50min mimumaxi
Normal Mimi and Mushky
mimumaxi We just love a woman who can dress this put together, yet still knows how to flash her gang signs! Shushy of divine #kosher #foodblog @cookinginheelss *flavored* this #mimufrock to perfection! Also, you just had a baby. Stop looking so good please. Thanks. #happycustomer #sincethebeginning #beautiful
(Photo creds: @eatinginflats )
50min

» LOG IN to write comment.

17h mimumaxi
Normal Mimi and Mushky
mimumaxi OH. MY. GAWD. These sisters Sari and Shana dressed up as MI and MU for Purim! Wearing the #mimufrock and jeans...Mushky in her classic beanie and me with my oxfords, hahahaha! In Sari's words, "My sister wanted to be #Hassidic #hipsters for #Purim, with you as our inspiration. So we made sure to get the dresses the second they went online! Then we bought jeans and waved our hair to complete the look!" Ladies we are flattered! And amazing that you said all your friends totally got it! Like, what?! We were a COSTUME. What is happening?!?! You did this because you really wanted to buy jeans...right? #Purim2015 #HappyPurim #miandmu 17h

» LOG IN to write comment.

22h mimumaxi
Normal Mimi and Mushky
mimumaxi Love how Zahava went for a simple #purimcostume touch by pairing a red mask with her frock! Through merriment and mess, good times and chaos, a #Purim #holiday of celebration, food bingeing and kids on sugar-high...there's two things you can count on to keep you feeling beautiful, comfortable and sane: the #mimufrock and a glass of wine #beautiful #happycustomer #happypurim #purim2015 @zahavag 22h

» LOG IN to write comment.

Amaro Mimi and Mushky
mimumaxi This #Purim costume-collab just made our day, Mushky and I can't stop cracking up! It's MIMU MAXI and Hipster Hijabi! MIMU (or MI AND MOO ) is with jeans and socks and sandals wearing the #mimufrockfull and Hipster Hijabi is wearing the #mimufrock! If you don't get this costume, just Google MIMU MAXI and Summer Albarcha from @hipsterhijabis! #purim #jewish #mipsterz #hipsterhijabi #modestfashion #purimcostume #happypurim @mrsmeechbehar 1d

» LOG IN to write comment.

Amaro Mimi and Mushky
mimumaxi This Purim, Mushky decided blondes have more fun ️ Snapped this pic after delivering her and my bro our #Purim #shalachmanot, which, appropriately, is warm hot soup that says "Have a SOUP-er Purim!" ️ Stay warm, safe and have fun today everyone! #purim15 #happypurim #purimsameach #mimuzipdress 1d

» LOG IN to write comment.

mimumaxi The Holiday of #Purim is in full swing! Yes, those are Skirt Leggings, perfectly incorporated into these friends' Powerpuff Girls costume! Please don't ever wear your #skirtleggings like this, only on Purim! #powerpuffgirls #purim #costume #purimparty #happypurim 2d

» LOG IN to write comment.

mimumaxi Tehila is a living snow angel in her #mimucascadedress, complimented by the best, most beautiful accessory: her sunny smile! In her words, "Words seriously can't describe how I feel about this one. Like, for real. As a new #mama, I feel like I can conquer anything and cascade along in this #beauty!" Honey, the dress feels the same way about YOU! #fashionista #modestfashion #chic #winterwhite 2d

» LOG IN to write comment.

mimumaxi Listening to Bibi's speech on the go. Ladies, we are all about fun and fashion, but we'd be nothing if we didn't speak what's on our hearts and minds. "Stand strong and resolute, neither fear nor dread." (#Bibi quoting Moses) #whataspeech 3d

» LOG IN to write comment.

mimumaxi This week, Jews around the world will celebrate the holiday of Purim. #Purim is a day of feasting and rejoicing as we recall how Queen Esther, a regular Jewess, rose to become Queen of Persia and by a series of Divine Providence, and her bravery to approach and beseech the King without his invitation (risking her life), was able to foil the King's plans -- as pusuaded by his minister Haman -- to annihilate the Jewish people. This story is not folklore, it like..REALLY happened. Which shouldn't really be hard to believe considering that today, Iran -- which wow what do you know, is actually what used to be Persia! -- is looking to do the same: wipe the State of Israel off the map (oh and all thier charters call for killing Jews "wherever you may find them," but yaaaaa whatever). Today, Israel's Prime Minister Benjamin Netanyahu will come to Congress, uninvited -- just like Queen Esther so many years ago -- to speak in defense of the Jewish people and tell the world how a possible new US agreement with Iran (again, think Persia) will threaten Israel. This is not a political issue. Israel stands strong as a lone democracy in the Middle East (like hellooo people). Any lack of support of Israel is an attack on freedom, morality and democracy. This is not a Jewish issue. Terror and religious fanatics are a threat to all good people everywhere, whether Muslim, Jewish, Christian or not religious at all (we are all the same infidels, let's be honest!). Today, educate yourself. Listen to the Prime Ministers speech. He, just like Esther, doesn't need an invitation to speak in defense of his people. Thursday marks the actual date that Haman chose for a nice Jew-killing spree; instead we celebrate how Gd turned the events around. Purim is not a nice old story. Jewish hatred is everywhere today. But the Jewish people live on, and always will, despite all the creative and determined ways our enemies seek to destroy us. We know we have a lot of non-Jewish followers. Your opinions matter. Watch the Prime Ministers speech, read the FACTS on TimesOfIsrael.com and do a good deed, say a prayer for light and good to conquer the dark, for us all, once and for all. #amyisraelchai 3d

