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Here we go! Who's hiking down today or tomorrow? Good luck to all the surfers out there🏄🏾‍♀️🏄🏽🌊🌬💥 #peahichallenge2017 #bigwavetour2017 #bigwavesurfing #surfsup #jaws #maui #hawaii #surf #surfing #wsl #simmerhawaii #simmerstyle @wsl @surfline

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User Image simmerhawaii Posted: Nov 17, 2017 8:08 PM (UTC)
simmerstyle
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Our Annual Fall Sale is tomorrow, 10am-8pm!! Visit us at our new location (99 Hana Hwy.) in Historic Paia Town for lots of aloha and great deals on all the brands you love!
Find items from #Olukai #Reef #Dakine #Quiksilver #Ripcurl #LairdApparel #Patagonia #ToriRichard #ReynSpooner #Driftwood #RVCA #Prana #MauiJim #LilyLotus #FreshLaundry and more!! The whole store will be 25% off plus 50% off select items. Time to get a head start on holiday shopping 😎 Happy Aloha Friday!

#simmerhawaii #simmerstyle #PaiaMaui #Maui #RoadtoHana #Hookipa #Mauisightseeing #NorthShoreMaui #MauiShopping #MauiSouvenirs
Annual Fall Sale!!! 25% off our entire store plus 50% off select merchandise. Visit us at our brand new Paia store this Saturday November 18th, 10am-8pm❤️ all the brands you love like...#olukai #dakine #reef #quiksilver #ripcurl #toririchard #reynspooner #patagonia #prana #lairdapparel #simmerhawaii #simmerstyle #paia #paiamaui #roadtohana #maui #hawaii #visitmaui #hookipabeach #hookipa #bigwaves #mauibeach #mauishopping #northshoremaui 🤙🏽🤙🏽🤙🏽 Feel free to share and repost @paiatownassociation 🌺
User Image simmerhawaii Posted: Nov 13, 2017 7:48 PM (UTC)
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Here’s a handsome #alohashirt 🤙🏽 #reynspooner ‘Hoku’ (stars) is in store now in smoke. This is a great gift idea for yourself or for a loved one during the holidays! #simmerhawaii #simmerstyle #hawaiianshirts #reynspooner #madeinhawaii #localstyle #paiamaui #roadtohana #mauisights #sightseeing #hawaiibeach #northshoremaui #mauishopping #mamasfishhouse
User Image simmerhawaii Posted: Nov 10, 2017 7:55 PM (UTC)
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#gnarly #surf on #northshore of #maui this am. Managed to get couple good ones. But plenty on the head too. #aloha #beach #ocean #paia #surfcheck #surfing #luckywelivemaui #bigwaves
User Image simmerhawaii Posted: Nov 9, 2017 7:42 AM (UTC)
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Whether you live on Maui, or are just visiting- there are always moments that will take your breath away! Here’s a simple view that will surely be appreciated for times to come. When traveling the #roadtohana visit us in Paia Town❤️ #simmerstyle #simmerhawaii #maui #hawaii #camping #sevensacredpools #haleakalanationalpark #oheogulch #camping #mauicamping #hana #eastmaui #kipahulu #explore #jungle #life #paiamaui #mauisightseeing #visitmaui
Try on the #quiksilverwaterman ‘Fish Hero’ men’s T-shirt, or just pick one up for your favorite man at our store in Paia Town. Just arrived! The design is ideal for the #waterman or #fisherman in your life. Front and back graphic print, crew neck and soft cotton. We love this classic style! #simmerhawaii #simmerstyle #quiksilverpro #mahimahi #dolphinfish #sportfishing #fishing #biggame #fishinglife #surfing #watersports #man #sports #oceansports #jakt #country #fishing #hawaiifishing
User Image simmerhawaii Posted: Nov 3, 2017 11:11 PM (UTC)
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New Fall & Winter collections are arriving everyday! Next time you’re in Paia Town, stop by our store and take a look at our amazing women’s denim lines. Pictured here are hand embroidered @driftwood_jeans ❤️ they fit like a glove, are super flattering, stylish and feminine. Perfect for a trip Upcountry and dinner out with friends. #womensfashion #womensdenim #driftwoodjeans #denim #denimfashion #paiamaui #maui #northshoremaui #roadtohana #mauisightseeing #mauiboutique #mauisurfboutique #simmerhawaii #simmerstyle #mauishopping #embroidery #embroideredjeans ❤️HAPPY ALOHA FRIDAY❤️
It’s that time of the year again! Who’s coming to Maui this winter? Windsurfers, surfers, kite, SUP... what are you going to do? This beautiful island has so much to offer!! Make sure to visit us in Paia Town when you’re here... we want to meet you! ALOHA 🤙🏽 #simmerhawaii #simmerstyle #paiamaui #maui #surfing #windsurfing #kitesurfing #standuppaddle #paddling #beachlife #winterinhawaii #visitmaui #extremesports #watersports #athletes #hawaiilife #mauinokaoi #luckywelivehawaii #mauishopping #hawaii
User Image simmerhawaii Posted: Oct 30, 2017 7:45 PM (UTC)
dakine
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Just arrived! The men’s #dakine ‘Vagabond’ tee in brick heather. With a super cool back graphic, the design celebrates the American landscape and the traveling life of a lone drifter! #surfers #surfing #bigwavesurfing #paia #maui #americanlandscape #lonedrifter #dakine #simmerhawaii #simmerstyle #wsl #peahichallenge2017 #roadtohana #mauisights
User Image simmerhawaii Posted: Oct 27, 2017 9:27 PM (UTC)
wsl
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Here we go! Who's hiking down today or tomorrow? Good luck to all the surfers out there🏄🏾‍♀️🏄🏽🌊🌬💥 #peahichallenge2017 #bigwavetour2017 #bigwavesurfing #surfsup #jaws #maui #hawaii #surf #surfing #wsl #simmerhawaii #simmerstyle @wsl @surfline
Did you know that our 'Aloha Sweater' is custom made just for us? That means that you can only get it at our Paia store...helloooo? Super cool. We have hoodies and a crew neck sweater version- both super soft, hand embroidered and perfect for everyday; from the beach home, to yoga class, out to dinner with friends, when headed Upcountry or as a gift for a friend or family member.
The holidays are coming up! Time to get those gift ideas sorted, and here's a GREAT one... Have a great week! Love, The Simmer Ohana

