Toggle navigation
Not getting the result you want with your current Instagram Strategy? Hello 🍾2017 this year be sure to step outside your comfort zone - the link in my bio will empower you to do more great things on Instagram.

#InstagramTip:
Try incorporating 🎬 VIDEO into your post
YES... there are so many creative ways you can use video
On my blog post I share with you 3 of my favorite APPS that are ABsolutely easy peasy to use #pinkypromise -
♡ I tagged them all on this post so you can tap my photo and easily find them and download them *
*
*
*
#2017goals #trysomethingnew #timeforchange #changeisgood #domoreofwhatmakesyouhappy #Instgramstrategy #instagramlogo #rome #ihavethisthingwithfloors

Sent via @planoly #planolysent 🍪 by @joshuajhager 🙌🏻

More posts from this user

User Image theinstagramexpert Posted: Jan 17, 2018 7:54 PM (UTC)
146
38 Normal
-
TRAVEL TIP
Hey Insta Peeps, I see all your comments and DMs and appreciate each and everyone of you! I am responding to them all as fast as I can.
As I sit on the beach in Mexico I wanted to share some travel tips that keep me on brand + memorable whenever I travel and speak on stage
✔️ Bright colorful mani -
✔️ Fedora -
✔️ Bright clothes or nautical vibe (you can't see my anchor skirt)
✔️ Hashtag sign (this time I brought #AskSueB)
These are a few of the many things I do to stay memorable.
Remember the way you show up in person is the way you should show up on Instagram, in your Instagram Stories and in your Highlights.
⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am curious what would be the first thing you pack to stay on brand? :: #theinstagramexpert _
*
*
*
*
#puntamita #puntademita #fourseasonspuntamila #fourseasonsmexico #digitalmarketer #stayonbrand #raveltips
#instagramtips #instagramtip #fedorafriend #suebzimmerman #instagrameducator #instagramspeaker #worklifebalance #communityovercompetition ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 17, 2018 6:17 AM (UTC)
304
19 Normal
Learning a little every day has so many benefits but it takes time to get through a whole book.
That's why I created my free Instagram Strategy Guide for those of you who want a quick way to learn the basics about Instagram marketing.
If you haven't downloaded my latest version for 2018, you can grab your copy by clicking the link in my bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#socialmedia #onlinelearning #bookworm #alwayslearning #keeplearning #ilovemyjob #bostonbusinesswomen #womeninbusiness #creativepreneur #mycreativelife #thecreativeprocess #smallbusiness #smallbusinessowner #theartofsocialmedia #willitfly #pilottoproit #themiraclemorning #theyaskyouanswer #bookyourselfsolid #theleadmachine #patflynn #lisalarter #marcussheridan #michaelport #richbrooks
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 16, 2018 3:13 AM (UTC)
304
26 Normal
-
YOUR INSTAGRAM FOUNDATION
There is only one difference between a struggling business and a highly successful one and that's its foundation.
How strong is your Instagram foundation? Don’t have one be sure to grab my free Instagram Guide by tapping the link in my bio > @theinstagramexpert
Before you coordinate your stripe photoshoot or go buy the perfect props for Instagram you need to plan your strategy.
Why are you on Instagram? ...
To do market research?
To attract potential clients?
To promote your podcast, service or show?
To create a digital story that showcases your business?
One way to attract those you want to serve is knowing what THEY like to see and learn.
Where do they hang out?
Where do they shop?
What books do they read?
What type of food do they enjoy?
Do they drink green juice or coffee?
What ever it is be sure to show that in your feed.
Because your vibe attracts your tribe.
Knowing all these details will help oyu plan out your visual content for Instagram.
Pay attention to -
✔️Who is liking and commenting on your photos ✔️Go checkout their account
✔️Is it someone who looks like you would want to connect to?
If so, what type of content are they showing in their feed? Show that!
Knowing all these details will help you build a strong Instagram strategy. :: #theinstagramexpert -
*
*
*
*
#winterbackdrop #bostoninwinter #acolorfulstory #igboston #bostonig #bostonbusinesswomen #smmw18 #warroom2018 #suebzimmerman #instagrameducation #creativelive #instagramtips #instagramforbusiness #creativeentrepreneur #rainbowballowing #mysmilestyle ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sent via @planoly #planoly
-
WHAT DO YOU WANT TO LEARN?
I love teaching Instagram and capturing endless sunset pics on Cape Cod.
According to researchers It takes 10,000 hours of working in your niche to become a master or an expert I have clocked in over 15,000 hours teaching Instagram marketing over the past 5 years.
As I gear up to create more Instagram content and improve my Instagram course Ready Set Gram I would love to know what YOU want to learn more about!
