theory__ When this is your meeting room . Making the most of our Meatpacking rooftop. 3h

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theory__ How we do summer work wear. Embroidered shirt link in bio. #TheorySS16 10h

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theory__ Kick off your Memorial Day weekend with Theory Insider Experience flights between Manhattan and East Hampton this Friday in partnership with @flyblade. Each traveller gets a curated weekend bag of Theory essentials. Photo: @hannastefansson 1d

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theory__ Our founder Andrew Rosen's daily inspiration: family, horses, and the Meatpacking District. #InTheory 2d

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theory__ Long, languid and feminine. #TheorySS16 4d

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theory__ Goodbye sweater weather. Hello maxi dresses. #TheorySS16 5d

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theory__ Summer is calling for great lengths. #TheorySS16 5d

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theory__ Last night's celebration of our new Dallas store in @hp_village. 6d

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theory__ Bright, airy and colorful: there's something special about our Melrose store. 1w

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theory__ In-between shots for our summer editorial with @hedvigpa and @afroditadgoldy. #TheorySS16 #BTS 1w

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theory__ Jaywalking in style: capturing our maxi dresses of the season. #TheorySS16 #BTS 1w

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theory__ This dress is ready for the sun. Here in our Gansevoort store in the Meatpacking District. Also available through link in bio. 1w

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theory__ Theory shirt on #AlexanderSkarsgard . Shot for @VogueMagazine June 2016 by @mertalas and @macpiggott. #vogue #tarzan 2w

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theory__ Lana from the wholesale team dipping into the new neutrals of the season. Striped dress link in bio. #TheorySS16 2w

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theory__ It's a beautiful day in the city and our neighborhood is looking extra . #InTheory 2w

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theory__ A preview of the Theory shirt reimagined. 2w

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theory__ Our cotton poplin culottes walk the line of casual and chic. Link in bio. #TheorySS16 2w

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theory__ Portland-based @benjaminholtrop in #TheorySS16 while running around art directing/photographing/styling. Link in bio: our neoteric pants perfected for busy days. 2w

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theory__ California reflections at our Melrose store. 3w

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theory__ A sneak-peek of fall in our photo studio: @ewawladymiruk draped in our new favorite shearling coat. 3w

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