mimumaxi @salonleah shows us precisely what it means to be "Chillin' out maxin' relaxin' all cool." #mimuversedress 6h

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mimumaxi Time to escape the #snow -- sartorially and vicariously speaking -- with some awesome #vacation pictures today. Not jealous at all! In Chava's words, "I know it's the #mimucascadedress again but I'm just so blown away how in less then a month I'm wearing my same dress in Mexico heat and freezing NY! I love u girls!!!" We love you too Chava!! And not just because you rock all your MIMUs and send us pics! Because like that would be so superficial #fashionista #mimumodel #happycustomer #summerstyle #style #beauty #mexico #vacay #winterbreak #bohemianbeauty 10h
  •   mindeey I only see it online in peach, white and black... 8h
  •   mimumaxi @mindeey then it's sold out! but very likely back closer to summer! 8h
  •   mindeey Great :-) thx 8h
  •   michalgee Lol love my mimus :) 8h
  •   goldie.feldman @michalgee I ordered a size down from my frock and I think still a drop big. But I'm also a little too short for the cascade part ;) 8h
  •   majerina82 Oh I love that dress! Would love the opportunity to come to your store one day! 8h
  •   michalgee @goldie.feldman ... Lol u know I'm not on the petite side :) good to know ! 5h

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24h mimumaxi
Amaro Mimi and Mushky
mimumaxi This dress could have been called the "Before, During and After Birth" Dress. Elisheva this photo made our day! Mazal Tov on becoming a #mommy and enjoy your new baby boy! In her words, "This photo was taken last Shabbos lighting two candles (there's a custom to add a candle for each child) wearing my #mimufrock. I became a mommy this Shabbos wearing my frock to wait out labor and then wore it to the hospital! And I'll be wearing it postpartum too!" #mimumama #beautiful #happycustomer #modestfashion #shabbos #jewish #tznius #style #maternity #babybump 24h

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Normal Mimi and Mushky
mimumaxi It's Saturday night, laaaaaadies. Time to put down Fifty Shades of Gray (which none of us have of course) and hit the town. Love these sisters in #SkirtLeggings, out for a good time in Jerusalem! #jerusalem #israel #modestfashion #modeststyle #beautiful #jewish #sisters #nightout #benyehuda 2d

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mimumaxi FROCKED FRIDAY IN FLORIDA
When we designed the #mimufrock we had this exact nonchalant vibe in mind; no belt, some sneaks, so effortless...even the tousled hair. @trendymodesty you are rockin' #casualfriday!
3d
  •   trendymodesty Awwww you guys are the best! You see how much I LOVE your frocks 3d
  •   jruth93 We need this @tryna_pina 3d
  •   pauladevi and this is exactly how I wear both of mine and love the ease, comfort and total greatness of the simple, casual but totally cool look. Cannot wait for more colors to order. I hope I don't miss ordering the second they appear. Well I could fly up from florida and just sit on your doorstep.....yeah, what better place to hang out than anywhere near and among all connection to 770. Hope mom & Yosef Natan are doing well, sleeping well and thriving and that you are not falling off your feet holding the fort on your own (so to speak). Shabbat Shalom U'Vracha! 3d
  •   kobsprages Can I come to your office/shop and buy this? Tried to order online but your website doesn't work well 3d
  •   mimumaxi @kobsprages that's strange all our orders are working fine! Could be the size you want is sold out, are you getting that message? So sorry but only way to shop until February is at mimumaxi.com! 3d
  •   mimumaxi @pauladevi you are such a sweetheart! Thanks for all your MIMU love and care! You can show up LOL one day we will meet! 3d
  •   tryna_pina @jruth93 I know!!! We need frocks! 3d

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Amaro Mimi and Mushky
mimumaxi I don't feel like wearing my #mimusmock today. Said no one ever. (Unless you can prove otherwise ) 4d

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mimumaxi Chana glows in the #mimusilkdress. Not sure why there isn't a red carpet on that walkway. Like ummmm seriously? Can someone get this girl a red carpet?! #happycustomer #ootn #modestfashion #nightout 5d

