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  Posted: Oct 5, 2017 8:41 PM FEED
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“Beyond the fact that the Chicago Marathon is in my backyard and its flat profile makes it an ideal race to PR, the crowd support in Chicago is bar none. No one feels great at mile 22, but having a course lined with screaming fans makes it provide that surge of adrenaline necessary to make it to the finish.” - HOKA Field Rep and Chicago Marathoner @swelch141 #timetofly (📸 @ryanmillier)

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User Image hokaoneone Posted: Nov 24, 2017 4:01 PM (UTC)
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"Long days of hiking leave our bodies totally worked. Our legs feel like mashed potatoes and we can't differentiate between what happened an hour ago and what happened yesterday. We simultaneously feel dead and more alive than ever." - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 24, 2017 3:31 AM (UTC)
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"By the time the sun rises every morning, we are already on the move. Sunrises never disappoint up here and an early start means we never miss one." - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 22, 2017 5:24 PM (UTC)
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“The day of The North Face Endurance Challenge was my friend Victor’s 32nd birthday. We ran the 50K, so we joked that morning that we’re just running his age in miles. Having his company and support, spoken or unspoken, helped ease some of the pain when things got tough. Just knowing your friend is in the same place and feels about the same makes racing easier. Victor is an incredibly positive person in general and that definitely carried through on the race course. He’s not a bad person to spend five-ish hours and 31-plus miles with. The presence of the HOKA team and HOKA shoes at TNF was loud, proud and cushioned.” - Jared Smith from the HOKA Product Team who was one of the 11 HOKA employees who raced at The North Face Endurance Challenge in the Marin Headlands in California.
User Image hokaoneone Posted: Nov 20, 2017 8:06 PM (UTC)
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"I pushed through some serious pain and a deep dark place at The North Face 50 so I could have a moment like this. I love my son and hope to be the best example I can to him. This is what life is all about." - HOKA Athlete @hawks_hayden11 who finished 3rd at The North Face 50 Mile in the Marin Headlands in California.
User Image hokaoneone Posted: Nov 19, 2017 4:13 PM (UTC)
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"I live for the days when everything clicks and I’m able to dig deeper than I thought possible. Yesterday was one of those days." - HOKA Athlete @frerikstim who just won The North Face 50 Mile in the Marin Headlands in California.
User Image hokaoneone Posted: Nov 16, 2017 9:02 PM (UTC)
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“A good team and reliable gear are everything in the alpine. They are what get you up to the summit, but most importantly, they are what get you back down to safety. Every ounce is accounted for and ‘light and fast’ is the name of the game.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 15, 2017 7:21 PM (UTC)
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“As we neared the base of our day’s objective, we found a spot on the glacier to cache our gear that we didn’t need before we set off into the vertical. A beautiful morning quickly turned to a lightning storm with 60 mph winds. We were exposed on the granite ridges but were able to safely take cover and wait out the storm. Shortly after the storm, a rockfall came tumbling down from high above. A microwave-size block was coming right for us, but luckily it struck an overhang six feet above and exploded. With the biggest chunks of rock deflected away, we were peppered with golf-ball-sized shrapnel. Everyone was a little bit shaken up, but safe. We kept moving to find a safe place to regroup." - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 14, 2017 7:02 PM (UTC)
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“The setting of the Bugaboos is a mountain lover's dream. Climbers and trekkers make the pilgrimage here every year to enjoy the scenery and explore the mountains. Steep, pointy mountains dominate the landscape with glaciers and deep blue lakes spotting the endless rocky fields.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 14, 2017 1:45 AM (UTC)
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“One thing that makes the Bugaboos such a perfect place to hike is the varying terrain you encounter along the way. The hikes quickly turned from forest to rocks then to fresh snow and glaciers.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 13, 2017 1:03 AM (UTC)
