto train station #WHPclassic
User Image instagram Posted: Dec 12, 2017 2:01 AM (UTC)
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Photo by @malarcos
Mar Alarcos (@malarcos) plays up the historic architecture and design inside a Munich theater for this #WHPclassic submission.
User Image instagram Posted: Dec 12, 2017 1:00 AM (UTC)
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Photo by @dreamingofmidsummer
“As a firm believer in snail mail, I loved to have pen pals as a child,” writes Nina (@dreamingofmidsummer) in the caption to her #WHPclassic submission. “Maybe we should write letters to friends and loved ones more often and make them feel special!”
Follow along to see more of our favorites from this weekend’s hashtag project.
User Image instagram Posted: Dec 11, 2017 7:46 PM (UTC)
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Photo of @flourshop by @elizabethrenstrom “People eat with their eyes, so who wouldn’t want to eat a rainbow? Or a unicorn?” asks Amirah Kassem, the baker and founder of Flour Shop (@flourshop). 🌈🦄 Five years ago, Amirah couldn’t afford a website and started her business on Instagram. “For many years that was the only way to place an order,” explains Amirah. Last month, she opened her very own brick-and-mortar shop in the SoHo neighborhood of New York City.
Her number one inspiration when dreaming up her bright and playful treats? “My childhood! There are so many things we tend to forget as adults — like how fun imagination and blowing bubbles can be — so I try to hold on to that eating-ice-cream-for-breakfast mentality.”
Watch our story to learn about Amirah’s affinity for all things rainbow and unicorn, and follow along on #IGYearInReview as we reflect on the most memorable Instagram trends of 2017.
User Image instagram Posted: Dec 10, 2017 6:14 PM (UTC)
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Photo by @karen_claudia_
A swan passing through interrupts the symmetry of a tranquil lake view. #TheWeekOnInstagram
User Image instagram Posted: Dec 9, 2017 7:20 PM (UTC)
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Photo by @cherylraissa
“Your skin is a canvas and treating it well will get you the best results,” says beauty content creator Cheryl Raissa (@cherylraissa). The 24-year-old from Jakarta, Indonesia, started working as a beauty content creator in 2010. “It’s been a long time, but I’m still learning, too,” she says. “My work opened up an unexpected path for me. I have traveled to various places and venues as a speaker about entrepreneurship in the digital age.”
Check out our story to learn more about Cheryl and her makeup routine.
User Image instagram Posted: Dec 9, 2017 5:55 PM (UTC)
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Photo by @gcplyon
“I like to immortalize moments of simple happiness,” says photographer Gaétan Clement (@gcplyon), who did just that in this scene from a French roller disco. #TheWeekOnInstagram
User Image instagram Posted: Dec 9, 2017 5:16 PM (UTC)
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Photo by @borsch
With the help of a friend and some flashlights, Yura (@borsch) brought an inky night to light at Nikola-Lenivets Art Park. “It was so dark there that we could barely see the grass under our feet,” he says.
#TheWeekOnInstagram
User Image instagram Posted: Dec 8, 2017 10:12 PM (UTC)

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Featured photo by @salvarezphoto
Weekend Hashtag Project: #WHPclassic
The goal this weekend is to create photos and videos that display a timeless quality. Whether you’re nostalgic for a past era or inspired by traditions that stand the test of time, share what classic means to you:
Look for local scenes that conjure up familiar feelings — like a family picnic, a cozy coffee shop or a commuter dashing through the city.
To make details ageless, be deliberate about what you do (and don’t) show.
Don’t take any gesture or expression for granted. Instead, pull out the patterns in how people and animals interact.
PROJECT RULES: Please add the #WHPclassic hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.
