nike “It’s not about waiting for 12/31 to make a resolution. Every day is a resolution.” – @fitsumnyc

Fitsum's goal for 2014 was simple: Run better.

And he did.

10Ks, half marathons, the New York City Marathon – it was a year of miles, milestones and personal bests.

But it took a lot of work.

He joined the Iron Runners Crew and took advantage of Nike+ NYC. His crew pushed him and he pushed himself. He got faster with track workouts, he learned how to become a more technically sound runner and he used #NTC to strengthen his entire body and become a more complete athlete.

Now Fitsum's approaching the 2015 starting line, looking forward to more marathons and more qualifying and more miles, because when happiness is running, that’s all you need.

#justdoit
25min

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nike For here or to go? #justdoit 2d

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nike Make a list. Check it twice. #justdoit 5d

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nike Make it rain. Let it snow. #justdoit 1w

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nike It's never too late to start.
It's never too early, either.
#justdoit
2w

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nike It takes vision to realize potential. #justdoit 2w

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nike It's a fence. Not a finish line. #justdoit 3w

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nike Burn bridges. #justdoit 3w

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nike Don't let the summit be your peak. #justdoit 4w

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nike Don't let traditions trip you up. #justdoit 1mon

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nike The bad news? Winter is coming.
The good news? You are not a bear.
That means you don’t have to hibernate.
You don’t have to hunker down, curl up or stay in.
You don’t have to binge-watch seasons 1-4.
You don't have to let holiday traditions trip you up.
You don’t have to get cabin fever. You don’t even have a cabin.
It’s the weatherman’s job to tell you what’s headed your way.
It’s your job to not let it get in the way.
You can’t choose the weather.
But you can choose your winter.
1mon

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nike More than just another mile. #justdoit

800,000 miles have already been pledged to the Global Fund to fight AIDS with @RED, but you can still make all the difference: http://gonike.me/red_ig #onestep4red
1mon

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nike Happy trails. #justdoit 2mon

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nike Dig deep. #justdoit

Surfers work on breath-holding exercises so they can catch the next wave - not watch it.
2mon

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nike Take the path of most resistance. #justdoit 2mon

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nike More kettlebell. #justdoit 2mon

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nike Clear your mind. #justdoit 2mon

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nike The greatest expectations are your own. #justdoit 2mon

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nike "There truly is no finish line."
- Joan Benoit Samuelson

#nikewomen
2mon

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nike We see beauty and bravery,
Gutsiness and grace,
Rivalry and revelry,
Power and passion.
We see athletes.
We see you.

Just Do It.
#nikewomen
2mon

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