#simmerhawaii #simmerstyle #aloha #hawaiifashion #mauisurf #mauigirls #mauisurfboutique #mauishopping #mauiyoga #mauinokaoi #roadtohana #luckywelivehawaii #mauinokaoi #love #hawaii #paiatown #northshoremaui
User Image simmerhawaii Posted: Oct 20, 2017 9:57 PM (UTC)
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More Patagonia fleece goodness! This time for Women. #swipeleft and #swiperight to check out the Haywood and the Fjord flannels. Both are made from a super soft #organiccotton 💋#happyalohafriday 🤙🏽 #simmerhawaii #simmerstyle #paia #maui #mauinorthshore #mauishopping #roadtohana #patagonia #patagucci
User Image simmerhawaii Posted: Oct 19, 2017 4:33 AM (UTC)
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The weather has definitely cooled down over the weekend! Fall on Maui is here. Waves are up, and evenings are a little bit brisk. Perfect time to pick up some Patagonia swagger from our Paia store. Just arrived, try on the 'Fjord' flannel in buckstop plaid. As you'd expect from the Patagonia brand, this men's plaid is super soft and made from 100% organic cotton. Happy Monday! 👌🏽 #simmerhawaii #simmerstyle #patagonia #paiamaui #paiatown #maui #roadtohana #sunriseathaleakala #organiccotton #swagger #mauisurf
User Image simmerhawaii Posted: Oct 14, 2017 4:31 AM (UTC)
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Here's a cool women's fashion piece! Not too warm, and not too light- perfect for Maui winters and cruising Upcountry🌋 Ripcurl's 'Janis' jacket is your answer to surfy neo-hipster vibes. The fit is super cute- we love this jacket! It's pretty much a timeless classic. #swipeleft then #swiperight to check it out. #simmerhawaii #simmerstyle #ripcurl #denim #womensdenim #sunriseathaleakala #roadtohana #paiamaui #maui #janisjoplin #mysocalledlife #jordancatellano #style #grunge but #supercute #surffashion
User Image simmerhawaii Posted: Oct 9, 2017 8:32 PM (UTC)
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Here's another beautiful men's button down from #toririchard ☀️the 'Casablanca' is relaxed fit and made from their signature #cottonlawn fabric which is perfect for high temps and the humid climate here on Maui✨the #paisley print is a cool twist and something new to add to your #alohashirt collection. More features include #motherofpearl buttons and that it's crease resistant and machine washable. #madeinhawaii #hawaiianshirt 🌊 #simmerhawaii #simmerstyle #paia #maui #roadtohana #mamasfishhouse #kuau #paiamaui #mauisurf #mauisurfboutique #mauishopping
User Image simmerhawaii Posted: Oct 6, 2017 7:37 PM (UTC)
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We have an amazing new shipment of Prana swim in store! We can't get enough of the 'dragonfly' print. We love it so much that we ordered a one piece and a halter bikini set ( also sold separately). Head to Paia Town this weekend, and stop by our shop to try on some new Fall/Winter swim wear designs. Happy #alohafriday 🌸👙🌸👙🌸 #simmerhawaii #simmerstyle #prana #pranaswim #dragonfly #mauiyoga #mauiswimwear #paiamaui #mauisurf #maui #roadtohana #paiatown #aloha #womensswimwear