» LOG IN to write comment.

mimumaxi MIMU has done wonders for my marriage. Tonight we have a dinner, so I threw on my #mimusilkdress and am just "sitting pretty" (yes I just said that about myself) waiting around for my husband, remembering the days when I was the one having a wardrobe crisis and he was ready to kill me. Now I'm all like "Honey noooo that doesn't make you look fat, of coouurse not! You're beautiful! ...now can we go?" (Silk Dress returns in two weeks, there's hope for your marriage too! ) 4d

» LOG IN to write comment.

mimumaxi Things Mushky may or may not have been thinking when this photo was taken this morning: 1) I really admire this woman and I am just so so hooked on her every word 2) She should really stop rambling: aaaaany moment now would be good 3) I would interrupt to tell her that she has a flyaway hair on her forehead but naaaaaah 4) I am really thrown off that our calendar still says February 5) Wow, that flyaway hair is actually really distracting, but nooope still not gonna tell her. 4d

» LOG IN to write comment.

Normal Mimi and Mushky
mimumaxi MODERN DAY CINDERELLA In other words, this glowing maiden is out to "have a ball" and will be stealing the show in a flowing blue dress, but she's much too smart to love someone (a stranger nonetheless) based on status, wear non-sensible shoes or abide by anyone's curfew but her own #mimucascadedress (back soon in two new colors!) #modestfashion 5d

» LOG IN to write comment.

Amaro Mimi and Mushky
mimumaxi LADY IN RED
Who needs the red carpet when you can turn your walkway into a fashion show? Eden proves that with the #mimufrock you can be comfortable and effortless and be a #showstopper at the same time. And the scarf is perfect too -- because you, my dear, are a star! In her words, "Another day, another MIMU." @edenakerman #happycustomer #sundaystyle #modestfashion #beauty
5d
  •   oritnewman Ok thanks so if I place a new order can u ship out asap? @mimumaxi 5d
  •   aschuss @mimumaxi is the xs frock narrower than the s or about the same? 5d
  •   mimumaxi @oritnewman would go out next ship date early this week! 5d
  •   mimumaxi @aschuss it is slightly narrower all around! And about 2" shorter! 5d
  •   aschuss @mimumaxi thanks so much... grabbed a black s when you restocked last week but might need xs... any black xs coming back soon? 5d
  •   resnik28 @edenakerman lovveee . U look beautiful! I want one of these dresses. 5d
  •   estherjay24 Where are you guys located ? 4d
  •   mimumaxi @estherjay24 we sell online at mimumaxi.com -- no brick and mortar store yet :) 4d

» LOG IN to write comment.

mimumaxi You know you've made it when you have paparazzi. Someone snapped this picture of me (sans Mushky! ) running into Chaya and Simi from @thefrocknyc in a #reallife moment; with all our kids, by the rides and gum ball machine on Kingston Avenue, the main busy thoroughfare in the heart of Crown Heights...our Day of Rest fast approaching, men rushing by with flowers for their wives, women on last minute errands -- the exciting weekly rush in the air before we pause it all to recharge and connect with what can be hard to tap into during a week of subways and cellphones. Being busy moms and businesswomen, always communicating via text, it feels, ahhh just so warm, to run into each other and pause to talk wigs, kids, school and, fiiiiine some business too :) Maintaining strong friendships with like-minded #supermoms in our crazy and beautiful community is a blessing. Especially when they pay for your gum ball! Chaya the next one is on me! #goodshabbos #shabbat #momtrepreneurs #crownheights #momsinfashion #friendsbeforefashion 1w
  •   mimumaxi @hinnamh yes! In a nutshell synagogue prayers, food, and family! :) and lots of special customs all around :) Religious Jews refrain from any technology (phone computers even turning on and off lights!:))...and it is the greatest blessing, a total recharge! 1w
  •   mans_sara Shabbat Shalom! 1w
  •   doeco23 @terisutton ha I wish 1w
  •   badyfalak I want you to know that I feel so good when I read you. Because it's good to know that although I live in Argentina we have a lot in common. We care about our kids, homes, husbands, jobs families and. ...US as young Jewish women too. Sometimes You make me laugh, make me think..you make me practice my English too! ! Shabat shalom! 1w
  •   adorna_official @mimumaxi looking good 1w
  •   brownsugarjew22 #shabbatshalom peace and light @mimumaxi 1w
  •   hinnamh @mimumaxi Thanks for the explanation. May you have a peaceful Shabbat with your loved ones! 7d

