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Video Natasha Fraser-Cavassoni

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marjorievellart “Campbell’s Soup Cans” 1962 by Andy Warhol.
Is this art? What is art? Andy Warhol is saying, yes, this can be art. When on the shelf of your local grocer, Campbell’s soup is marketed to purchase, but when in a museum or Warhol’s studio it does change the meaning and make us think about it in different ways.
It has become an iconic image of the 1960’s contemporary pop culture. It renders an image that speaks about how our society has transitioned to mass production from the agrarian culture we once were. Mass production was the great equalizer of marketing reaching all people, rich or poor. Andy Warhol himself had Campbell’s Soup for lunch everyday for 20 years.
It does make you think.
Point of Interest: First flavour introduced by Campbell’s was tomato, in 1897.
Irving Blum of the prominent Ferus Gallery fame in Los Angeles, held on to the “32 Campbell’s Soup Varieties” until 1996 and now can be viewed at the @themuseumofmodernart #FerusGallery #AndyWarhol #PopArt #CampbellsSoup #massproduction #artnews #artbites #arttours #moma #loveart #NYC #LosAngeles #PopCulture #1960s
3w

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  •   _frankiehill 3w
  •   ewenbell pretty 3w
  •   theadventuresofleopardgirl ahhh so cool! love the collection! 3w
  •   jenleighclae Oh goodness that's pretty :) 3w
  •   nmarina18 Love all those cameras woowee 3w
  •   guusjevh I see a Polaroid land camera...... I got the exact same one, do you still use it? They are amazing! 3w
  •   derekstoye How many cameras do you have in your collection? I hope you'll be posting more cameras from it. 3w

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philophilia For the first time at MoMA, the 32 Soup Cans are shown in a line (rather than a grid), echoing the way they were first exhibited at the Ferus Gallery, Los Angeles, in 1962. "The Soup Cans mark a breakthrough for Warhol, when he began to apply his seminal strategies of serial repetition and reproduction to key subjects derived from American commodity culture. Warhol also developed his signature use of the flat, uniform aesthetic of photo-screenprinting just after he completed the Soup Cans." Andy Warhol: Campbell's Soup Cans and Other Works, 1953–1967 is now on view in the 2nd floor prints galleries. @themuseumofmodernart #StarrFigura #HillaryReder #MoMA #AndyWarhol #Warhol #CampbellsSoupCans #FerusGallery #LosAngeles #PopArt 4w

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kellysidley #Warhol's '32Campbell's Soup Cans' (1962) now installed at #MoMA as they were first shown at the #FerusGallery. 1mon

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enri_bruni_nyc The full series as it was originally displayed at the #FerusGallery From tomato to turkey vegetable #CambellSoup #AndyWarhol #1962 #America #serial #commodityculture #cans #pop #americanlife #icon 1mon

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ericminhswenson AMAZING: The original Andy Warhol poster announcing his first ever exhibition at Ferus Gallery, Los Angeles. July 9, 1962. I would have loved to have shot that opening. Robert Berman will be auctioning off this ephemera coming soon. #emstake1artseries #andywarhol #ferusgallery #robertberman 2mon

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ericminhswenson WOW F'N WOW. Robert Berman pulls out the white gloves to show me the original Andy Warhol poster of Warhol's first ever opening at Ferus Gallery. Will be up for auction on May 31 at Berman's annual auction. #emstake1artseries #andywarhol #warhol #ferusgallery #robertberman 2mon

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francescoferoci Da sempre,per sempre #ferusgallery 2mon

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  •   trxvart 2mon
  •   opengallery I was born in the wrong generation now I belong to a blank generation 5d

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valiant_vintage 1967 abstract form. Acrylic on board by artist James Sheets former member/President of the San Diego Artist Guild. #abstractart #hardedge #ferusgallery #westcoastcreators #midcenturyart #colorfield more to come! 3mon

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gregmorris3 Happy belated birthday to this man. Frank Gehry is the most important living architect today. Frank Lloyd Wright, Phillip Johnson, Frank Gehry changed the way we looked at structures. An artists whose materials were concrete and steel, Gehry was also loosely part of the Ferus gallery gang that included Ed Ruscha, Larry Bell, Billy Al Bengston and Ed Kienholz. Perhaps the greatest architect of modern time, a simple look at the Bilboa Guggenheim or the new LV building cements it for me. #happybirthday #frankgehryarchitect #ferusgallery #guggenheimmuseumbilboa# #waltdisneyconcerthall #EMPmuseum #LAartists 3mon

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gregmorris3 Richard Pettibone 1967 doing Marcel Duchamp. After Warhols show at Ferus Gallery and Duchamps show at Pasadena Museum Pettibone began his journey in these intricate art appropriation pieces. Often he would copy the works right off the pages of magazines, hence the small scale. Amazing works of art. #castelligallery #shirleypettibone #ferusgallery #duchamp #richardpettibone #elainesturtevant #appropriationart #rmutt#undervalued #veryimportant 3mon

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thesedays_la Window of The Ferus Gallery 1957 photo by Charles Brittin from his book West and South

#thesedays #thesedaysla #charlesbrittin #ferusgallery #wallaceberman #photobookjousting #acab
4mon

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hmviss @marcjacobshk 的Marc by marc jacobs 今次為大家帶來工業味濃的DIY文化,將不同材質物料結合成實用的線條,用色上既夢幻又大膽獨特,完全體現出當時Rave次文化、80年代反建制藝術運動。
#luellabartley #katiehillier #taffeta #rave #ferusgallery #marcbymarcjacobs #hmviss #viss #ss15 #fashion #preview
4mon

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evergreenestudio Ed Moses, John Altoon, Billy Al Bengston and Irving Blum 1959 Ferus Gallery -- missing its iconic circular window to the right #LA #ferusgallery #contemporaryart 4mon

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