Your comments are the #1 thing I use to determine the content that I create.
PS - RSG is my signature Instagram course - with over a thousand community members :: #rsgcommunity -
*
*
*
*
#capecodliving #capecodlfe #lifeofcapecod #capecodsky #capecodimages #capecodgal #capecodsunset #ilovecapecod #instagramforbusiness #instagramforbeginners #rsgcommunity #capecodbusiness #bschool2018 #smmw18
#myspecialplace #dreameranddoer #mycreativelife #creativepreneur #communityovercompetition #thatskytho ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sent via @planoly #planoly Sent via @planoly #planoly Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 12, 2018 11:13 PM (UTC)
anthropologie
suebzimmerman
277
33 Normal
-
PHOTOGRAPHY TIP
Im not usually a hands on hip side kinda gal BUT...
I’m just pausing and thinking about how fortunate I am to have such a supportive team who cares about all the good we are putting out into the world.
The latest goodness being my new live show >> The Social Sip. You can catch the replay by tapping into the link in my bio.
One of my #1 secrets to success is to SMILE.
Smile when you talk, when you teach and when you approach a stranger. Smile on Instagram!!! Positive energy attracts positive people. Your smile can leave a magnetic memory.
When posting pics of yourself on Instagram try looking away from the camera instead of at the camera. There is an emotional pull that people experience .... almost as if they are right there with you. Do you feel me?
I feel you .. especially when you drop a comment that tells me I am helping you and your biz grow. :: #theinstagramexpert -
*
*
*
*
#bostonbusinesswomen #igboston #bostonsnow #snowinboston #myunicornlife #myhappyplace #smilemore #rsgcommunity #suebzimmerman #instagramgtips #instagrameducation #lovethelittlethings #instagramspeaker #makeyousmile #makeyousmilestyle #bostoninwinter #downtownboston ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 11, 2018 8:05 PM (UTC)
michaelhyatt
259
29 Normal
-
GIVEAWAY
I want to help make this year Your Best Year Ever!
That means teaching you everything I know about business as a lifelong entrepreneur.
To celebrate a wildly successful first episode of #TheSocialSip, my new live show on Facebook, I'm giving away a copy of @michaelhyatt new book "Your Best Year Ever." [Details to enter the giveaway below]
First..here's your Instagram lesson of the day...
One of the main reasons we had so many eyeballs on the first show is because we used Instagram to promote it a few days in advance.
Over 400 people watched the show live with a peak viewership of 144! Then after the first 24 hours there were 2.4k views and 400 comments. Hello engagement!
So how did I use Instagram to help spread the word?
1. I posted specific images that were branded for The Social Sip.
2. I went live on my personal account @suebzimmerman to talk about the show.
3. I teased the announcement and then shared the details in my Instagram Story.
4. Now there is a hashtag for others to continue to use #TheSocialSip to talk about the show and share their thoughts and experience. ::: The replay of the show is available to watch now by clicking the link in my bio. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
[DETAILS FOR ENTERING BOOK GIVEAWAY]
1. Double tap to like this post.
2. Leave a comment letting me know something you liked or learned from the show. **A winner will be randomly chosen on Friday 1/12 at 3pm EST and I will send the winner a DM here on Instagram**
⠀⠀⠀⠀⠀⠀⠀⠀⠀
PS what a nice coincidence that the cover of the book matches my branding....makes for a nice layout on my profile. 💁🏻
⠀⠀⠀⠀⠀⠀⠀⠀⠀
#yourbestyearever #michaelhyatt
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 11, 2018 12:02 AM (UTC)
247
25 Normal
-
THE SOCIAL SIP HAS LAUNCHED
Pinch me now! The @sbzteam did it! We launched our live show today!
Yes! ... Instagram is a great place to announce a new, product, service or show. You just have to map out your plan.
TIP: We love using @planoly to schedule and plan an entire campaign!
It take time, focus and a lot of heart + hustle to set up the foundation for something new - but once the world responds with support and love you know you are onto something BIG!
⠀⠀⠀⠀⠀⠀⠀⠀⠀
When planning your own launch on Instagram, here is a checklist that will help you stay on track:
✔️ Have all your branded social graphics ready to post
✔️ Research and take note of the hashtags you plan to use in advance. -
✔️ Create an Instagram Story to show to tease your launch -
✔️ Go live on Instagram to tell people what's in it for them
Then take sit back take a break and sip on something good!