» LOG IN to write comment.

Normal Mimi and Mushky
mimumaxi MIMU MAXI IN THE ATLANTIC!
Personally, we think this should have been titled "How Modest Fashion Made the INTERNET Cool" but who are we to tell THE FRIKKIN ATLANTIC what to say! ---------------------------------
Brooklyn-based shop MIMU MAXI, is another well-known, modest-fashion staple run by Orthodox Jewish sisters-in-law Mimi Hecht and Mushky Notik. The pair started their brand in the summer of 2013 with the Hasidic female community in mind, but Mimu Maxi soon gained a broader, loyal following. “If you notice from our Instagram page, it’s not a small hobby,” Hecht said of MIMU MAXI’s social media presence. “We’re not about just being a fashion brand. It’s more about feeling good and being true to yourself, telling women to be authentic, genuine.” #mimufeature #modestfashion #mimusilkdress (coming back soon!)
1w

» LOG IN to write comment.

Amaro Mimi and Mushky
mimumaxi #THROWBACKTHURSDAY
In this picture, Mushky is wearing MIMU MAXI Skirt Leggings for the first time. It's actually the first picture we ever posted to our #Instagram page 2 1/2 years ago, when the only active Jewish #modestfashion blogger on social media was the great @fashionisha and we had to earn every follower and really put ourselves out there. We invented #skirtleggings because we wanted a total remake of the Jewish must-have black skirt of yesteryear. At the time there was nothing like it. (Yes that is a challenge.) We know so, because we looked for it everywhere. There were short tight skirts (the tube skirt) and there were plenty of ill fitting black long skirts (some of which you can still find at @hm and @zarausa today) all over, but no awesome sleek cotton stretchy narrowing gift-to-womankind that is our signature-cut Skirt Leggings, our top-selling item that has amassed what can only be called a cult following. We didn't see a magazine image that inspired us. I actually remember the exact moment we discussed what a must-have skirt would be like...and a month later we took this picture. And we were in love. Now, years later, you can find lots of imitations (we would tag them but...naaaaaah) We even know people who bought our skirts and then started making what I like to call a "replica attempt." Ultimately, forgery is the best form of flattery. But nothing will come close to mimicking the fit, the quality and the feel that make our Skirt Leggings so unique. It's a secret ingredient kind of thing. And it's something you feel every time you put them on (so like 5 days a week). Oh and by the way, Skirt Leggings is a trademarked name. As in, Skirt Leggings So copy our designs. We will take the compliment. But copy our name, and....well let's just say you don't wanna copy our name
---------------------------------------------
If you own a pair of Skirt Leggings, you totally get this! Let's hear you in the comment section!
1w

» LOG IN to write comment.

mimumaxi This is Mozelle all ready to go teach her CPR course! How ironic...because when she walks into that classroom she is going to have a loooot of students to resuscitate #hotmama #mimufrock 1w

» LOG IN to write comment.

mimumaxi Mushky and I wear wear many hats. Wives. Mothers. Businesswomen. Bosses. But today we found our favorites. Thanks @adorna_official for making beanies that don't look like swim caps on my giant head. As for Mushky, she looks good in them all! #modestfashion #mimuversedress 1w

» LOG IN to write comment.

Normal Mimi and Mushky
mimumaxi Was this dress made for date night? Orrrrr was date night made for this dress? ♡ @shalayneelizabeth you are a glowing beauty! Timothy, we had to chop your head a bit, but honestly I'm sorry to say but no one will even notice you here #mimucascadedress #datenight 1w

» LOG IN to write comment.

Normal Mimi and Mushky
mimumaxi Ladddiiiiiies we are noticing a lot of new followers and new-customer emails and traffic to mimumaxi.com! Did someone awesome tag/feature us and we don't know about it? if you're new here, introduce yourselves, would love to "meet" all ya'll and hear how you found out about us! (Also, I officially have more portraits with Mushky than I do with my husband and kids. And I'm okay with that.) 1w

» LOG IN to write comment.