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creativecarafes A wine worthy of military honors

The bottle: Purple Heart red wine, $19.99

A glass of wine as an expression of patriotic pride? It might seem like a stretch, but that’s the concept behind Purple Heart, a new label from California-based C. Mondavi & Family winemakers. The idea was borne from the company’s longtime support of military charities, which itself stemmed from the fact that company patriarch, the late Peter Mondavi, Sr., was a World War II veteran. “We were looking for a way to take our support to the next level,” says Paul Englert, a Mondavi vice president. The result: C. Mondavi partnered with the Purple Heart Foundation, which funds a variety of veterans programs, on creating a Purple Heart-themed wine, tying the vino to one of the nation’s highest military honors.

As for the wine, it’s sourced from Napa Valley and is a Bourdeaux-style blend, heavy on the Merlot with a little Cabernet Sauvignon, Cabernet Franc and Petit Verdot in the mix. The goal was to create something very approachable: C. Mondavi execs figure the bottle will draw interest from sophisticated and casual sippers alike, so they didn’t want to push the boundaries of complexity. “We wanted a wine that would be a crowd-pleaser."
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