If you missed me live you can watch the replay- if you want to get notifications when I go live tap the link in my bio :: #thesocialsip 🍵☕️🥤-
*
*
*
*
#launchday #sipwithsueb #sitandsip #winterbackground #snowinboston #bostonig #igboston #winterinjanuary #hellojanuary #2018goals #leopardprint #chanelinspired #bostonbusinesswomen #mycreativebiz #mycreativelife ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @planoly #planoly
User Image theinstagramexpert Posted: Jan 9, 2018 11:06 PM (UTC)
88
48 Normal
-
DROP THE 🎤
In case you didn’t know there’s a lot more to me than teaching Instagram marketing! If you’re interested in learning more about other aspects of running a successful online biz then you just might want to tune into my new live show “The Social Sip”.
The link in my bio will take you to where you can subscribe - so that you don’t miss a sip.
So grab your favorite beverage and become a Sipster!
You will get a fun dose of motivation, inspiration and real business information from someone who has over 30 in the trenches?
You might even get some of my food, fitness and fashion tips like these bright pink Spanx Armtights!! Drop a {{🎤}} in the comments below. If you’ll be tuning in:: #thesocialsip -
*
*
*
*
#thesocialsipwithsueb #sipwithsueb #sippingonsomethinggood #sipandsmile #thesipshow #sipster #sipinboston #thesipcrew #onesipatatime #sipandstay #sipandsay #siponthethirty #siptips #seeyaonthesip
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 6, 2018 8:59 PM (UTC)
391
39 Normal
-
ALL THE DETAILS
When your ideas turn into something tangible and you can’t wait to share it with the world you might pinch yourself then share it in your Instagram Stories. I decided to keep it a secret go for a walk. I knew my bright yellow sweater would look with fresh white piles of snow reflecting the light.
Remember natural light is the best way to capture great photos.
If you don’t have snow where you live take your photos near a window when the light is shining through or hold up white foam board, a white sheet or white paper .. this will give the subject a stunning glow.
I will be sharing lots more winter background ideas soon in my upcoming blog post.
Sent via @planoly #planoly :: #theinstagramexpert -
*
*
*
*
#bostongbusinesswomen #winterbackground #snowinboston #pilesofsnow #apopofcolor #anthropologie #uggboots #suebzimmerman #phototips #instagramtips #instagramforbusiness #smmw18 #digitalmarketer #bschool2018
User Image theinstagramexpert Posted: Jan 4, 2018 10:33 PM (UTC)
102
61 Normal
-
WAYS TO STAY ACCOUNTABLE IN 2018
Made a goal to work on your Instagram game but if you're being honest....you have a history of slacking on your goals partially through the year? Then this week's blog is the perfect one for you. I'm sharing 7 ways you can hold yourself accountable in 2018. Yes please!
I've kept them simple and actionable so that you can get going without overwhelm. My personal favorite is by having an accountability partner. But different methods work for different people.
Read the other 6 by clicking the link in bio.
ALSO CHATTING ABOUT THIS TONIGHT (THURSDAY) ON INSTAGRAM LIVE AT 9PM EST.
Emoji hand in the air if you're ready to get S*%T done this year! :: #theinstagramexpert - *
*
*
*
#instagramlive #instagramstories #getshitdone #progessnotperfection #2018goals #maydesigns #suebzimmerman #yougotthis #bostonbusinesswomen ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Jan 4, 2018 3:11 AM (UTC)
suebzimmerman
272
32 Normal
-
DO WHAT OTHERS AREN’T
8-18 inches of snow in Boston tomorrow, no problem!
I'll just throw glitter in the air like I just don't care.
Yes I am cold
Yes it took 3 bags of glitter to capture this shot
Yes I am a New Englander
Yes I am freezing my ass off
Curious, are you currently enjoying warm weather or looking at snow? ❄️ or 🌞
PS Remember to get creative with your pics - do what other people don't! Even if it means freezing your ass off!!. :: #theinstagramexpert *
*
*
*
#babyitscoleoutside #bostonsnow #glittergal #pinkglitter glitter #bostonsnow #anthropologie #bostonbusinesswomen #bostonspeakseries #smmw18 #jcrewscarf #januaryinboston
User Image theinstagramexpert Posted: Jan 3, 2018 12:29 AM (UTC)
154
32 Normal
-
FREE INSTA STRATEGY GUIDE
Ringing in the new year with many new followers. If that's you...I want to make sure you know about my #1 free resource for getting started with a marketing strategy here on Instagram (hint hint...what a great resolution).
Start 2018 off right with these 12 pages of tactical tips and strategies.
Follow the link in my bio for the basic principles you need to know to start using Instagram in a professional and effective way.