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“Over the river and through the woods … then another river, a mountain pass and a glacier. The Challenger ATR 4 was our choice for the long steep approach. They're light, dry extremely quickly and always seemed to have grip no matter how steep or loose the terrain was.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 12, 2017 5:35 PM (UTC)
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“The night before we headed into the mountains, we discussed an ‘alpine start’ over a leftover burrito and a shared beer — our last meal for a week that doesn’t require rehydration. Stoke levels were high and everyone was too excited to sleep. Starting before sunrise, we got our team up to Applebee Camp early enough to rest our legs before we dashed to the summit of dreamy granite spires. We decide to take one final look at the map and realized that we left the correct map back in California — a map of Yosemite will do us no good here. With full stomachs and fresh muscles, we all saw the humor in this and shrugged it off as part of the adventure.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly
User Image hokaoneone Posted: Nov 11, 2017 9:39 PM (UTC)
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If you're waiting for the right time to take your next trip, this is it. Enter through the link in our bio for a chance to win $1,000, a $150 HOKA shopping spree, an @ospreypacks Stratos 36, nutrition from @clifbar and travel essentials from @lonelyplanet. US only. #timetofly
User Image hokaoneone Posted: Nov 10, 2017 3:05 PM (UTC)
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Get ahead on planning your next adventure. Click the link in our bio for a chance to win $1,000, a $150 HOKA shopping spree, an @ospreypacks Stratos 36, nutrition from @clifbar and travel essentials from @lonelyplanet. US only. #timetofly
User Image hokaoneone Posted: Nov 9, 2017 1:04 AM (UTC)
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We’re giving away some cash and travel essentials to kick-start your next adventure — and what better way to see somewhere new than on a run? Enter through the link in our bio for a chance to win $1,000, a $150 HOKA shopping spree, an @ospreypacks Stratos 36, nutrition from @clifbar and travel essentials from @lonelyplanet. US only. #timetofly
User Image hokaoneone Posted: Nov 8, 2017 5:48 PM (UTC)
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“The NYC Marathon is without a doubt the greatest international marathon. It brings together the most diverse mix of runners from every continent and culture. It’s 50,000 runners from all over the world coming together to challenge themselves over a unique course.” - Mike McManus from the HOKA Sports Marketing Team #humansofhoka #HOKAhupana @nycmarathon (📸 @monaris_)
User Image hokaoneone Posted: Nov 7, 2017 8:03 PM (UTC)
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“The Hupana was the perfect choice to follow the marathon. I ended up covering nearly five miles in incredible comfort.” - Mike McManus from the HOKA Sports Marketing Team #humansofhoka #HOKAhupana @nycmarathon (📸 @monaris_)
User Image hokaoneone Posted: Nov 7, 2017 2:01 AM (UTC)
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"A marathon is a string of events and emotions that we sample as we run along"- HOKA fan @armyspartan. #humansofHOKA @nycmarathon (📸 @monaris_)
"Damn, marathons are hard! As painful as it was, I wish I could do it again already."- HOKA Athlete @stephrothstein. Congratulations to our HOKA Athletes and all other #humansofHOKA who crushed it at @nycmarathon last weekend. (📸 @monaris_)
User Image hokaoneone Posted: Nov 4, 2017 8:15 PM (UTC)
kellyn_taylor
stephrothstein
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"I know outcomes and results are important in proving all the hard work you've done, but there's also a certain element of satisfaction, pride and gratefulness in the journey to get here." - HOKA Athlete @stephrothstein who will be racing the @nycmarathon this Sunday (📸 @monaris_)
User Image hokaoneone Posted: Nov 4, 2017 4:05 PM (UTC)
kellyn_taylor
stephrothstein
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"Steph and I are used to doing our marathon buildups on our own, so it was great to have someone to train with. We have very different running strategies. She is very even paced while I like to press the pace. In the end, it helped both of us because I made her push a little bit harder and she helped me hit my true marathon pace."- HOKA Athlete @kellyn_taylor who will be racing the @nycmarathon this Sunday (📸 @monaris_)