mer_mag Someone found the stash of uber cute @helloshiso headbands for my Playful book launch goodie bags (going to the first 35 guests) #nowtogetitbackfromher #playfultoysandcrafts 3h

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6h mer_mag
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mer_mag Prettiest craftermath I ever did see. From yesterday's @astrobrights paper cutting session for my #playfultoysandcrafts book launch party crafts on Tuesday. #colorize 6h

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1d mer_mag
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mer_mag I'm so super excited about the photo booth @nicolesclasses (via our very own Playful photographer extraordinaire @nicolegerulat) is putting together at our #playfultoysandcrafts launch party! We decided to use the same backdrop from the cover shoot so that your kiddos can share their crafts and take a turn being "a cover model"! This trapeze doll shoot was actually not shot with the cover in mind. We had two other "brilliant" ideas for the cover that just didn't read as well as we thought they would in the end. So at the very last minute- seriously right before we were about to sign off on the entire book- I had the epiphany realizing we already had the cover!!! I comped a rough idea, rushed it to @melaniefalick and @brooke_hellewell and not long after marketing and creatives all signed off with flying colors. And a cover was born. #phew styling @onemoremushroom @houselarsbuilt 1d

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1d mer_mag
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mer_mag Made a slew of tempory tattoos for the kiddos who come to my #playfultoysandcrafts launch party on Tuesday. So much fun stuff in store! #littlebitsbymer 1d

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2d mer_mag
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mer_mag I'm planning some really fun raffle prizes for my Playful book launch on Tuesday, sept 23rd!! Included will be one (or two!) cardboard brownstones ready for you to decorate with @scotchducttape and papers for the interior walls. These may seem only girl oriented (and my girly side does love that aspect) BUT they will totally work for BOYS too!! I want to make a firehouse version for my boys out of red @scotchducttape and then put a wooden dowel inside for a fire pole that will go through all three floors. How fun would that be?!! So many options and the winner will get to choose which way to take it!! Oh and I'm so excited to have @scotchducttape on board as one of the sponsors for this party! If you know me, you know I love me some duct tape crafting! #playfultoysandcrafts. photography @nicolegerulat, styling @onemoremushroom @houselarsbuilt 2d

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2d mer_mag
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mer_mag Lots of delicious paper from @astrobrights to colorize our crafts at the #playfultoysandcrafts book launch party!!! @astrobrights is one of the sponsors of the crafts at the party. Can't wait to see little hands make little creations! So who wants to come help me cut out shapes from this beautiful stack? #seriously #needallthehelpicanget #gonnabegood #colorize 2d
  •   bellatheblog Love it! 2d
  •   lot801 2d
  •   chricook I could come help tomorrow morning if you still need help. I'll have to bring my 3 little though. 2d
  •   mer_mag @chricook do you have a cricut? I could drop some projects off maybe 2d
  •   denise_plant Dang! Why do I have to live so far now? 2d
  •   mer_mag I know it!!! @denise_plant 2d
  •   lorrainegalvin Yessss 2d
  •   chricook @mer_mag I don't but I might be able to borrow one from a neighbor? I will be down that direction in the afternoon, if that helps. I'll FB you. 2d

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2d mer_mag
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mer_mag Ok so it's too hard to pick a favorite! These cardboard brownstones (with a nod to the Danish row house) from my book Playful are actually quite simple to make. I've got it down and am sort of obsessed with making and decorating them. You will be too. And pretty soon will have a villages worth! One might even make an appearance at the launch party on Tuesday! Photo @nicolegerulat styling @onemoremushroom @nicolegerulat (can't wait to share more from this shoot! Meta styled an ENTIRE kids room and found the most exquisite vintage bed. So many gorgeous photos couldn't make it into the book so I can't wait for you to see those too!!) #playfultoysandcrafts 2d

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3d mer_mag
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mer_mag This shoot from my book Playful is one of my very favorites. The dreamiest "curated party" I've ever attended. The the kids loved it too and felt like it really was a party! @onemoremushroom mother in law made the amazing cake and the kids were salivating over it the entire time so we let them eat it afterwards. The two blondies on the left are my nephew and niece. (My nephew was so sweet to stand in last minute and cram his little toesies in the cutest shoes a size too small). I hand painted all the party hats too and will give a free download of them on my blog later! Designer @brooke_hellewell was the one who suggested I do a piñata and I'm so glad she did. I went for the no fringe variety but you could totally add fringe to this design if you wanted. more fun facts about this shoot with @nicolegerulat @houselarsbuilt @onemoremushroom #playfultoysandcrafts 3d

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3d mer_mag
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mer_mag Wowza! My book PLAYFUL is currently the #1 best seller in toy making on amazon! My toy making grandfather would be so proud. My kids are now finally allowed to play with this DIY wooden car and village set now that the book is out and it's been getting a LOT of love. (In fact I overheard little O telling a friend "yeah, my mom makes toys" and then proceeded to give him a tour of my messy toy making craft room. Was sort of a cool moment for me). #playfultoysandcrafts 3d
  •   monicasfamily You have taken the Mrs. Santa Claus skills to a whole new level!!! 3d
  •   feesimple Mine is on my way!! I am glad that I was able to get a custom birthday package for my daughter Lauren before you became super famous! @mer_mag 3d
  •   megakunz You are one incredibly talented lady @mer_mag 3d
  •   jenbanner You're amazing Mer!!! 3d
  •   mer_mag Aw you're the best. Now if only MY kids spoke Russian, traveled the world and played the violin, then I'd really be something . Seriously though, YOU'RE amazing @jenbanner 2d
  •   etincellestudio @mer_mag i am going to check it out and place my order!!! 2d
  •   mer_mag Awesome! @etincellestudio I hope you enjoy! 2d
  •   annerow @aaronovici how cute is this?? Ideas for Noah in a few years!! 1d