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Amaro Mimi and Mushky
mimumaxi FROCK-MINDED, 24/7
Today was the first time EVER going into the city to check up on our production house by myself! I think I did a pretty good job, even if I did have to run things by Mushky about 2134 times! (Round that up ) The best part? I snatched a new #mimufrock for myself! Yes, yes, because we like to torture you We are working 24/7 to get them to you, so you can wear them...24/7 #thewritingsonthewall #comingsoon
5d
  •   kpbanjogirl Can't wait! Looks great. 5d
  •   pauladevi Mine mine mine mine mine too 5d
  •   chanipapa Hi, can I order something over the phone and pick it up instead if shipping? @mimumaxi 5d
  •   dalyabacker Gorgeous 5d
  •   modlifashion Join modli.co and open your boutique. The etsy for modest fashion 5d
  •   thefrockswap Go girl:) going solo is just not the same! Thank gd for our partners!!!!! 4d
  •   moogclips Mimi, I love your writing/how you market yourselves. Wish I had someone like you on my team! 4d
  •   tedi.sarah You guys are so cute! Loving your unique brand 3d

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Amaro Mimi and Mushky
mimumaxi In the #mimuoffice by myself this morning, missing MU. (She better like this photo!) Thank Gd for this mirror because I'm usually utterly dependent on her telling me I look good...orrrr that I need to fix my wig. Oh who am I kidding, I still have no clue. But you don't need to look normal to answer 196 emails...do you? #backtowork #customerservice 6d

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mimumaxi Most people throw on the #mimusmock and some leggings and oxfords, opting for hipster minimalism. But not @nicolettemason. Nooooooo, Nicolette just has to one-up everyone by belting it and using it as a canvas for all her fabulous and girly white accents. When we met Nicolette one thing was clear: she knows that the world isn't black and white. And even when she's only wearing black and white, she somehow manages to make it so colorful 6d

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Amaro Mimi and Mushky
mimumaxi This morning at the Bris, my mother did something that reminded me so deeply of why I am the way I am, and why Mushky and I happily put ourselves out there in the world as Orthodox Jewish women. Because we get so many comments and emails with questions about our lives, I couldn't help but share...
While Orthodox Jews seem to live a very black and white existence, when you step a little closer, we are so colorful and so warm and so in-the-world (certainly the #Chabad sect that we proudly belong to). That being said, our communities have certainly adapted certain "norms" that help us adhere to our laws and traditions -- and the separation of the sexes is certainly up there. Generally, at Chassidic events, the men and women are seated separately (oh and side note, we love it!). It's rare that a woman rises to address an audience of men and women. Not because it's not allowed: it's just not the "norm." As you can see in this photo, even at this informal gathering, there was a natural separation between the men and women. But my mother had something inspiring to say. And it's her grandson's party, after all! So she stood up, lifted her glass and moved us with her heartfelt words about my grandfather, and how we can all rise above our own challenges to fully realize our whole selves. My mother has always found a way to keep it "Kosher" while insisting on being open, and nothing less than her most real and true self. She always taught us that religion must not strip us of our ability to truly connect and show compassion and be an individual. And for anyone who thinks the men were stunned, oh contraire! They all approached her (or the more timid ones emailed my brother ) to say what a beautiful speech it was. It may have been a small moment at a small event, but women are the voice of the future. And not in the quiet, in-the-background kind of way. #%*^ that! We all have to find a way, sure using our unique feminine flair, to claim our place and be heard. Even if it starts with making a #Lchaim and raising a few eyebrows in a tiny synagogue in #crownheights. Ma, you da bomb!
7d

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Amaro Mimi and Mushky
mimumaxi Love what my sister did with her #mimuversedress today. In fact, love what she does all the time. Generally. Always. 1w

