cocorocha Loving this #JeanPatchett by #IrvingPenn homage we did for my latest @Saks Fifth Avenue campaign. See more on my blog oh-so-coco.tumblr.com 1d

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cocorocha And now for some non-baby related news - here's my newest campaign with @Saks Fifth Avenue which I shot when I was 4 months pregnant (ok I lied, it's still baby related). To see more go to my blog oh-so-coco.tumblr.com #SaksStyle 1d

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cocorocha Home sweet home for the first time with @ioniconran & @jamesedwardconran. 2d

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cocorocha Baby @ioniconran was not the only one who woke up smiling today. Feeling happy, fortunate and completely content with my little family today - and that's my edition to this weeks #SundayStories! 3d

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cocorocha Little @IoniConran is growing up by the minute. Barely a day old and already so alert and expressive! Giving me @GigiHadid vibes in this shot. #ioniconran 4d

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cocorocha I think she likes me. #IoniConran 4d

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cocorocha James and I are so proud to welcome into the world our healthy and beautiful baby girl, Ioni James Conran! She's the best of both of us and completely perfect from head to toe. #BabyConran is now officially @ioniconran! 4d

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cocorocha A #FlashbackFriday behind-the-scenes to my first ever shoot in Washington DC for the fabulous new shopping destination @CityCenterDC a few months back. Loved working with my dear friends @CharlesDecaro and @roccolaspata as always. For more go to www.citycenterdc.com #MonumentalStyle #CityCenterDC 5d

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cocorocha #ThrowbackThursday to that time in 2008 I was an Irish dancing punk princess for @VogueMagazine. Dress by #Rodarte and shoes by #ChristianLouboutin, shot by #CraigMcDean and styled by @tabithasimmons. #JumpingInHeels #DontTryThisAtHome 6d

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cocorocha I'm continually impressed with the artists I come across on Instagram. Loving this illustration of me by @themoonspells and wondering if I could ever try ice blue hair IRL (love the lilac haired @gigihadid drawing too!) 1w

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cocorocha In love with my new @Longchamp #LePliage with the neon edging! Its perfect for spring (Spring, please come already) and big enough that I can carry SOME of the extra things little #BabyConran will require. Thank you to Sophie & Juliette for sending this to me! The Cassegrain family behind the #Longchamp name are some of the kindest, sweetest and hardest working people I've ever met. I'm so proud to know them and have once been the face of their company. 1w

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cocorocha Thank you to my good friend @mrjaymanuel for sending me these pretty little things. I'm so proud of you launching this makeup line, the packaging alone is sooo good. #JayManuelBeauty 1w

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cocorocha Doing my best #DonDraper at the #MadMen screening hosted by the MOMA tonight. The end of an era! 1w

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cocorocha Heading down to the city with @jamesedwardconran tonight for one of our last nights out before the two of us become the three of us. @gretaconstantine dress, @PassianaJewelry, @Versace_official heels and @ReissFashion coat. #StyleTheBump 1w

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cocorocha In today's installment of #SundayStories - why do all magazine covers look similar? It's no great secret that, most of the time, magazine covers hold to a very strict, time tested formula which is proven to sell with consumers. While sales may be up, the down side is that we are left with basically the same format for a cover image, month after month, for most magazines. Consumer psychology comes into play when dictating what can and can't appear on a cover. Firstly, the model nearly always has to connect with the reader through direct eye contact to draw them in. That means looking squarely at the camera and so you will rarely see a cover model looking off to the side of away from camera. Cover stars are also most often smiling, which is another way of inviting a potential reader to pull the magazine from the stand and buy it - You'll hardly ever see a cover star exuding any emotion other than pure joy on a magazine. Another "rule" of covers is that in order to maximize the recognizability of the cover star and sell that magazine you'll most often only see the cover subject from the waist up (or even just their face) making a full body cover far more rare. For the same reason black and white covers are also less likely than full color, as are covers with complex backgrounds.
Over my career I've done a few hundred covers and 99% of the time I've had very little say regarding what image makes it to print. For this #VogueKorea cover I shot a few years back, I was personally asked which image of the hundreds we shot I'd like to see on the cover. I picked one that broke all the rules - I was looking off camera, I was pictured full body and I was in black and white. According to the laws of advertising this was, in theory, a bad cover... but I loved it. I thought it was an interesting pose and photo and I was so proud to see it actually published. Often I think we in fashion can rely to much on formula, forgetting that our industry should be about trying something new and more inventive. Are you stuck in a rut? Go out on a limb, that's where the fruit is.
1w

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cocorocha First day of spring and it snowed all afternoon ️ ¯\_(ツ)_/¯ ️. #FlashbackFriday to this more fitting 2008 #Numero editorial I did with #SofiaSanchez and @MauroMongiello 2w

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cocorocha #ThrowbackThursday to 9 years ago, on set with the dream-team: #StevenMeisel, @PatMcGrathReal and @GuidoPalau for @VogueItalia. #babyface 2w

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cocorocha Best thing about the third trimester? Daily naps with #BabyConran! 😴 2w

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cocorocha COCO + + x 6 2w

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cocorocha When you see a #Delorean outside your gym its kind of obligatory that you IG it. #2015 #BackToTheFutureIsNow #WheresMyHoverboard? 2w

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