Normal Mimi and Mushky
mimumaxi WHERE TO SHOP #MINIMALIST ---------------------------------------------------
@jodielayne way to make our Sunday morning by including us on this list for @bustle, and with a compliment straight to our heart! #mimufeature
7h

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mimumaxi ALICE IN WONDERLAND
Beautiful Alice sports #skirtleggings in blue, available in all sizes at mimumaxi.com! You can "go ask Alice" all about Skirt Leggings: she has almost every color and print we have ever made! When you look THIS good, it's no wonder :)
2d

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mimumaxi According to #Beyonce (and also just life, which is the same thing), we all have "biiyaalls" (also known as bills) to pay. MIMU MAXI, groceries, utilities, car payments (in order of importance, obvi). Don't miss our flash sale going on now, to make at least one very vital life expense a little easier. (Pics are of what's left at mimumaxi.com!) 3d

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mimumaxi THE MIMU DESERT DRESS ️
This summer, when life starts to feel like 40 days in the desert, feel the breeze with ease. Introducing the MIMU MAXI Desert Dress, an oversized shape (I know, shocker), airy robe sleeves, pockets (because, pockets!) and multi-function belt tabs, all in a fresh breathable linen that will compliment all (or let's be honest, most) of your summer shenanigans. #mimudesertdress #comingsoon
3d
  •   mimumaxi @tehilakatscher ummm way I make our day with the comparison depends on the dress but some rolling out as soon as a few weeks! Some closer to end of May! 3d
  •   tehilakatscher Okay I'll be more specific: when are you seeing THIS dress coming out? @mimumaxi ;) 3d
  •   mimumaxi @tehilakatscher looks like end of may! Oh the suspense!! 3d
  •   tehilakatscher gosh I'm gonna have a massive order at the end of May ... I've gotta email you about customs fees ... @mimumaxi 3d
  •   tehilakatscher I vaguely remember seeing that you posted elsewhere to someone else that there may be a way of getting around it or something ... @mimumaxi 3d
  •   mimumaxi @tehilakatscher yes! If we send as a "gift" without receipt etc but as our business grows it's harder to accommodate (even an amazing customer like you ) so we are looking into it!! We will figure something out!! 3d
  •   tehilakatscher I'll email you later on in May :). Mwa! @mimumaxi 3d
  •   aunt_feather Ooooo! I hoped there would be some linen something for this summer! 3d

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Normal Mimi and Mushky
mimumaxi Today Mushky and I met with a business that counts a lot of major fashion companies as its clients. (They invited us to talk about a cool opportunity we will be sharing soon!) We were a bit intimidated to show up (we thought yaaaaa they got the wrong people), and there was some deliberation about bringing the baby or not. In the end, we (aka couple of the year) brought the baby. Of course, no matter how confident you are as a mother and how committed you are to your business while being a mom, there is always a voice within β€” really the voice of our own culture-created guilt β€” that says it's not okay, not normal, and doesn't make a good impression to "bring the baby." (It's the same guilt that tells us NOT to leave the baby home, when that's okay too!) Mushky and I were so moved when the owner of the company invited us to take over her personal office so that Mushky could feed the baby in comfort. THIS is exactly how women should treat other women. This is exactly the kind of sensitivity and understanding and family-like support that can and should exist among women in the professional world. Embracing each other's choices and offering a cushion for the challenges of each other's many roles is what makes our shared world a stronger more beautiful place. And every kindness we bestow on another woman creates a ripple effect that enables the confidence we need to get our #girlboss on. It may seem simple but we've all experienced a time when our "female-hood" was used against us β€” yes even by other women β€” in the pursuit of our dreams. But when you confidently embrace every part of you, doors open β€”and sometimes that door is a major contract, or simply a beautiful office with a view of the Empire State Building, in which to nurse. We will not be successful in spite of being moms, but because of it. This is how we conduct our business every day; this belief guides how we view a resume when hiring; and we know this is how we are going to grow a powerful β€” and powerfully REAL β€” business. Because at the end of the day, moms are the 'mother' of all invention 🏼 4d
  •   thefrocknyc That is beautiful!! So inspired #rolemodels 3d
  •   formationdesign Perfectly stated, and so true! Inspiring to other designer/working mamas! 🏼 3d
  •   lifeslookingood Love this 3d
  •   dassimama 777 likes. Good work ladies! It's wonderful to watch MIMU's growth!! 3d
  •   dassimama And I love this post!!!! 3d
  •   gittyc Beutifully said. Empowering to all woman in every way 3d
  •   patches_o So lovely. If you weren't sure beforehand, this probably made you think you totally could do business with this company. 3d