But don't just take my word for it. Swipe left to hear what 7 business owners who downloaded the guide have to say about the 7 core tips I share in the guide. :: #theinstagramexpert -
*
*
*
*
#ringinthenewyear #goals2018 #instagramgoals #suebzimmerman #instagramstrategy #instagram101 #instagramforbusiness #smmw18 #bostonspeaks #bostonbusinesswomen #bestyearever #creativepreneur #instagramtips #protips #igboston #bostonig #bostonigers #instagramstrategyguide ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Dec 31, 2017 2:14 PM (UTC)
383
55 Normal
HAPPY NEW YEAR!!
This year, Instagram has become the most dynamic and engaging social platform! There have been so many updates in both creative tools & marketing tools.
But if you ask me, my favorite update was the dual live broadcasting. It has had a profound impact in globally connecting a more intimate community.
I would love to hear your favorite update in from 2017 AND what you want to learn to make 2018 on Instagram your best year EVER!!
I’ll give you one of my balloons if you do! 🎈:: #theinstagramexpert -
*
*
*
*
#rsgcommunity #suebzimmerman #newyearballoons #boston2018 #bostonbusinesswomen #anthropologie #rainbowvibes #asplashofcolor #colorfulcreative #creativehappylife #creativepreneur #bostonigers #bostonliving #bostonspeaks
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Dec 30, 2017 1:11 AM (UTC)
joshuajhager
317
38 Normal
- 3 INSTAGRAM TIPS
I’m not the type to sugar coat it! In order to get someone’s attention on Instagram, and then get them to take action, you have to think outside the box. Tell your visual story in a way that is unique to your business, your brand, your and your core values. Most importantly make sure that you are attracting your target audience.
Spend some focused time today evaluating your feed and deleting old posts that no longer fit your visual vibe?
✔️Pay close attention to your top performing 12 posts. They will give you a great insight into content preferences of your audience.
✔️Notice trends + specific content that perform well.
Leverage that knowledge and post more of similar content that keeps followers coming back every time you post.
✔️ Look at your followers' demographics. If you have a business account you can see this information in your Insights. Check their gender, age, and location. This basic demographic data will help you understand whether your Instagram audience aligns with the visuals & content you are sharing.
These 3 Tips will get you off to a good start in 2018.
What is your visual vibe? ... Let me know in the comments below and I will come over and say 👋🏻
Oh, and these yummy Instagram cookies are made by my buddy Joshua 🙌🏻 he’s tagged - just tap the photo to connect with him & see his awesome YUMMY feed! :: #TheInstagramExpert-
*
*
*
*
#instagramgoals #instagramtips #instagramstrategy #creativeprocess #instagramcookies #instagramcookie #planoly ⠀⠀⠀⠀⠀⠀⠀⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀
ent via @planoly #planoly
User Image theinstagramexpert Posted: Dec 29, 2017 1:00 AM (UTC)
271
69 Normal
-
SHARE THE LOVE!!
Tag someone who would appreciate learning these 3 Tips today.
3 easy ways to freshen up your profile:
1. Unfollow people - Yup all the accounts you followed bc they followed you - if they don’t give you daily inspiration unfollow them. Why?! Because Instagram shows you content based on your daily habits ... those accounts you follow, like and comment. Plus when you follow less accounts you see their content more.
2. Delete old pictures - delete all grainy, blurry & dark photos. If you love them you can always archive them.
3. Switch to business profile - if you are on IG to grow a business you will want to look at your insights so that you can make informed daily posting decisions.
Need more easy to implement tips like this?... click the link in my bio and grab my free 2018 🎉Instagram Strategy Guide it will help you reach your Insta goals in the New Year!! :: #theinstagramexpert -
*
*
*
*
#instagramforbusiness #instagramtips #instagramtip #instagram101 #suebzimmerman #instagramexpert #smmw18 #rsgcommunity #loveislive #leopardprintcoat #smilelikeyoumeanit #bostonbiz #bostonbusinesswomen #igboston #bostonig #bostonigers #bostonsnow #instagramspeaker ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Dec 27, 2017 3:01 AM (UTC)
128
23 Normal
-
YO! ... SLOW THE SCROLL!
Today is a good day to grab my free
2018 Instagram Strategy Guide. Just tap the link in my bio to download ... when you do, here’s what you’ll get:
- 12 pages of tactical tips + strategies ( I recommend printing it )
- A place on each page to brainstorm all your creative thoughts - 7 of my best Pro Tips ( You definitely want to see all of them)!!