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mimumaxi Although it looks like we're dressed for mourning we actually all showed up in our black MIMUs for the #BRIS and naming ceremony of the new baby! Mushky and my brother named him Yosef Natan after my beloved grandfather who was a Holocaust survivor. He passed away 3 years ago, and during his life he was a beacon of light and strength and perseverance! What an emotional morning! On a separate note, I still can't believe we have created such a collection that we can all show up to a family event having chosen different MIMUs! Except for Mushky, but we'll give her a pass ;) #mimufrockfull #mimuzipdress #mimuversedress #mazaltov #baby #sisters #family #modestfashion #memories #joy 1w

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mimumaxi Rachel of @the_coverist is the first #happycustomer to bring the #mimubasictop to our Insta-feed, and, ugh, gosh, probably the last because as if anyone is going to want to follow this act (those shoes!) In Rachel's words, "You know that classic denim button down that goes with, like, everything? Well, take away the collar, forget the buttons and reimagine the fitted silhouette into something, well, a little more comfortable. It's the classic cut REINVENTED (and it still goes with everything)!" Okay Rachel, we are so stealing that description for the mimumaxi.com item details #basic #jeantop #modestfashion #musthave 1w

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mimumaxi Vera from @adorna_official strikes a pose in the gray #mimubasedress, wearing Adorna's solid "Linda" beanie. See that hat and the hair extensions she's holding? It's all part of Adorna's innovative new hair-covering system that is helping women cover their hair with comfort, ease and #style! Being religious can be really difficult sometimes (there, I said it) and Adorna is on our team: innovating ways for religious Jewish women to keep to our traditions while feeling #fab! In Vera's words, "As a busy working Mom one of the things I love about MIMU is that I don't need to layer! it's as easy as the 15 seconds it takes me to put my Adorna on and look like I spent an hour in the salon. I always felt like MIMU and Adorna go hand in hand as far as functionality!" @lynnabesera_photography and styling by @the_chicleak #photoshoot #modestfashion #fashionista #happycustomer #momtrepreneur #busymom #onthego #stylist #adorna #sheitel #beautiful #jewishwoman 1w

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Amaro Mimi and Mushky
mimumaxi My sister-in-law (and #fab decorator) @chaviehecht sent me this pic of her cousin @chanabist who showed up to babysit tonight wearing her #mimufrock. Okay seriously who does she think she is looking this good? When I used to babysit on a Saturday night (on those rare occasions I wasn't getting into trouble ) I threw on a frumpy long skirt and a zip up. Meanwhile this gorgeous girl is all like "I put the babe in babysitting." #beautiful #comfy #lbd #modestfashion #saddlebelt 1w

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mimumaxi Oh look it's MU! Mama and baby out on this beautiful sunny Friday (baby's first walk! ️) on the way to the doctor! #mimumama #stylishmom #mimubasedress 1w

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Amaro Mimi and Mushky
mimumaxi Kelly glams up her #skirtleggings for a work party with the one and only @urbandecaycosmetics! In Kelly's words, "When faced with what to wear to a party filled with the coolest #makeup junkies around---I couldn't wearing anything but my MIMU MAXI. Always chic and easy to transform into any outfit for any occasion!" @Kpbanjogirl @ultabeauty photo by @_ashah Ashah Photography (Macon, Georgia) #mimumodel #modestfashion #glam #partystyle 2w

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Normal Mimi and Mushky
mimumaxi #THROWBACKTHURSDAY
The photo that spurred the rumors that Mushky's pregnancy wasn't real. Is there a baby in there or a basketball? Just kidding, just kidding, there were no rumors. MIMU is not #Beyonce status. Yet. #TBT #skirtleggings #babybump #bumpstyle
See! Skirt Leggings work full-term! :)
2w

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Amaro Mimi and Mushky
mimumaxi Having a movie #datenight with my sister Mushky (yes my blood sister's name is also Mushky!), with her rocking her #mimusmock and me in the #mimusilkdress. (MU you would have been invited but you're currently taking care of the future of the Jewish people and all. We miss you!) As you can see here, Mushky is very entertained by how I direct strangers to take pictures 2w

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