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mimumaxi It's not about where you're going, but who you're going with. 🚊 4d

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mimumaxi To the lovely woman in Crown Heights who was accosting me this morning while I was walking with my two boys, and pointing at my pants yelling at me for "not dressing modestly" I am so sorry I couldn't stop and listen. I was clearly in a rush to get to my job at the strip club. 4d
  •   newgrl12 You guys are great. That being said the problem with Instagram is this culture where everyone has quasi celebrity status. It adds a dash of narcissism to everything we do. It's not something one does consciously but one day you wake up and 10k people are waiting to hear what you have to say and applaud you. It's cool, it's effective, it's thrilling. But at what cost. It's come to a point that when someone has a critique or different point of view good chance they're labeled a #hater and swiftly done away with by hundreds of loyal minions. I'm still searching for that person who is ready to take responsibility. Who says I am flawed and open to hearing it. I yield great influence. I make mistakes. Not the "look how adorably flawed I am hashtag imperfectly perfect!" way. But really open, humble and honest. Yes what that woman did was wrong. That's not on you. What is on you is to say what message can I take from this? Why did Gd orchestrate this? What can my #haters tell me about myself that my #likers can't. More than a snarky comeback i would find that to be refreshing and inspiring. I think the tznius question is not in the pants or the ankles but in when did it become ok for frum women to post hundreds of selfies for thousands of Lord knows who's to see daily. Yes your message is strong and it's noble, important and full of #girlpower but again, at what cost? Is this the way to achieve that? I'm not attacking you, I follow you because I admire you and love what you bring to the Instagram table. But I think these are questions and issues that could stand to be discussed. 3d
  •   lucianafrlss Bellissima!!! Good job! I think you are wonderful in your dress! Next shabbat, take a minute in your heart for these women because they really need help to be more focused in ahavat Yisrael and less in your way to dress! Let's be kedoshim (all) together! 3d
  •   totallytalya @perlfaygen1 just read some comments. Super interesting 2d
  •   modestbyreva @chemtov_ read these comments, tell me what you think. Crazy how quick to judge. I wanna hear what LEAH has to say about it^^ 2d
  •   mushkyss It think that this photo and caption instigated Loshon Hora and caused a community to be mocked and made fun of. It reinforced stereotypes and only caused division. Here, it wasn't one lady yelling out to you on Kingston it was you yelling out to 10K followers on Instagram. #PracticeWhatYouPreach 9h
  •   sophiahodaya @miss_mush re: pants please see tshuvos by R'Feinstein, Ovadia Yosef, Yehuda Henkin and numerous others. All say pants pose no problem of kli gever, only tznius problem if worn alone. 40min
  •   sophiahodaya The clothing here is completely tzniusdik. My only reservation is about the super long wig, which surely cannot be justified halachically lechatchila even for ashkenazim who permit sheitels. Bedieved it's of course better than no covering. 38min

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mimumaxi CREDIT WHERE ITS DUE:
#Smize: @goldie.feldman
Makeup: @malkykleinman
Baby bump: G-d (not on Instagram. Yet.)
Dress: Two nerds from Brooklyn
Shoes: Waiting for model to pipe in.
Getaway car: Jay-Z
#mimucascadedress #bumpstyle #maternity #mimumama
5d