This will be a great start to setting yourself up for Insta success in 2018! 🎉
If you know anyone who will appreciates this official guide as much as you pls tag them in the comments below :: #theinstagramexpert-
*
*
*
*
#freedownload #strategiesfor2018 #businessgoals2018 #instagramtips #instagramforbusiness #rsgcommunity #goals2018 #hello2018 #crushyourgoals #yourvibeattractsyourtribe
Sent via @planoly #planoly
- MY TOP 5 FAV IG ACCTS
What's your favorite gift you got this holiday season? Go ahead and tag their instagram handle in the comments below so we can ALL go check them out + find some new accounts to follow.
My Top 5 are in the first comment below.
Oh, and if you are planning on falling in love with Instagram in 2018 and making it a BIG part of your social strategy then be sure to tap into the link in my bio > @theinstagramexpert and grab my free NEW 2018 Strategy Guide .... it has actionable tips you can do today. So after you filled your holiday cup with gratitude + happy thoughts go ahead and print the guide - it has a place for you to write down all your brain storm ideas and from what we are hearing this is one of everyone's favorite sections! :: #theinstagramexpert - *
*
*
*
#sharethelove #bostonbusinesswomen #bostonspeaks #downtownboston #rsgcommuity #winterwonderland #bostonfashionista #suebzimmerman #smmw18 #smileeveryday communityovercompetition #instagramforbusiness #grabtheguide #instagramstrategies #dotheworkgetresults #cupofhappy #cupofgratitude #sundancecatalog #wendyanngentry
-
DON’T MAKE THIs MISTAKE
Ever find yourself making this mistake when posting on Instagram? ...
Let's say you want to share several products in a post. Instead of @ mentioning them in the description, tag them on the picture itself. This way your followers are reading through your description without getting distracted by other brands. By still tagging them on the picture, your followers are still able to see what's what if they want to.
You can loose someone's attention in seconds.
To see by example TAP on this pic and see all the tags.
Tagging brands can actually be beneficial for your business!
✔️It shows people the business + brands that you are aligned with -
✔️ Gives you an opportunity for collaborations with similar products -
✔️ Educates and informs others where to find the products you are showcasing
These are 4 books my brain is currently enjoying! Would love to see in the comments below what you’re reading. #whatareyoureading 📚#theinstagramexpert -
*
*
*
*
#tribeofmentors #timferriss #youareabadassatmakingmoney #jensincero #thesubtleartofnotgivingafuck #markmanson #thefouragreements #donmiguelruiz #mariobadescu #rosewater #gucci #roomandboard #instagramtips
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Dec 22, 2017 7:51 PM (UTC)
295
33 Normal
-
NEW INSTAGRAM FEATURE
Instagram Highlights (a brand new feature added this month) are a great for keeping people who land on your profile well informed long after your Stories expire.
Since they are front + center on your profile making them prime real estate for adding value.
As a business owner you can use Highlights to drive additional traffic to any or all of the following:
✔️Landing Page
✔️Blog Post
✔️Product Pages
✔️YouTube Channel
There are 2 ways to save a Highlight to your profile:
1. Once you have posted a Story, tap on the heart icon button on the bottom right of your story clip.
2. Tap on the "New" + circle below your profile description and select the clips you want to add to your stories.
Leave an {🎈} in the comments if you just learned something new and be sure to tag a pal who wants to learn more about Instagram marketing as we wrap up this holiday season.
PS...MUCH MORE content about how to use highlights coming in 2018!!
:; #theinstagramexpert - *
*
*
*
#instagramupdates #featureshot #creativeflow #upupandaway #colorfullycrafted #myunicornlife #rainbowballoongirl #bostonbusinesswomen #igboston #iggerboston #bostonspeaks #bostonspeaksseries #suebzimmerman #asplashofcolor #lorenhope #uggboots
Sent via @planoly #planoly
User Image theinstagramexpert Posted: Dec 20, 2017 5:35 PM (UTC)
94
34 Normal
-
6 PODCAST FOR ENTREPRENEURS
We all love our visuals on Instagram but there’s something about sound and the way podcasts are produced that stimulates listeners’ imaginations in a way that visuals don’t .
Today I am sharing with you 6 of my favs AND the episode that had an impact from each.
Linked in my bio you'll find "6 Podcasts for Entrepreneurs."
There’s a special intimacy to hearing people talk openly about their own experiences and stories. The same is true with Instagram and it's the intimacy that builds trust and makes people want to connect with you.
I would LOVE to know which podcast you are tuning into where you feel that special connection... drop your fave in the comments below :: #theinstagramexpert -
▫️
▫️
▫️
▫️
#chasejarvis #sophiaamoruso #michaelhyatt #podcastreview #suebzimmerman #rsgcommunity #creativeentreneur #communityovercompetition #collaborationovercompetition #bostonbusinesswomen
Sent via @planoly #planoly