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shashiful #pulledpork burger topped with #reggaereggaesauce onions and spinach, with #coconut and #pineapple #rice mmmmm.... #nomnomnom 5d

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itsnicetobeimportant #HappyBirthday #LeviRoots #ReggaeReggaeSauce #DragonsDen
Levi's story begins in Clarendon, Jamaica. Born Keith Valentine Graham Bilal Musa ( June 24, 1958) As a young boy, Levi helped his grandmother in the kitchen. She taught him the secrets and subtleties of mixing Caribbean flavours, herbs and spices. During this time, the Levi also discovered his love for music at the church his grandmother sung at.

While Levi lived with his grandparents in Jamaica his parents were in Brixton working hard so that Levi and his five older siblings could move to England. Every year they would send for another child from the eldest to the youngest. Eventually it was Levi's turn.
Here Levi went to school for the first time and also came across the Notting Hill Carnival, 'I loved the music, the food, the colours.' Little did he know that he would later have his own stall there selling the Reggae Reggae Sauce that would make him his fortune!
Reggae Reggae Roots
For years Levi made the sauce from his kitchen in Brixton with the help of his seven children, selling his overwhelmingly popular sauce out of bag on his back.
At 1991's Notting Hill Carnival Levi created a fusion between the food he was cooking and the music he was playing, opening the 'Rasta'raunt', which was so popular it is now an annual fixture at Carnival. Despite the sauce's popularity it took another 16 years of rejection from banks and businesses to invest in the product who thought it looked and sounded "too black".
Dragon Slayer
In 2006, Levi was spotted at the World Food Market by a BBC researcher and invited to appear on the programme Dragons' Den. Levi had never even heard of the show, and went home to his kids asking them what Dragons' Den was. They begged him not to appear saying; Dad, don't go on that show, they'll just tear you to pieces!
Although he was doubtful about the programme, Levi's mother encouraged him to come back as a 'Dragon Slayer'. Levi put his faith in Reggae Reggae Sauce to win over those fiery Dragons.
Hitting the shelves
The sauce was an instant hit. In exchange for the rest of this article follow us on #FaceBook www.facebook.com/ItsNiceToBeImportantButItsImportantToBeNice
7d

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Slumber Freya Roberts
arianwen11 Kitchen of BBQ prep madness #reggaereggaesauce #grillitwithlevi 2w

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sawalker87 Today's post nightshift munch is Maple cured streaky bacon in a grilled soda farl with reggae reggae sauce and some well fired maple bacon on the side #maplebacon#streakybacon#bacon#wellfiredbacon#sodafarl#reggaereggaesauce#postnightshift#friedbreakfast 2w

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k2therad ️ ISLE OF SIZZLE BREAKFAST FIZZLE ...organic eggs, spinach n' bacon
#GLENBRITTLE #ISLEOFSKYE #PEDALPOWER #reggaereggaesauce #transporterlife
3w

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3w nc0207
Mayfair Natalie
rachels_sw Pasta with bgty sausages , peppers , onions ,courgettes , chilli , garlic and reggae reggae sauce and a teaspoon of mayo. #slimmingworld #extraeasy #lowfat #healthyeating #reggaereggaesauce 3w

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