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Normal Mimi and Mushky
mimumaxi TODAY'S STYLE FORECAST
Thank you @tzirlb for bringing us today's weather report which serendipitously also describes your amazing style and spirit: beautiful, sunshiny, breezy, bright, warm and utterly fresh 🏻 #mimufrockfull
5d

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Video Mimi and Mushky
mimumaxi CITY RUN, CITY FUN
I would like to thank Queen Bey @beyonce for 1) Everything and 2) Inspiring us to make (aka try desperately to copy and use an obscene amount of apps and waste a lot of time for) this little clip, which I have ever so originally titled "Drunk in love."
6d

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mimumaxi GLAMOUR IN MODESTY
Thank you @yodona magazine for featuring "la #skirtleggings" in your coverage of #modestfashion around the world! Black Skirt Leggings are back in 2 weeks! Going to learn Spanish now. Brb. #mimufeature
6d

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mimumaxi With every new stage of MIMU MAXI, Mushky and I are so moved by everyone's support and genuine excitement to see our business grow. And today, we are thrilled to announce that we will soon be "MOVED" in an entirely different space-quadrupling, frocks-are-coming, shop-making, is-this-really-happening kind of way! Yep, MIMU IS MOVING! #onward #mimuoffice2 #mazaltov #letthefunbegin 1w
  •   madbeglad Congrats! New environment might lead to new inspiration leading to new amazing clothes! (as if your clothes could be any more amazing! ) 1w
  •   knothairbands As long as that light bulb "fixture" stays as is! congrats! 1w
  •   tubelleny Congrats! @mimumaxi as they say "shoneh makom shoneh Mazal" change the place and new luck comes- 1w
  •   daniellabellacinderella Mazal tov ladies!!! @mimumaxi 1w
  •   vickiangel So exciting! Mazal tov and wishing you tons of success! 7d
  •   cpilchick Is there any way to contact u? Looking to purchase any maxi u have available ASAP @mimumaxi 7d
  •   salonleah Mazal Tov!!! This is HUGE!! 6d
  •   nanawhatl Go girls :) all the best in the new space. Hugs from Ireland 5d

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Normal Mimi and Mushky
mimumaxi "CLOTHING FOR ALL"
We are so honored that the ever-so-sweet Marcy of @themarcyminute chose to feature her #mimucascadedress in her @sheknows story on how plus size women CAN wear oversized clothing (PS, it's trending?! Um, awesome!) As a woman who has a lot of curves (or is it rolls?) under my frocks and smocks, (now you KNOW it's not Mushky writing) it makes me very emotional and proud that so many plus size women have found a home with our brand. It's actually the size XS and XXS gals that are up in arms Marcy actually could have worn this dress in a medium, which anyone who is a size 14 or more or always wears "LARGE" knows...feels AWESOME. From our design process, Mushky and I have seen how one dress can suit and compliment so many different body types, and this is a commitment we are excited to continue β€” and even expand β€” as our business grows. If you are a full-figured/plus-size/curvaceous beauty, or stopped by after reading this article, do say hello! :) #mimufeature
1w
  •   gabireisman Does anybody know if the frocks shrink after the first wash? And if so, by how much 1w
  •   themarcyminute bi-coastal, besties?!? Love what you do! 1w
  •   sailorpfsreg But when are you bringing all the XL stuff back in stock??? I'm crying over here because I want to live in those cascade dresses all summer and some black skirt leggings but you're out please restock ASAP!!! 7d
  •   mimumaxi @sailorpfsreg we are!!! And email us your sizing this dress could work up to size 24+!! 7d
  •   anhsmith Saying hi and sayin how pumped I am to get my first mimu maxi piece soon!! 3d
  •   mimumaxi @anhsmith awesome! Thanks for shopping with us! What did you get! :) 2d
  •   fifi_hijabista This is great. I was hesitant because I wasn't sure how this would look on my "curves " but it looks awesome on her. I'll have to try. Thanks for reposting this. @mimumaxi 2d
  •   anhsmith @mimumaxi Cascade Dress in white. Very excited! 19h