User Image instagram Posted: Dec 8, 2017 7:20 PM (UTC)
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Video by @made_by_helga
Visual artist Helga Stentzel (@made_by_helga) believes in the beauty of imperfections. “All these ‘alleged’ defects give subjects their uniqueness and, often, transform them into objects of art,” says Helga, who lives in London. Since childhood, she’s been a creative thinker and an artist, and her account reflects her out-of-the-box ideas. She names simplicity as her top inspiration and calls herself a minimalist. “With the help of just a few lines, I manage to turn an ordinary object into something unexpected. In my work, there are no complex textures or shapes; I consciously try to avoid them, so as not to distract the viewer’s attention from the beauty of ordinary things.” Watch today’s story to see more of Helga’s creations.
User Image instagram Posted: Dec 7, 2017 10:12 PM (UTC)
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Photo by @arnoldstaffzenegger
Hello, world! It’s time to meet our #WeeklyFluff: the cleverly named Arnold Staffzenegger (@arnoldstaffzenegger), a Staffordshire bull terrier hailing from snowy Oslo, Norway. Though he’s only 1 ½ years old, Arnold is not only strong like his namesake, but incredibly patient, posing for his family in all manner of outfits. Follow @arnoldstaffzenegger to keep up with this pup’s evolving style.
User Image instagram Posted: Dec 7, 2017 7:06 PM (UTC)
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Video by @cacalazzari
“I think I’ve been chosen by music,” says Cacá Lazzari (@cacalazzari), who lives in Rio de Janeiro. “Music is my life, my religion, my everything.” Cacá started drumming when he was just 3 years old, and now the 29-year-old musician plays five hours every day. “Drums are the instrument I’ve always loved, and the instrument I think I can express myself better than any other,” he says.
Watch our story to head into the studio with Cacá.
User Image instagram Posted: Dec 6, 2017 9:13 PM (UTC)
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Photo by @zooeyinthecity
Meet Zooey Miyoshi (@zooeyinthecity): a kindergarten student and 5-year-old fashion influencer. On her third birthday, her mom, Mai, started an account all about Zooey. Fast-forward two year and Zooey and her family — originally from Tokyo — live in Los Angeles where they adventure, play and take tons of photos, highlighting Zooey’s sweet and edgy styles, often accompanied by her staple expression of hiding behind a pair of sunnies. “Zooey has always had this no-emotion face,” says Mai of Zooey’s signature look. “Sunglasses also help when taking photos. Most of the time, she is not looking directly at me, which sunnies help hide. #momtip.” As for the future, Zooey has big plans.
Zooey: “I want to be a designer.”
Mom: “REALLY? When did you decide that?”
Zooey: “At school. I’m creative, so I think I can be a designer.”
Mom: “😱” Watch our story to learn more about Zooey’s world.
User Image instagram Posted: Dec 6, 2017 2:23 AM (UTC)
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Photo illustration by @leighyogipilot
Every week, helicopter pilot and yogi Leigh Emily (@leighyogipilot) takes a mid-air photo of herself in a favorite yoga pose. “I’ve never considered myself an artist, but since I joined Instagram, I am constantly dreaming up fun visual stories to share,” says Leigh. “It’s the highlight of my week to see people having so much fun creating amazing things — simply for the sake of sharing love, cleverness and smiles.” #WHPinspired
User Image instagram Posted: Dec 6, 2017 1:35 AM (UTC)
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Photo by @susanblanda
“In this quiet moment, you can really feel the connection between the surfers,” says Susan Blanda (@susanblanda), who took this photo in between sets of waves. “They share a deep love of the ocean that can’t be expressed in words. This spiritual connection is what I connect to. It’s what drives me to hang out at the beach and immerse myself in the surf culture.” #WHPinspired
User Image instagram Posted: Dec 6, 2017 12:47 AM (UTC)
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Photo by @ensi_gh
In northern Iran, the background of an abandoned factory inspired architect Ensi Qadimi (@ensi_gh) to see something more. “The rusty metal plates resembled a jigsaw puzzle to me,” she says. “I felt like the girl could be part of completing the puzzle.”
Follow along to see more of our favorites from last weekend’s hashtag project, #WHPinspired.