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mer_mag Just finished up filming a segment for KU TV. If your local tune in at 1 PM today and you'll see me, this little panda bear mask and more on my book playful 3d

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3d mer_mag
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mer_mag My last few #playfultoysandcrafts posts have skewed a bit girl so I wanted to be sure to share that their are tons if crafts for boys too! Such as these duct tape cracker box shipping trucks. Really most all the crafts are gender neutral and could be made in a million different ways. These trucks are a fav of mine and my boys. Photo by @nicolegerulat. Styling @onemoremushroom @houselarsbuilt 3d

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mer_mag Just have to share a snippet of the lovely video @jennerbrown_ filmed for Playful. See the entire magical trailer plus some new shots from the book on my blog today! #thismademecry #playfultoysandcrafts 4d
  •   fivebirdsonparade Wonderful! 3d
  •   crystalsouter Wow! Love it. 3d
  •   brittanirose Aw love this! So cute. 3d
  •   jasonkiley It totally made me tear up. complete magic! 3d
  •   mer_mag Worth all those dusty little toes maybe? @jasonkiley Swayzie was so regal as a fail maiden. I loved it. 3d
  •   jasonkiley So so worth it :-) 3d
  •   alittlejenesaisquoi Magnifique!! Poetic and magical little movie. Can't wait to start my first crafty project from your book with my kids this weekend! Probably the BEST crafty book I have seen so far! I know I told you already, but I am a big fan! @mer_mag 3d
  •   agusargonz @mrspepita mira ese pajarito al final!! 3d

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4d mer_mag
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mer_mag Don't we all wish we could wear bowler hats to school? Ok maybe it's just me but how sweet is this ensemble for @freshlypicked new gold suede moccs? I've loved illustrating this fun series. And I love how this says fall is coming. Yippee!! Pencils and lunch boxes forever 4d

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4d mer_mag
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mer_mag Everyone needs a bosom friend to craft with no? #playfultoysandcrafts in stores now :) photo by @nicolegerulat 4d

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4d mer_mag
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mer_mag We have a pair if winners! @maikagoods and @jillsmithdesigns a copy of Playful will be sent to each of you. Just email me your mailing address and I'll have them sent off! Thank you all for your comments and entries. And remember you still have a chance to win a copy of your own and a trapeze doll on my blog! #playfultoysandcrafts 4d

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5d mer_mag
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mer_mag Sweetest girls with the sweetest necklace DIY craft. It's hard to pick a favorite from #playfultoysandcrafts but like @nicolegerulat this one's a top contender for sure. @stc_craft @onemoremushroom @houselarsbuilt @brooke_hellewell @aubreynelson_ 5d

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mer_mag The fun's not over! It's a #playfultoysandcrafts giveaway bonanza!! On my blog today I'm hosting another giveaway where I'll give one lucky reader this trapeze doll!! (Sister to the trapeze doll on the cover). Oh and I'm giving away a signed book there too! Head to the blog and comment, pin, post on fb and more for a chance to win! Mermagblog.com (sewn impeccably from the Playful's book templates by the fabulous @daniellebwilson) 5d

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mer_mag It's launch day! Playful finally hits the shelves today!!!! Do you have your book yet? Well if you need another you're in luck! I'm giving away 2 free books today, one for you and one for a friend! All you have to do is comment here make sure you're following @mer_mag tag a friend who would enjoy this book as much as you!
But wait! There's more! Follow Playful's dream team @nicolegerulat (photographer) @onemoremushroom (stylist) and @houselarsbuilt (stylist) who are each hosting a book giveaway today too! Run (virtually) don't walk because these books will go fast! (Giveaway ends tonight midnight PST. I'll announce the 2 winners tomorrow morning!) #playfultoysandcrafts
5d
  •   jenniferhoiyin Is this a little song? Love it. 4d
  •   jenniferhoiyin Or rather, what is this little song? 4d
  •   willowdaygram Yay! I've pre-ordered in Sweden! Can't wait!! 4d
  •   mzrcp Yay, Mer! I'm picking up a copy for my grandchildren, since my kiddos are too old (hopefully it will be a long while before I will use it). Much love! 4d
  •   mzrcp Oh, this would actually be super great for the girls when they babysit! They are going to be so excited. (; 4d
  •   mer_mag Oh yay! @mzrcp and yes on waiting on those grandkids love to all of you!! 4d
  •   mer_mag Awesome @willowdaygram 4d

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6d mer_mag
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mer_mag Vroom vroom! (Check out @kids21 for instrux on how to make this and enter a cool Instagram contest) 6d

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mer_mag I've teamed up with @kids21 for a really great giveaway in honor of the Formula One race night. Check out their feed and Facebook page for details on how you can make your own car and enter to win a model Ferrari car worth over $2000! 6d

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