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mimumaxi Introducing the MIMU HUG DRESS, a luscious, ribbed, stretchy basic for all shapes and sizes β€” and seasons.
We are all about oversized, flowing and billowy dresses. But sometimes...you just need a hug. #summer2015 #mimuhugdress
1w

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Normal Mimi and Mushky
mimumaxi EDITORS NOTE 10:02PM: we are done for the night and now watching #AmySchumer clips. We will do this again! Thanks everyone! You guys are the best question asker-ers.
--------------------------------------------------Because we know that most of you do NOT have hot plans tonight, we are opening the next hour β€” until 10:00 β€” to stand by and answer your questions! (Okay, okay, fine, so we are the ones without hot plans tonight ) To answer the most popular questions in our inbox: Black frocks and skirt leggings are back in 3 weeks! And we are planning a pop-up in CH for end of May! You can ask us anything (about specific items, policy, lifestyle, business β€” you name it), but questions about specific orders and repeat questions will be ignored (read that in a loving voice :)). Mushky and I are together on her couch, looking ridiculous, and we just ordered food β€” thanks in advance for making our night 🏻
2w
  •   iwantthatdessert @mimumaxi of course we deliver :) 1w
  •   mimumaxi @kem410 the tunic MAY come back in white not finalized yet :) and yes we are working on more tops! The small cascade is just a bit less oversized and maybe the neck more narrow? I guess standard difference between any small and medium top? If medium is too big small would work! Stay tuned and thanks for asking!! 1w
  •   cbord19 @mimumaxi hey!!! Sorry for all the questions in advance but did the base dress come in xs? Are you getting any more of the full frock in deep blue xs? When is your next Brooklyn pop up? Also requests for skirt leggings in prints and merlot color!! Xoxo :) 1w
  •   kem410 Bring it back! Bring it back! The Tunic I mean!! 1w
  •   miriani818 I emailed you guys @mimumaxi did you get it? 1w
  •   diarysketcheslk Love the art ;) 1w
  •   mimumaxi @diarysketcheslk ahhhh why do I suck so much! Tagging now :) 1w
  •   diarysketcheslk @mimumaxi u don't suck waiting anxiously for three weeks ;)) 1w

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mimumaxi SCHOOL IS MY RUNWAY
Lindsey fell in love with #skirtleggings after we came to speak at her high school! She is a senior...with very senior style sense. Lindsay, you bring new meaning to the term TOO COOL FOR SCHOOL. Everyone else, take a lesson: the "YOUNG" (gray) Skirt Leggings are online in all sizes at mimumaxi.com 🏼
2w

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Normal Mimi and Mushky
mimumaxi Nope, that is not fake wind blowing. There is no camera crew in sight. And yes, contrary to mixed signals (aka looking so refreshed and light on her heels), the baby bump is real. I know, I know, hard to believe but this movie star is just doin' her errryday thang. @alamodesty #mimusmock #mimumama 2w

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mimumaxi You guys. Not all captions can be funny. This is some SERIOUS fashion we are talking about here. #mimuversedress #styledtoperfection @salonleah 2w

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mimumaxi In episode 3,874 of "Customers Are Our Thang" we bring you the girl who knows when to get dressed up, when to dress down, and β€” as seen here β€” when to do both at the very same time. #skirtleggings #backinblack #comingsoon 2w

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mimumaxi Okay enough about mi (and mu). Time to get back to customers (aka the reason we exist), like this gorgeous force of nature right here. You know when you get all dressed for an event and you feel soooooo frikkin good and your outfit is simple but funky and has all the right elements and you feel so confident walking in...and then BOOM it all fizzles because there's this one girl who looks soooo dayyyuuum good and your like ughhhhhhh why didn't I wear something like THAT? No Mushky I'm not talking about you, even though that would also be true. It's the natural beauty in this picture. And she is one of the sweetest people EVER so you can't hate her. Which makes it so much worse. #mimufrock #comingsoon 2w

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